Today's fast paced generation is always on a go. What helps them is a diverse range of automobiles. However, like all sectors this one has a leader too. With social media being THE space for communication, even the automobile brands have taken to this space.
According to Facebook and Twitter trends, Honda has the highest SSI score as well as the highest share of voice, however, Hyundai has the highest followers on Facebook.
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Summary
• Honda India is the leader in Automobile Industry with an SSI score
of 88.48
• Honda India has the highest Share of Voice among all brands
• On Facebook, Hyundai India has the highest number of fans.
• Percentage engagement is the highest for Maruti Swift
• Mahindra Bolero has the highest number of fans engaged on
Facebook
• On Twitter, BMW India has the highest followers while Honda India
has the highest percentage engagement
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Honda India has the highest share of voice
Honda India
30.1%
Ford India
12.0%
Maruti
Suzuki Swift
8.7%
Maruti
Suzuki
Celerio
7.9%
Mercedes
Benz
7.3%
Hyundai
5.5%
Tata Nano
4.8%
BMW India
3.8%
Audi India
3.2%
Mahindra Scorpio
2.6%
Maruti Suzuki
Ertiga
2.5%
Jaguar India
2.2%
Tata Safari
2.0%
Mahindra Thar
1.0%
Top 3 players have approximately 50% share of voice
Share of voice among top 20 Automobile Brands
Source: Simplify360, February 2015
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Hyundai
Tata Nano
Audi India
Mahindra Scorpio
BMW India
Mahindra Xylo
Mahindra XUV 500
Jaguar India
Mercedes Benz
Maruti Suzuki Ritz
Mahindra Bolero
Mahindra Verito
Tata Safari
Maruti Suzuki Alto K10
Mahindra Quanto
Mahindra Thar
Honda India
Fiat India
Maruti Suzuki Swift
Tata Aria
-100
9900
19900
29900
39900
49900
59900
69900
79900
1,000 1,001,000 2,001,000 3,001,000 4,001,000 5,001,000 6,001,000
No.ofpeopleengagedonFacebook
No. of fans on Facebook
Maruti Swift has the most engaged fans
• Hyundai has the highest fans in Facebook
Facebook performance comparison
Size of the bubble represents
the %ge of fans engaged
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Hyundai
12%
Tata Nano
9%
Audi India
9%
BMW India
7%
Mahindra Xylo
5%
Mahindra XUV 500
5%
Jaguar India
5%
Mercedes Benz
5%
Maruti Suzuki Ritz
5%
Mahindra Bolero
5%
Mahindra Verito
4%
Tata Safari
3%
Maruti Suzuki Alto
K10
3%
Mahindra Quanto
3%
Mahindra Thar
3%
Honda India
3% Fiat India
2%
Maruti Suzuki
Swift
2%
Tata Aria
2%
Share of Facebook Fans
Hyundai India with 5.1 Million fans has the highest share of fans.
E-commerce players Fans
Hyundai 5,194,105
Tata Nano 3,826,879
Audi India 3,670,466
Mahindra Scorpio 3,308,243
BMW India 2,968,284
Mahindra Xylo 2,251,330
Mahindra XUV 500 2,175,008
Jaguar India 2,161,327
Mercedes Benz 2,146,108
Maruti Suzuki Ritz 1,992,730
Mahindra Bolero 1,929,506
Mahindra Verito 1,705,001
Tata Safari 1,391,902
Maruti Suzuki Alto K10 1,243,661
Mahindra Quanto 1,232,485
Mahindra Thar 1,190,457
Honda India 1,091,556
Fiat India 1,002,026
Maruti Suzuki Swift 747,420
Tata Aria 743,106
Facebook Fan Size
Total Facebook fans of the top 20 Automobile
Brands, Data as on February 2015
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BMW India
Mercedes Benz
Audi India
Maruti Suzuki Swift
Tata Nano
Honda India
Ford India
Hyundai
Toyota India
Maruti Suzuki Alto K10
Jaguar India
Maruti Suzuki Alto 800
Tata Safari
Mahindra Scorpio
Maruti Suzuki Celerio
Maruti Suzuki RitzMahindra Verito
Fiat India
Mahindra XUV 500
Mahindra Thar
-2000
-1000
0
1000
2000
3000
4000
5000
6000
7000
8000
-1000 9000 19000 29000 39000 49000 59000 69000 79000 89000
MentionsonTwitter
Followers
Honda India has highest engagement. BMW India has
highest number of followers on Twitter
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Methodology
Brands considered for the analysis:
A total of 43 automobile companies are considered for the analysis. Following is the list of companies considered:
Hyundai ,Tata Nano ,Audi India ,Mahindra Scorpio ,BMW India ,Mahindra Xylo ,Mahindra XUV 500 ,Jaguar India
,Mercedes Benz ,Maruti Suzuki Ritz ,Mahindra Bolero ,Mahindra Verito ,Tata Safari ,Maruti Suzuki Alto K10
,Mahindra Quanto ,Mahindra Thar ,Honda India ,Fiat India ,Maruti Suzuki Swift ,Tata Aria ,Ford India ,Toyota India
,Chevrolet India ,Tata Vista ,Maruti Suzuki Alto 800 ,Tata Safari Dicor ,Maruti Suzuki Ertiga ,Maruti Suzuki Dzire
,Mahindra Reva ,Maruti Suzuki Celerio ,Tata Indigo Manza ,Premier ,Maruti Suzuki SX4 ,Tata Venture ,Maruti Suzuki
Wagnor ,Tata Indigo CS ,Force Gurkha ,Maruti Suzuki Stingray ,SUV Force One ,Tata Xenon XT ,Tata Sumo Grande
,Tata Indica,Hindustan Motors
For ranking the top Automobile companies and brands, the total number of organic and inorganic
mentions, the fan size on Facebook, the number of people engaged, the number of followers and
mentions in the last 30 days were taken into account. Simplify360 Social Index is a weighted average
score of all the above parameters.
Numbers and figures in the report is as on February 2015.
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