This presentation was delivered to a digital marketing class at Arizona State University on April 12, 2010. This particular class session focused on retention tactics through digital media.

1. Customer Retention Through Digital Media Chris Sietsema Teach to Fish Digital

4. The Marketing Process

7. Ongoing Conversation Here’s More Info Come Back Welcome Purchase You Might Also Like

14. Pushing & Pulling PUSH “ Need?” Promotion Advertising Sales Active Engagement PULL Demand Search Word of Mouth Public Relations High Visibility

15. Store & Organize Records

18. Anatomy of an Email From Name Subject Line Pre-Header Body Link Tracking Unsubscribe Physical Address Header

19. Using a Template

20. Using a Template

21. Using a Template

22. Using a Template

30. If you cannot measure it, you cannot improve it. - Lord Kelvin

35. Testing Procedures Promotion 1 From Line 1 Subject Line 1 Promotion 2 From Line 2 Subject Line 1 Promotion 2 From Line 1 Subject Line 2 Promotion 1 From Line 2 Subject Line 2

36. Lifecycle Marketing

44. Campaign Types

45. Norm the Gnome Text NORM to 411247

48. Social Media Objectives

49. List = Fan Base

50. Invitations

51. Eliciting Feedback

52. Shopping & Coupons

53. Listening

55. Viral Viral is a thing that happens, not a thing that is.

57. List Segmentation

58. Integration