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Football in India 2015
India is the Home to world’s largest football fan
base (170 million). Brazil comes second.
Image Source: www.thehardtackle.com
170,904,506
49,748,175
50,041,035
17,990,700
18,406,397
11,460,312
Number of football fans in India are greater than all the fans
combined in England, Spain, Italy, Germany and USA.
Percentage of Fans in various Countries
Italy
Brazil
Germany
England
Spain
India
US
83.64%
83.37%
61.71%
39.40%
39%
13.82%
3.63%
4 2 1 536
ISL is the 6th most followed league in the world
SSI* Score of Various Leagues
*Simplify360 Social Index
The SSI score incorporates the Social presence on channels
like Facebook, Twitter, YouTube and Instagram.
Total PR value from Social Media to Sponsors on association
with Indian Super League is
USD 1.5 M
ISL has reached to 3.02% football fans in India
Image Source: www.sportskeeda.com
Only ~14% of India’s Population are
Football Fans
Image Source: http://www.footballparadise.org/
ISL reached to 5 million people in India on
Social Media.
Image Source: www.indiatvnews.com
Barclays Premier League (14 million fans) and
Spanish League (9.6 million fans) have the
maximum Social Media reach in India
Social Media Reach of Messi and Ronaldo
combined is 14 million in India
Image Source: www.theguardian.com
20 million unique Indian football fans are active
on Social Media, which is 119% of the
population of Netherlands
99% of Indian football fans are male, and India still
has 200,000 female football fans.
Image Source: http://im.rediff.com/
The Football fans in India will
reach to 482 Million by 2020.
Future of Indian Football
For a country with a population of over 1 Billion, not being able to make it till the
Football World Cup has surely something going wrong at the base level.
It is surprising that the fan following of Football in India stands at a whooping 170
Million however the reach of football is only limited to a few millions.
ISL (average audience per game stood at over 24k) has already performed much
better in terms of viewers attendance in the stadiums than MLS.
ISL has also beat MLS in terms of social presence and influence.
Next step:
India may take a long time to present in World Cup but ISL is likely to beat Italia
Serie A next year, and may overthrow BundesLiga by 2025 and join Top 3.
Barcelona, Arsenal setting up Football Academy in India is great
for the country.
Tata Football Academy, Premier India Football Academy and
Arsenal Schools are helping build Football at the grass root.
India likely to play FIFA World Cup by 2030 as the young players in
these academy mature.
Sponsors and investors may invest in Football as the sport has
clearly shown a great promise.
ISL has done great job in marketing; I league and their Clubs need
to better it.
Some Other Interesting Observations
and Recommendations
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions
provider; our latest offerings are Social Marketing Suite for agencies,
Social Contact Center for BPOs and Social Command Center for
Enterprises. We enable businesses to perform Online Reputation
Management, Customer Service, Community Management, Social
Media Research & Brand Auditing; Online Sales Lead Generation,
and Consumer Sentiment Analysis.
We have already provided solutions through their tool for industry
leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC
Foods. Simplify360 is also the only company to work with the top
media agency groups in the world like WPP and Publicis.
Simplify360 operates directly or through partners in the US,
Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to
name a few. The company’s products and services are sold in over
100 countries.
If you are interested to know more about Simplify360 and its offering,
you can contact us at contact@simplify360.com
About Simplify360
US Headquarter:
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Phone : +91 80 40971130
Address
THANK YOU
CONNECT WITH US
Interesting Findings on Football in India
Assumptions and Methodology
For all clubs and Leagues reach in Facebook was taken from Facebook Ad Console.
Total reach is simply the sum of reach of all Football related pages.
Assumptions:
1.  50% unique fans among the people who liked any Football related page.
2.  24% of Football fans in India are active on Social Media [only 8% of India’s population is
active on Social Media]
3.  50% of Football fans like at least one page related to the sport.
4.  The growth rate of fans active on Social Media remains the same in next 3 years from last
3 years.

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Interesting Findings on Football in India

  • 2. India is the Home to world’s largest football fan base (170 million). Brazil comes second. Image Source: www.thehardtackle.com
  • 3. 170,904,506 49,748,175 50,041,035 17,990,700 18,406,397 11,460,312 Number of football fans in India are greater than all the fans combined in England, Spain, Italy, Germany and USA.
  • 4. Percentage of Fans in various Countries Italy Brazil Germany England Spain India US 83.64% 83.37% 61.71% 39.40% 39% 13.82% 3.63%
  • 5. 4 2 1 536 ISL is the 6th most followed league in the world
  • 6. SSI* Score of Various Leagues *Simplify360 Social Index The SSI score incorporates the Social presence on channels like Facebook, Twitter, YouTube and Instagram.
  • 7. Total PR value from Social Media to Sponsors on association with Indian Super League is USD 1.5 M
  • 8. ISL has reached to 3.02% football fans in India Image Source: www.sportskeeda.com
  • 9. Only ~14% of India’s Population are Football Fans Image Source: http://www.footballparadise.org/
  • 10. ISL reached to 5 million people in India on Social Media. Image Source: www.indiatvnews.com
  • 11. Barclays Premier League (14 million fans) and Spanish League (9.6 million fans) have the maximum Social Media reach in India
  • 12. Social Media Reach of Messi and Ronaldo combined is 14 million in India Image Source: www.theguardian.com
  • 13. 20 million unique Indian football fans are active on Social Media, which is 119% of the population of Netherlands
  • 14. 99% of Indian football fans are male, and India still has 200,000 female football fans. Image Source: http://im.rediff.com/
  • 15. The Football fans in India will reach to 482 Million by 2020.
  • 16. Future of Indian Football For a country with a population of over 1 Billion, not being able to make it till the Football World Cup has surely something going wrong at the base level. It is surprising that the fan following of Football in India stands at a whooping 170 Million however the reach of football is only limited to a few millions. ISL (average audience per game stood at over 24k) has already performed much better in terms of viewers attendance in the stadiums than MLS. ISL has also beat MLS in terms of social presence and influence. Next step: India may take a long time to present in World Cup but ISL is likely to beat Italia Serie A next year, and may overthrow BundesLiga by 2025 and join Top 3.
  • 17. Barcelona, Arsenal setting up Football Academy in India is great for the country. Tata Football Academy, Premier India Football Academy and Arsenal Schools are helping build Football at the grass root. India likely to play FIFA World Cup by 2030 as the young players in these academy mature. Sponsors and investors may invest in Football as the sport has clearly shown a great promise. ISL has done great job in marketing; I league and their Clubs need to better it. Some Other Interesting Observations and Recommendations
  • 18. Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address
  • 21. Assumptions and Methodology For all clubs and Leagues reach in Facebook was taken from Facebook Ad Console. Total reach is simply the sum of reach of all Football related pages. Assumptions: 1.  50% unique fans among the people who liked any Football related page. 2.  24% of Football fans in India are active on Social Media [only 8% of India’s population is active on Social Media] 3.  50% of Football fans like at least one page related to the sport. 4.  The growth rate of fans active on Social Media remains the same in next 3 years from last 3 years.