people + interaction = story classical principles of drama
Aristotle’s dramatic principlesplot + character + setting = good story how does this change with interaction?
concept to story Narrative / Story Experience ThemeWhat is the reading experience?
how to get from concept to story?concept STORY how does this change with interaction?
P-E-R-S-O-N-A As a memory aid, each letter in the word PERSONA links to a key criteria: ■ P is for Primary research ■ E is for Empathy ■ R is for Realistic ■ S is for Singular ■ O is for Objectives ■ N is for Number ■ A is for Applicable‘How do I know what I don’t know?’ http://www.userfocus.co.uk/articles/personas.html
Demographic: Female, Aged 15-50 55% of social gamers are women 38% play multiple times a day 68% play with people they know 78% of women earn in-game virtual currency to... Persona: Saima Patel, Aged 22 Studying Criminal Law at University Works part-time for an immigration support agency Plays Farmville, other mobile games Has limited income for non- essentials & limited data plan Spends 3-4 hours a day on transit Downloads games to play when not reading for classhttp://visual.ly/social-gaming-good-bad-and-ugly
Personas: 1. ethnography 2. can be condensing of target audience based on interviews 3. evoke empathy: name, pic, story 4. realism 5. unique 6. indicates interest in your... 7. small set of personas 8. purpose: clarify & enable design decisionshttp://visual.ly/social-gaming-good-bad-and-ugly
Personas: 1. provide focus 2. conceptual consistency 3. test design ideas 4. tell stories 5. imagine scenarios of use 6. how will individual people interact with your company? service? product? 7. Tell story/stories from your user/ client/audience/fans pov 8. Identify barriers to engagement not visible from producers’ povhttp://visual.ly/social-gaming-good-bad-and-ugly
■ User scenarios describe the greater context of a task including the conditions, motivation, and environment of the task, experience, service, interface, for a particular user group represented via a persona.■ These usually include all the details interaction designers need to understand what the user is trying to do and what they need. User scenarios include this rich, contextual user information.Scenarios
■ User scenarios describe the greater context of a task including the conditions, motivation, and environment of the task, experience, service, interface, for a particular user group represented via a persona.■ These usually include all the details interaction designers need to understand what the user is trying to do and what they need. User scenarios include this rich, contextual user information.■ A scenario is a description of an experience or process narrated by a user.Scenarios
ScenarioSaima, a 23 year old Canadian, is studying goldsmithingat George Brown College & working part time in a west-end Toronto restaurant. Walking home from work, shesees a new poster campaign with a single image and url.The image and the url ‘doyouhaveanexitplan.com are intriguing as she’s abig fan of sciﬁ and on a whim she searches the url on her smart phone. Awebpage loads with a counter marking down 17 days, 6 hours etc, & atext calling for recruits for a colonizing trip to Mars, in the event that themessage picked up from Arkab Posterior does indeed signal an alieninvasion.Underneath the recruitment call is a ‘register’ tab which she clicks. Sheinputs the requested information: name, age, sex, allergies, email, phonenumber, musical taste, party entertainment skill/talent, and relationshippreferences (monogamy to polyamory) and number of envisioned children.Once submitted, a further page opens with the invitation to play a skillstesting game. She realizes she can’t play this effectively on her smartphone as she walks, so she closes the page & continues home.Once home, she opens the site on her computer & looks for a sign in taband she doesn’t see one. Frustrated, she decides to do other things &opens her email. There she ﬁnds a welcome email from the website’srecruitment & she clicks on the conﬁrm registration link and is taken backto the game. She plays through a couple of the skills tests & then has tobreak off.... ‘Glossary‘ source: www.tmcresroucekit.com
Siobhan O’Flynn, PhDCFC Media LabUniversity of Torontosioﬂynn@gmail.com@Sioﬂynnsiobhanoﬂynn.com thank you
Jun. 18, 2013
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Nov. 20, 2012
A Presentation for the CWC Strategic Digital Leadership Accelerator
OCADU Nov 1 2012