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www.simplify360.comwww.simplify360.com
A social media analysis of
Automobile Brands
February, 2015
www.simplify360.comwww.simplify360.com
Summary
• Honda India is the leader in Automobile Industry with an SSI score
of 88.48
• Honda India has the highest Share of Voice among all brands
• On Facebook, Hyundai India has the highest number of fans.
• Percentage engagement is the highest for Maruti Swift
• Mahindra Bolero has the highest number of fans engaged on
Facebook
• On Twitter, BMW India has the highest followers while Honda India
has the highest percentage engagement
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Top 20 Automobile Brands
Brand Name
Facebook Twitter
SSI ScoreTotal Fans
No. of fans
engaged
Follower Mentions
(30 days)
Buzz
1 Honda India 1,091,556 2241 22981 7334 7375 88.48
2 Mercedes Benz 2,146,108 25280 56774 1769 1784 88.09
3 Maruti Suzuki Swift 747,420 32124 25523 1852 2141 88.05
4 Hyundai 5,194,105 33329 19699 1273 1351 87.36
5 Ford India 671,057 2377 20922 2811 2955 85.66
6 BMW India 2,968,284 8821 85919 519 930 83.37
7 Tata Nano 3,826,879 2593 23179 203 1168 83.07
8 Audi India 3,670,466 3016 52793 593 778 81.97
9 Mahindra Scorpio 3,308,243 67266 9668 255 640 78.80
10 Maruti Suzuki Celerio 269,274 1714 7814 1625 1940 77.12
11 Jaguar India 2,161,327 27281 10578 527 528 74.32
12 Mahindra Bolero 1,929,506 69221 3820 10 538 69.22
13 Tata Safari 1,391,902 4182 9835 288 490 69.17
14 Mahindra Thar 1,190,457 11050 3938 83 249 64.28
15 Mahindra XUV 500 2,175,008 39633 5306 69 201 63.00
16 Toyota India 603,453 2895 16985 193 201 60.16
17 Maruti Suzuki Ertiga 326,183 907 980 11 624 58.99
18 Maruti Suzuki Alto K10 1,243,661 17537 12703 57 179 57.94
19 Fiat India 1,002,026 2450 5340 159 197 56.74
20 Mahindra Reva 321,010 425 1761 135 208 53.15
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Honda India has the highest share of voice
Honda India
30.1%
Ford India
12.0%
Maruti
Suzuki Swift
8.7%
Maruti
Suzuki
Celerio
7.9%
Mercedes
Benz
7.3%
Hyundai
5.5%
Tata Nano
4.8%
BMW India
3.8%
Audi India
3.2%
Mahindra Scorpio
2.6%
Maruti Suzuki
Ertiga
2.5%
Jaguar India
2.2%
Tata Safari
2.0%
Mahindra Thar
1.0%
Top 3 players have approximately 50% share of voice
Share of voice among top 20 Automobile Brands
Source: Simplify360, February 2015
www.simplify360.comwww.simplify360.com
Hyundai
Tata Nano
Audi India
Mahindra Scorpio
BMW India
Mahindra Xylo
Mahindra XUV 500
Jaguar India
Mercedes Benz
Maruti Suzuki Ritz
Mahindra Bolero
Mahindra Verito
Tata Safari
Maruti Suzuki Alto K10
Mahindra Quanto
Mahindra Thar
Honda India
Fiat India
Maruti Suzuki Swift
Tata Aria
-100
9900
19900
29900
39900
49900
59900
69900
79900
1,000 1,001,000 2,001,000 3,001,000 4,001,000 5,001,000 6,001,000
No.ofpeopleengagedonFacebook
No. of fans on Facebook
Maruti Swift has the most engaged fans
• Hyundai has the highest fans in Facebook
Facebook performance comparison
Size of the bubble represents
the %ge of fans engaged
www.simplify360.comwww.simplify360.com
Hyundai
12%
Tata Nano
9%
Audi India
9%
BMW India
7%
Mahindra Xylo
5%
Mahindra XUV 500
5%
Jaguar India
5%
Mercedes Benz
5%
Maruti Suzuki Ritz
5%
Mahindra Bolero
5%
Mahindra Verito
4%
Tata Safari
3%
Maruti Suzuki Alto
K10
3%
Mahindra Quanto
3%
Mahindra Thar
3%
Honda India
3% Fiat India
2%
Maruti Suzuki
Swift
2%
Tata Aria
2%
Share of Facebook Fans
Hyundai India with 5.1 Million fans has the highest share of fans.
E-commerce players Fans
Hyundai 5,194,105
Tata Nano 3,826,879
Audi India 3,670,466
Mahindra Scorpio 3,308,243
BMW India 2,968,284
Mahindra Xylo 2,251,330
Mahindra XUV 500 2,175,008
Jaguar India 2,161,327
Mercedes Benz 2,146,108
Maruti Suzuki Ritz 1,992,730
Mahindra Bolero 1,929,506
Mahindra Verito 1,705,001
Tata Safari 1,391,902
Maruti Suzuki Alto K10 1,243,661
Mahindra Quanto 1,232,485
Mahindra Thar 1,190,457
Honda India 1,091,556
Fiat India 1,002,026
Maruti Suzuki Swift 747,420
Tata Aria 743,106
Facebook Fan Size
Total Facebook fans of the top 20 Automobile
Brands, Data as on February 2015
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BMW India
Mercedes Benz
Audi India
Maruti Suzuki Swift
Tata Nano
Honda India
Ford India
Hyundai
Toyota India
Maruti Suzuki Alto K10
Jaguar India
Maruti Suzuki Alto 800
Tata Safari
Mahindra Scorpio
Maruti Suzuki Celerio
Maruti Suzuki RitzMahindra Verito
Fiat India
Mahindra XUV 500
Mahindra Thar
-2000
-1000
0
1000
2000
3000
4000
5000
6000
7000
8000
-1000 9000 19000 29000 39000 49000 59000 69000 79000 89000
MentionsonTwitter
Followers
Honda India has highest engagement. BMW India has
highest number of followers on Twitter
www.simplify360.comwww.simplify360.com
Methodology
Brands considered for the analysis:
A total of 43 automobile companies are considered for the analysis. Following is the list of companies considered:
Hyundai ,Tata Nano ,Audi India ,Mahindra Scorpio ,BMW India ,Mahindra Xylo ,Mahindra XUV 500 ,Jaguar India
,Mercedes Benz ,Maruti Suzuki Ritz ,Mahindra Bolero ,Mahindra Verito ,Tata Safari ,Maruti Suzuki Alto K10
,Mahindra Quanto ,Mahindra Thar ,Honda India ,Fiat India ,Maruti Suzuki Swift ,Tata Aria ,Ford India ,Toyota India
,Chevrolet India ,Tata Vista ,Maruti Suzuki Alto 800 ,Tata Safari Dicor ,Maruti Suzuki Ertiga ,Maruti Suzuki Dzire
,Mahindra Reva ,Maruti Suzuki Celerio ,Tata Indigo Manza ,Premier ,Maruti Suzuki SX4 ,Tata Venture ,Maruti Suzuki
Wagnor ,Tata Indigo CS ,Force Gurkha ,Maruti Suzuki Stingray ,SUV Force One ,Tata Xenon XT ,Tata Sumo Grande
,Tata Indica,Hindustan Motors
For ranking the top Automobile companies and brands, the total number of organic and inorganic
mentions, the fan size on Facebook, the number of people engaged, the number of followers and
mentions in the last 30 days were taken into account. Simplify360 Social Index is a weighted average
score of all the above parameters.
Numbers and figures in the report is as on February 2015.
www.simplify360.comwww.simplify360.com
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions provider; our latest
offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs
and Social Command Center for Enterprises. We enable businesses to perform
Online Reputation Management, Customer Service, Community Management, Social
Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer
Sentiment Analysis.
We have already provided solutions through their tool for industry leaders like
Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also
the only company to work with the top media agency groups in the world like WPP
and Publicis.
Simplify360 operates directly or through partners in the US, Malaysia, Korea,
South Africa, Saudi Arabia and the Netherlands to name a few. The company’s
products and services are sold in over 100 countries.
If you are interested to know more about Simplify360 and its offering, you can
contact us at contact@simplify360.com
About Simplify360
US Headquarter:
1330, Capital Parkway,
Carrollton, TX 75006
Phone : 347-468-7251
India:
3rd Floor, 7/1 Binnamangala,
100 Feet Road, Indiranagar,
Bangalore 560038.
Phone : +91 80 40971130
Address
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Honda India is the Leader in Automobile Industry

  • 1. www.simplify360.comwww.simplify360.com A social media analysis of Automobile Brands February, 2015
  • 2. www.simplify360.comwww.simplify360.com Summary • Honda India is the leader in Automobile Industry with an SSI score of 88.48 • Honda India has the highest Share of Voice among all brands • On Facebook, Hyundai India has the highest number of fans. • Percentage engagement is the highest for Maruti Swift • Mahindra Bolero has the highest number of fans engaged on Facebook • On Twitter, BMW India has the highest followers while Honda India has the highest percentage engagement
  • 3. www.simplify360.comwww.simplify360.com Top 20 Automobile Brands Brand Name Facebook Twitter SSI ScoreTotal Fans No. of fans engaged Follower Mentions (30 days) Buzz 1 Honda India 1,091,556 2241 22981 7334 7375 88.48 2 Mercedes Benz 2,146,108 25280 56774 1769 1784 88.09 3 Maruti Suzuki Swift 747,420 32124 25523 1852 2141 88.05 4 Hyundai 5,194,105 33329 19699 1273 1351 87.36 5 Ford India 671,057 2377 20922 2811 2955 85.66 6 BMW India 2,968,284 8821 85919 519 930 83.37 7 Tata Nano 3,826,879 2593 23179 203 1168 83.07 8 Audi India 3,670,466 3016 52793 593 778 81.97 9 Mahindra Scorpio 3,308,243 67266 9668 255 640 78.80 10 Maruti Suzuki Celerio 269,274 1714 7814 1625 1940 77.12 11 Jaguar India 2,161,327 27281 10578 527 528 74.32 12 Mahindra Bolero 1,929,506 69221 3820 10 538 69.22 13 Tata Safari 1,391,902 4182 9835 288 490 69.17 14 Mahindra Thar 1,190,457 11050 3938 83 249 64.28 15 Mahindra XUV 500 2,175,008 39633 5306 69 201 63.00 16 Toyota India 603,453 2895 16985 193 201 60.16 17 Maruti Suzuki Ertiga 326,183 907 980 11 624 58.99 18 Maruti Suzuki Alto K10 1,243,661 17537 12703 57 179 57.94 19 Fiat India 1,002,026 2450 5340 159 197 56.74 20 Mahindra Reva 321,010 425 1761 135 208 53.15
  • 4. www.simplify360.comwww.simplify360.com Honda India has the highest share of voice Honda India 30.1% Ford India 12.0% Maruti Suzuki Swift 8.7% Maruti Suzuki Celerio 7.9% Mercedes Benz 7.3% Hyundai 5.5% Tata Nano 4.8% BMW India 3.8% Audi India 3.2% Mahindra Scorpio 2.6% Maruti Suzuki Ertiga 2.5% Jaguar India 2.2% Tata Safari 2.0% Mahindra Thar 1.0% Top 3 players have approximately 50% share of voice Share of voice among top 20 Automobile Brands Source: Simplify360, February 2015
  • 5. www.simplify360.comwww.simplify360.com Hyundai Tata Nano Audi India Mahindra Scorpio BMW India Mahindra Xylo Mahindra XUV 500 Jaguar India Mercedes Benz Maruti Suzuki Ritz Mahindra Bolero Mahindra Verito Tata Safari Maruti Suzuki Alto K10 Mahindra Quanto Mahindra Thar Honda India Fiat India Maruti Suzuki Swift Tata Aria -100 9900 19900 29900 39900 49900 59900 69900 79900 1,000 1,001,000 2,001,000 3,001,000 4,001,000 5,001,000 6,001,000 No.ofpeopleengagedonFacebook No. of fans on Facebook Maruti Swift has the most engaged fans • Hyundai has the highest fans in Facebook Facebook performance comparison Size of the bubble represents the %ge of fans engaged
  • 6. www.simplify360.comwww.simplify360.com Hyundai 12% Tata Nano 9% Audi India 9% BMW India 7% Mahindra Xylo 5% Mahindra XUV 500 5% Jaguar India 5% Mercedes Benz 5% Maruti Suzuki Ritz 5% Mahindra Bolero 5% Mahindra Verito 4% Tata Safari 3% Maruti Suzuki Alto K10 3% Mahindra Quanto 3% Mahindra Thar 3% Honda India 3% Fiat India 2% Maruti Suzuki Swift 2% Tata Aria 2% Share of Facebook Fans Hyundai India with 5.1 Million fans has the highest share of fans. E-commerce players Fans Hyundai 5,194,105 Tata Nano 3,826,879 Audi India 3,670,466 Mahindra Scorpio 3,308,243 BMW India 2,968,284 Mahindra Xylo 2,251,330 Mahindra XUV 500 2,175,008 Jaguar India 2,161,327 Mercedes Benz 2,146,108 Maruti Suzuki Ritz 1,992,730 Mahindra Bolero 1,929,506 Mahindra Verito 1,705,001 Tata Safari 1,391,902 Maruti Suzuki Alto K10 1,243,661 Mahindra Quanto 1,232,485 Mahindra Thar 1,190,457 Honda India 1,091,556 Fiat India 1,002,026 Maruti Suzuki Swift 747,420 Tata Aria 743,106 Facebook Fan Size Total Facebook fans of the top 20 Automobile Brands, Data as on February 2015
  • 7. www.simplify360.comwww.simplify360.com BMW India Mercedes Benz Audi India Maruti Suzuki Swift Tata Nano Honda India Ford India Hyundai Toyota India Maruti Suzuki Alto K10 Jaguar India Maruti Suzuki Alto 800 Tata Safari Mahindra Scorpio Maruti Suzuki Celerio Maruti Suzuki RitzMahindra Verito Fiat India Mahindra XUV 500 Mahindra Thar -2000 -1000 0 1000 2000 3000 4000 5000 6000 7000 8000 -1000 9000 19000 29000 39000 49000 59000 69000 79000 89000 MentionsonTwitter Followers Honda India has highest engagement. BMW India has highest number of followers on Twitter
  • 8. www.simplify360.comwww.simplify360.com Methodology Brands considered for the analysis: A total of 43 automobile companies are considered for the analysis. Following is the list of companies considered: Hyundai ,Tata Nano ,Audi India ,Mahindra Scorpio ,BMW India ,Mahindra Xylo ,Mahindra XUV 500 ,Jaguar India ,Mercedes Benz ,Maruti Suzuki Ritz ,Mahindra Bolero ,Mahindra Verito ,Tata Safari ,Maruti Suzuki Alto K10 ,Mahindra Quanto ,Mahindra Thar ,Honda India ,Fiat India ,Maruti Suzuki Swift ,Tata Aria ,Ford India ,Toyota India ,Chevrolet India ,Tata Vista ,Maruti Suzuki Alto 800 ,Tata Safari Dicor ,Maruti Suzuki Ertiga ,Maruti Suzuki Dzire ,Mahindra Reva ,Maruti Suzuki Celerio ,Tata Indigo Manza ,Premier ,Maruti Suzuki SX4 ,Tata Venture ,Maruti Suzuki Wagnor ,Tata Indigo CS ,Force Gurkha ,Maruti Suzuki Stingray ,SUV Force One ,Tata Xenon XT ,Tata Sumo Grande ,Tata Indica,Hindustan Motors For ranking the top Automobile companies and brands, the total number of organic and inorganic mentions, the fan size on Facebook, the number of people engaged, the number of followers and mentions in the last 30 days were taken into account. Simplify360 Social Index is a weighted average score of all the above parameters. Numbers and figures in the report is as on February 2015.
  • 9. www.simplify360.comwww.simplify360.com Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address CONNECT WITH US (click on the icons)