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Social Media 101

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Chris Sietsema
Chris Sietsema

Presentation on social media strategy, messaging, tactics & measurement to the Flagstaff CVB 4.9.09.

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Flagstaff Convention & Visitors Bureau Social Media 101 April 9, 2009
Chris Sietsema Directory of Interactive Marketing
Social Media & The Brand ,[object Object]
Why Social Media ,[object Object],[object Object],[object Object],[object Object]
Why Social Media ,[object Object],[object Object],[object Object],[object Object]
Social Media In Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real World Examples an absolute horrible stay. staff was consistently rude saying “NO” was a constant occurrence concierge’s directions sent us all in the wrong directions building needs major touchup staff really needs some training
Real World Examples
Real World Examples
Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listening
Listening ,[object Object],John Q. Customer
Listening ,[object Object]
Listening ,[object Object]
Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],My mom (and probably yours too)
Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Home Base vs. Outposts
Social Media Venues
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Venues ,[object Object]
Facebook
Facebook 60 Fans  1019 Fans in 3 weeks
Facebook
Facebook
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter
Twitter
Twitter
Twitter
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube
Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Hospitality/ Tourism Social Media Venues
Trip Advisor
Yelp
Social Media Venues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Engagement ,[object Object],[object Object],[object Object],[object Object]
Time & Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Chris Sietsema Director, Interactive Marketing [email_address] 480.505.4529 linkedin.com/in/sietsema

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Social Media 101