This document provides tips for growing a startup with a $0 marketing budget. It recommends focusing on the top 3 growth channels and understanding your customer funnel and weaknesses. The agenda outlines prelaunch marketing tactics like creating a landing page and building an audience. Launch marketing tips include launching on Product Hunt and retargeting customers. Grown up marketing involves thanking customers, asking for feedback and referrals, and remembering the 5 scalable growth channels.

1. GROW YOUR STARTUP
W I T H A $ 0 M A R K E T I N G B U D G E T
#startcon

2. @SujanPatel
I run Web Profits US
a growth marketing agency

3. RULESO F G R O W T H

4. Focus on your top 3 channels

5. Understand your funnel & it's weaknesses
Common
Weaknesses

6. "DON'T BELIEVE
EVERYTHING YOU
READ OR HEAR, TEST
FOR YOURSELF"
Abraham Lincoln

7. SCREW PR!Make Your Customers To Fall in Love

8. 1. PRELAUNCH MARKETING
2. HOW TO NAIL
YOUR LAUNCH
3. BIG BOY MARKETING
Agenda

9. Community
Content
Marketing
Influencer Marketing
Grew to 5200 customers

10. Community
Influencer
Marketing
Customer Advocacy
Grew to 1213 customers

11. Partnerships
Influencer
Marketing
Referrals
Grew to 20000+ users

12. All in less than 1 year

13. Prelaunch
Tactics09

14. Create a landing page
with an email optin

15. Build an audience
Create an ebook (collect emails)
Start a blog (post 2-3 a month)
Guest post on industry publications
Build relationships with influencers
Interview influencers on your blog
Curate educational content on social media
Befriend a journalist (use ebook)

16. Smart cold emails
1. Identify your customer
2. Get their attention on social media (follow &
share their content)
3. Use Hunter.io to find email address
4. Email asking for feedback on your ebook
5. Use Retargetlinks.com to remarket
6. Follow up with valuable content

17. Use to test
headline copy

18. Launch
Marketing

19. 6 launch marketing tips
Launch on Product Hunt (find someone to hunt you)
Email your list
Pitch journalist (use storytelling & data +
retargeting)
Email your friends and family for support
Send cold emails
Retarget on FB with ebook & demo ads

20. Timing is everything

21. Your friends and family will
support you if you ask

22. Onboarding
Concierge
walk or drag (if needed) your customers to the finish line

23. Grown up
Marketing

24. Thank your customers
Receipts/invoices
Thank you cards using Maillift.com
On social media
By giving them swag
By educating them
By invite them to a private community

26. Ask your customers
For feedback
To help spread the word
For referrals
How they would describe your product

27. Remember there are only 5
scalable growth channels
1. SEO
2. Paid acquisition
3. Virality/Word of Mouth
4. Sales
5. Other

28. Rare or situational marketing channels
that sometimes work. Often not
repeatable. These are as rare as a unicorn
(noun)
Other

29. Thank you!