A total of 61 passenger car brands were considered in the analysis including Hyundai Elite i20,Honda City, Chevrolet Spark, Hyundai i10, Fortuner, Maruti Suzuki Swift, Tata Nano, Ertiga, Alto K10, Punto Evo, Verna, Mahindra Scorpio, Mahindra Bolero, Dzire and SX4.

1. Top Passenger car brands on Social Media (India)
October, 2014

2. HIGHLIGHTS:
•Hyundai Elite i20 has the highest share of voice
•Among passenger car brands, most of the Indian brands have a dedicated social channels for each car brand. While the global counterpart has a single social channel for India which led to the low owned media buzz for them.

3. EARNED VS OWNED MEDIA BREAKUP
1.46
0.02
0.01
0.06
2.19
5.64
7.29
1.09
2.17
0.03
0.04
63.67
14.29
1.39
0.78
0.00
20.00
40.00
60.00
80.00
Hyundai Elite i20
Honda City
Chevrolet Spark
Hyundai i10
Fortuner
Maruti Suzuki Swift
Tata Nano
Ertiga
Alto K10
Punto Evo
Verna
Mahindra Scorpio
Mahindra Bolero
Dzire
SX4
32.03
17.29
10.47
7.69
7.21
5.47
3.73
2.79
2.35
2.24
2.24
1.91
1.55
1.52
1.51
0.00
20.00
40.00
Earned
Data normalized to 100, For earned and owned media calculation, only Twitter is considered. Period : October, 2014
Owned media
Earned media
Hyundai Elite i20 has the highest share of voice

4. Rank
Brand name
Earned Media*
1
Hyundai Elite i20
32.03
2
Honda City
17.29
3
Chevrolet Spark
10.47
4
Hyundai i10
7.69
5
Toyota Fortuner
7.21
6
Maruti Suzuki Swift
5.47
7
Tata Nano
3.73
8
Ertiga
2.79
9
Alto K10
2.35
10
Fiat Punto Evo
2.24
12
Hyundai Verna
2.24
13
Mahindra Scorpio
1.91
14
Mahindra Bolero
1.55
15
Maruti Suzuki Dzire
1.52
Ranking on the basis of Earned media
*Data normalized to 100 for earned and owned media calculation

5. 28%
15%
14%
9%
7%
7%
6%
5%
5%
4%
Hyundai Elite i20
Honda City
Mahindra Scorpio
Chevrolet Spark
Hyundai i10
Fortuner
Maruti Suzuki Swift
Mahindra XUV
Tata Nano
Mahindra Bolero
Hyundai Elite i20 has the highest share of voice followed by Honda City
Share of voice of top 10 Passenger cars on social media Source: Simplify360.com

6. 1.5
0.0
0.0
0.0
2.2
5.6
7.3
1.1
2.2
0.0
0.0
63.7
14.3
1.4
0.8
32.0
17.3
10.5
7.7
7.2
5.5
3.7
2.8
2.4
2.2
2.2
1.9
1.5
1.5
1.5
Hyundai Elite i20
Honda City
Chevrolet Spark
Hyundai i10
Fortuner
Maruti Suzuki Swift
Tata Nano
Ertiga
Alto K10
Punto Evo
Verna
Mahindra Scorpio
Mahindra Bolero
Dzire
SX4
Owned
Earned
Owned vs Earned
Data normalized to 100, For earned and owned media calculation, only Twitter is considered.

7. Methodology
Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. A Total of 61 passenger car brands were considered in the analysis. Geography considered: India Period of analysis: October 1 to 30, 2014

8. Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence firm. Offerings include:
•Social Marketing Suite for agencies
•Social Contact Centre for BPOs
•Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.