#MA2015 Metrics For Startups Workshop
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Anything worth building is worth measuring. So many startups do not have enough analytical rigor and don't understand what they need to start measuring in their companies. If you don't know how you're acquiring users, what channels are most effective, whether customers are returning, how much it costs to acquire a new customer, and how much you're going to make from a customer over a lifetime, then you're missing a big piece of what it takes to run a successful startup. Come to this workshop to learn the basics of Customer Acquisition Costs (CAC), Customer Lifetime Value (CLTV), Contribution Margin (CM) and essential startup pirate metrics.
