The Indian e commerce sector has advanced drastically within a short period of time. However, not all the sites have been accepted equally. This is proved by the fact that Snapdeal has the highest share of voice with a huge margin of 23.1%
3. www.simplify360.comwww.simplify360.com
Snapdeal has the highest share of voice
Snapdeal
23.1%
Flipkart
21.5%
Myntra
11.1%
Homeshop18
9.9%
eBay India
6.6%
OLX India
5.1%
Jabong
3.9%
BookMyShowIn
3.9%
Amazon India
3.8%
Shopclues
3.8%
Junglee.com
2.6%
Goibibo
1.0%
Infibeam
0.8%
FashionandYou
0.3%
Top 3 players have 51% share of voice
Share of voice among top 20 e-commerce players
Source: Simplify360, February 2014
4. www.simplify360.comwww.simplify360.com
Flipkart
Snapdeal
eBay India
Myntra
Jabong
OLX India
BookMyShowIn
Amazon India
Homeshop18
Junglee.comShopclues
Goibibo
FashionandYou
Infibeam
YepmeShopping
Zovi
Cleartrip
Yatra.comIndiatimes Shopping
Expedia
(100)
99,900
199,900
299,900
399,900
499,900
599,900
699,900
799,900
899,900
999,900
1,000 1,001,000 2,001,000 3,001,000 4,001,000 5,001,000 6,001,000 7,001,000
No.ofpeopleengagedonFacebook
No. of fans on Facebook
Yepme is the clear leader on Facebook
• Yepme leads both in the no. of fans engaged on Facebook and the total no. of fans on Facebook.
• Other e-commerce companies have low engagement compared to the leader
Facebook performance comparison
Size of the bubble represents
the %ge of fans engaged
5. www.simplify360.comwww.simplify360.com
YepmeShopping
10%
Junglee.com
10%
OLX India
9%
Amazon India
8%Flipkart
7%BookMyShowIn
7%
Jabong
6%
eBay India
6%
Snapdeal
5%
Myntra
5%
Shopclues
4%
Homeshop18
3%
Goibibo
3%
FashionandYou
2%
Yatra.com
2%
Infibeam
2%
Cleartrip
2%
Zovi
1%
Indiatimes Shoppi
ng
1%
Share of Facebook Fans
Yepme with 5.9 Million fans has the highest share of fans.
E-commerce players Fans
YepmeShopping 5,908,797
Junglee.com 5,642,469
OLX India 5,486,785
Expedia 4,969,448
Amazon India 4,543,419
Flipkart 4,393,436
BookMyShowIn 3,978,677
Jabong 3,531,997
eBay India 3,378,976
Snapdeal 3,001,805
Myntra 2,704,772
Shopclues 2,322,675
Homeshop18 1,567,185
Goibibo 1,502,569
FashionandYou 1,382,680
Yatra.com 1,110,349
Infibeam 1,036,886
Cleartrip 963,187
Zovi 845,376
Indiatimes Shopping 839,941
Facebook Fan Size
Total Facebook fans of the top 20 e-commerce
companies, Data as on February 2015
8. www.simplify360.comwww.simplify360.com
Methodology
Brands considered for the analysis:
A total of 57 e-commerce company is considered for the analysis. Following is the list of companies considered:
Flipkart, Snapdeal, eBay India, Myntra, Jabong, OLX India, BookMyShowIn, Amazon India, Homeshop18,
Junglee.com, Shopclues, Goibibo, FashionandYou, Infibeam, YepmeShopping, Zovi, Cleartrip, Yatra.com,
Indiatimes Shopping, Expedia, Naaptol, Redbus, Koovs, Pepperfry, Fashonara, Ixigo, bewakoof.com, KyaZoonga,
LimeRoad.com, Yebhi, Wego India, The MobileStore, BabyOye, landmarkonthenet, Tradus, HealthKart, Metro Shoes,
Mom & Me, FirstCry, Caratlane, UniverCell, LensKart, Urbanladder, Central Official Page, Inkfruit!, 100bestbuy,
Bluestone, FernsNPetals, Lootore.com, Alma Mater, Ezeego1, GrabMore, AllSchoolStuff, Mybabycart, BookChums,
Kidloo, SunglassesIndia.
For ranking the top e-commerce players, the total number of organic and inorganic mentions, the fan
size on Facebook, the number of people engaged, the number of followers and mentions in the last
30 days were taken into account. Simplify360 Social Index is a weighted average score of all the
above parameters.
Numbers and figures in the report is as on February 2015.
9. www.simplify360.comwww.simplify360.com
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions provider; our latest
offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs
and Social Command Center for Enterprises. We enable businesses to perform
Online Reputation Management, Customer Service, Community Management, Social
Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer
Sentiment Analysis.
We have already provided solutions through their tool for industry leaders like
Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also
the only company to work with the top media agency groups in the world like WPP
and Publicis.
Simplify360 operates directly or through partners in the US, Malaysia, Korea,
South Africa, Saudi Arabia and the Netherlands to name a few. The company’s
products and services are sold in over 100 countries.
If you are interested to know more about Simplify360 and its offering, you can
contact us at contact@simplify360.com
About Simplify360
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