Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
ย
Designing for Attention Transmedia Singapore Masterclass Part 2: Community Building
1. Designing for attention
Transmediaโs New Narrative Practices Part 2
Siobhan OโFlynn, PhD
Interactive Storytelling c. 2001
Transmedia SG Singapore Media Academy
May 29, 2013
4. Indie Web Series
โขJill Golick, Story2.OH
โขIdentifies a content gap in teen
programming
โขUnder 13 not tracked on analytics
โขAudience of avid readers
โขTeen detective (Nancy Drew
updated)
โข15 day shoot during August 2010
โขShort episodes 3-5 minutes
โขSeason 1 ran Oct.-Dec. 2011
โขContent distributed across platforms
where audience lives
โขFacebook Page - conversation with
fans, not content push to fans
โขRecognizing audience as people is
key
โขJill knows them all
โขCross-posting fan content
= engagement strategy
6. Indie Web Series
โขJill Golick
โขโOn TV the show would be slated as โtweenโ contentโ
โขInternet demographics different from TV
โขOn the internet, audience drawn from wider age group into 20s & older
โขHarry Potter generation now in their 20s = global audience
โขViews: Canada/US, Mexico, Philippines, India, Australia, UK, Malaysia
โขFacebook stats revealed large Spanish audience
โขEpisodes now subtitled in Spanish
7. Indie Web Series
โขSeason 2 - shot summer 2011
& launched Oct. 2012
โขRuby Skye PI:The Haunted
Library includes:
โข50 behind-the-scenes & โextra
featuresโ videos,
โข4 web sites,
โข4 Tumblr blogs,
โขmultiple social media channels, and
10 interactive clues.
โขDesigned to engage fans between
episodes, viewers can study and
solve the clues which Ruby finds in
the story.
โขRuby Skye PI:The Haunted Library
available on KoldCast TV, blip,
YouTube and DailyMotion
โขDec. 2012 - Ruby Skye PI Season 2
Hits 1.5 Million Video Views
8. โ Grand Prize Winner
โ Outstanding Lead Actress โ Interactive Narrative Drama: Madison Cheeatow
โ Outstanding Guest Actor โ Interactive Narrative Drama: Geri Hall
โ Outstanding Cinematography โ Interactive Narrative Drama: Alex Dacev
โ Outstanding Direction โ Interactive Narrative Drama: Kelly Harms
11. International
ProductionTeam
โข Wattpad raises $17 million in venture funding June 2012
โข Called โthe YouTube of writingโ
โขโsocial-reading platform that allows amateur authors to upload content and
connect directly with readersโ
โขWattpad hosts more than five million user-generated stories in 25 languages and
half a million new stories are added every month.
โข3 million registered users, up from 1 million in September
โขusers spend 1.7 billion minutes reading and writing every month, in June 2012 =
more than Pinterest.
โข Jim Martin - Heroes LA
โขTom Lillehammer - Conspiracy for
Good Sweden
โขCarrie Cutforth-Young - QueenSpade
Toronto
Innovative Platform
12. Analyzed fan activity
on Wattpad
โขโsocial-reading platformโ
โขFans can extend content, write new
stories, share with friends
โขlinks to fan YouTube videos
โข popular with โTwihards, girls who read not only theTwilight novels but
Stephenie Meyersโ Midnight Sunโ
โขAlternate version told from new pov, leaked online.
โขKarada designed to appeal to this demographic & the Wattpad trend to switch
between perspectives & realities.
Innovative Platform
13. Guest Writers create
new worlds
โขprequel to TV Series
โขgraphic novel by Hugo Arias
โขmusical score by Steve Cupani
โขChapter 1 written by Carrie Cutforth-Young
โขestablish premise, characters, dilemma & Primary World
โขGuest writers create new worlds as story moves into multi-verse
โขAllows for new voices, new styles, new povs
โขFluid format also creates space for fan fiction
โขFan Fiction is Key Component of Wattpad activity
โขFans extend & share new content
โข20,000 downloads in first week
Innovative Approach
17. Each story in the Letters is like an episode of a television series - each has its own
internal arc, and each connects to others. While the series doesn't follow a single
narrative from beginning to end, certain threads connect groups of episodes. ย
Kickstarter Campaign
Laser Lace Letters - 7 Tangible Steampunk Stories by Haley Moore
25. โข a new normal
โข participatory
โข many to many
โข gifts not viral
โข collaboration
โข philanthropy
โข shared value
โข civic engagement
vs. slactivism
choco-locate.com