SMPIA Transmedia Talk
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A keynote given at SMPIA MultiPlatForum Conference in Regina, April 14, 2011
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SMPIA Transmedia Talk
- 1. Telling Stories in the Digital Space Siobhan O’Flynn, PhD SMPIA MultiPlatForum April 14 2011
- 3. Connecting in a Digital Storytelling Web 2.0 key trends - social - participatory - geolocated - augmented
- 5. digital storytelling has many names.... • multiplatform... • convergent... • immersive... • distributed... • transmedia... • participatory storytelling
- 6. creators stories fans the immersive world
- 7. some things don’t change... YOU START WITH A REALLY REALLY GOOD STORY
- 8. TWIN PEAKS 1990 • also newspapers • travel guide...
- 9. CREATE AN IMMERSIVE WORLD
- 11. TELL STORY IN AN INNOVATIVE WAY through multiple platforms
- 13. MAKE IT SOCIAL
- 14. twitter & facebook game...
- 16. BREAK THE FOURTH WALL
- 17. Frank L. Baum OZ • novels • stage shows • films • comic strips • toys, board games • Land of Oz theme park • merchandise...
- 18. CREATE AN IMMERSIVE WORLD THAT FANS WANT TO PLAY IN
- 19. EXTEND STORY WORLD INTO THE REAL WORLD
- 20. Alternate Reality Games participatory stories... hack the world
- 21. Why So Serious? transmedia marketing
- 23. "If we could make your toaster print something we would.” Jordan Weisman, 42 Entertainment Creators of Why So Serious? Campaign
- 24. J.J. Abrahms’ Mystery Box • design with puzzles • leave gaps in story • characters = cyphers • know your genre
- 25. • source: www.42entertainment.com
- 26. design questions are spatial transmedia/multi-platform stories • non-linear narratives • fans move between multiple platforms • characters & story arcs extend in time & across platforms • multiple points of entry • interactivity: affect story, remix story, write story • interactivity: innovative interface design
- 27. two poles crossmedia social media transmedia marketing integrated art strategies
- 28. two poles tent pole distributed other media other media unimportant equally important s dramatically film silo design integrated design transmedia one-way networked communication communication unresponsive responsive
- 29. old model control vs. choice the creator’s dilemma http://neuronarrative.wordpress.com/2009/04/21/riding-the-moral-regulation-see-saw/
- 30. old model control vs. choice new model create, contribute, collaborate fans become co-creators
- 33. cbc.ca/oneday
- 34. ‘VOD & the Film Business’ Thomas Mai, 2009 ‘FANDEPENDENT’ Festival Darlings Film Distribution Strategies 2.0 http://thomasmai.net/
- 35. content is now... a gift ‘Stop Spreading Viruses & Start Giving Gifts’ Ivan Askwith bigspaceship.com (now head of Digital Media at Lucasfilm) http://www.bigspaceship.com/blog/think/getting-past-viral/
- 36. • And if content is now a gift... • Your audience...
- 37. YOUR FANS ARE AN ASSET
- 38. hybrid strategies... doc content native transmedia
- 40. shift to... ‘FANDEPENDENT’ build audience to... transform audience into community promote project request screenings build fan base for next project
- 42. Iron Sky
- 43. principles for a fandependent world ✴ content = a gift ✴ fan participation & contribution ✴ financing, story creation, promotion ✴ fans are an asset - find them early ✴ your audience is global
- 44. thank you Siobhan O’Flynn, PhD CFC Media Lab University of Toronto sioflynn@me.com @Sioflynn on Twitter website: siobhanoflynn.com
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- Increasingly multi-platform means stories without borders \n
- Another key concept is what J.J Abrahms’ termed the mystery box. Fans responded to the cryptic clues creating multiple wikis & websites devoted to solving & tracking the show’s mysteries.\n
- Levels of fan engagement in ARGs has led to the 90/9/1 rule: 90% of your fans will be more passive, 9% active & 1% super enthusiastic. While it may seem counter intuitive, the most important groups are the 9 & 1 - these are the fans who will be active online seeking content & creating buzz. Know who they are!\n
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