Start converting more website visitors into prospects and buyers by creating the perfect lead magnet for your business. Learn what a lead magnet is, why it's important and how to make sure you create the perfect one every time.

1. 7 Essential
Elements
of a Perfect
Lead
Magnet
By Mayank Gupta
www.simplestartup.net
@Simple_Startup

2. Are you struggling to convert
website visitors into leads,
customers and clients?

3. Perhaps
you’ve tried
the following:
• Spent more money on advertising
(Facebook Ads, Google Ads, SEO
etc.)
• Re-designed your website
• Created more content for your blog

4. This is fine, but it’s not necessarily
the best way to convert website
visitors into qualified prospects.

5. Instead, what you probably need is
a compelling lead magnet.

6. WHAT IS A LEAD
MAGNET?

7. A lead magnet is essentially an irresistible offer
that you give away for free in exchange for
permission to follow up with a prospect -- usually a
name, email address and/or phone number.

8. WHY DO YOU
NEED A LEAD
MAGNET?

9. Why do you
need a lead
magnet?
• Positions you as a genuine authority or
solution to a problem
• Builds rapport and trust with your
prospects
• Helps you qualify your subscribers
• Fastest way to build an email list

10. WHAT ARE SOME
HIGH-IMPACT LEAD
MAGNET IDEAS?

11. 15 High-
impact lead
magnet
ideas
• Checklist
• Cheat sheet
• Report/Guide
• Templates
• Tools/Resources
• Case Study
• Newsletter
• Training Video
• Interview
• Whitepaper
• Short eBooks
• Free consultation
• Software Download/Trial
• Quiz/Survey
• Free Shipping

12. 7 ESSENTIAL
ELEMENTS OF A
GREAT LEAD
MAGNET

13. 1. SUPER
SPECIFIC

14. 1. Super
Specific
• Focus on one specific problem for a
specific market/audience
• Avoid using “Sign up for my newsletter” or
“Get latest updates” on landing page.
• Focus on creating one desired result for
your prospective customer or client

15. 2. HIGH
PERCEIVED
VALUE

16. 2. High
Perceived
Value
• Make it look professional (use high-quality
images and graphics)
• Can be offered as a stand-alone product
or service.
• Use value comparison pricing whenever
possible (i.e normally $47)

17. 3. HIGH
ACTUAL
VALUE

18. 3. High
Actual
Value
• Should deliver real value on the backend.
• Should should an immediate problem or
answer an important question.
• Can be easily sold as a stand-alone
product or service.

19. 4. RELEVANT
TO YOUR
CORE OFFER

20. 4.
Relevant
to Your
Core Offer
• Lead magnet should be related in some
way to your main product
• Logical next step would be to buy your
product or service after consuming lead
magnet.

21. 5. EASILY
CONSUMABLE

22. 5. Easily
Consumable
• Avoid using lead magnet that will take
days or weeks to consume.
• Should be consumed within 10 minutes
• Avoid giving away long 100+ page books
as a lead magnet (use as a low cost front-
end offer instead)

23. 6. BENEFIT
DRIVEN
TITLE

24. 6. Benefit
Driven
Title
• Create a title for your lead magnet that
focuses on the benefits.
• Avoid using titles like “How to lose weight”
and “How to be healthy”.
• Be specific. “5-Step Plan to Starting and
Launching a Business in 30 Days” or
“How to Get 25000 Visitors Per Month to
Your Blog”

25. 7.
IMMEDIATE
GRATIFICATI
ON

26. 7.
Immediate
Gratification
• People need immediate gratification.
• Don’t make them wait for your lead
magnet. Deliver it within 5-10 minutes of
signing up.
• Always focus on speed and fast delivery.

27. Download the
“7-Point Lead Magnet Checklist & Worksheet”
Get immediate access at:
www.simplestartup.net/lead-magnet-checklist
Want to create the perfect lead magnet
every single time?

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