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Similaire à Fb developers garage 2011
Similaire à Fb developers garage 2011 (20)
Fb developers garage 2011
- 1. How to Integrate Social Media into your Marketing Campaign Steve Bayhack and Shaughn Le Grange-Hatlen Fontera and Pod1 2011
- 2. You’re Doing it Wrong!!!
- 3. Types of Marketing Online marketing Offline marketing Outbound Inbound Newsletter Trade Show Search Marketing Direct Niche Guerrilla Etc.etc.
- 4. Word of Mouth (Viral) In the past: Now: SLOW, STEADY AND SURE FAST & VIRAL Social Media has speeded up the process and made it relevant in today’s fast paced world.
- 5. Social Media Social Media allows for direct communication with customers/clients. It is a facet of Marketing & Customer service. By itself – IT WILL NOT HELP YOU. Must be a part of your overall marketing. Another tool in your advertising/marketing/research arsenal Not merely an add-on or after-thought.
- 7. United Breaks Guitars Annual marketing budget of between $70 & $100 Million VS One cheap youtube video: 150,000 hits in one day 500,000 hits in the first month 5,000,000 in the next month Over 10,000,000 hits to date. = Epic Fail for United!
- 8. United Breaks Guitars…and has no Social Media strategy Annual marketing budget of between $70 & $100 Million On Twitter 17,000 followers, only following 1000 = they’re not listening! Only 318,549 ‘likes’ on Facebook
- 9. Get MMAD Campaign Start with a traditional advertising campaign….
- 10. Get MMAD o
- 11. Make it Relevant!!!! Constant Checking – provide feedback Updates Be Sociable (talk, tweet & listen) Remember it’s a marketing tool to be used in conjunction with other media. Social media + Email Social media + Live Events Social media + Market Research
- 12. Types of Facebook Touchpoints
- 13. Groups and Pages
- 15. Setting up your FB Campaign
- 17. Static Fan Page
- 19. Steve Bayhack Fontera London Cape Town Atlanta www.fontera.com Shaughn Le Grange-Hatlen Pod1 London New York Cape Town www.pod1.com
Notes de l'éditeur
- Oldest method of advertising. Still the best – as recommendations come directly from friends and trusted sources.
- If you spend millions on advertising your brand and someone spend five cents on a Youtube video, you’ve just wasted a lot of advertising dollars.The media loved the David vs Goliath story – and the result was a lot of bad press for United.
- The Times newspaper reportedthat within 4 days of the video being posted online, United Airline's stock price fell 10%, costing stockholders about $180 million in value.They also reported that the belated compensation offer of $3,000 which was donated by United to the Thelonious Monk Institute of Jazz as a "gesture of goodwill" failed to undo the damage done to its image.
- Search for ‘united airlines’ doesn’t even find their official page, but find a lot of ‘united sucks’ groups. Official page not even titled!Their page contains lots of complaints – and no feedback whatsoever. Think HELLOPETER
- Created a profile for the lead character to interact with users. Created a company page to deal with complaints, to offer special deals, etc.The guru can now direct his friends to the company page.All communication takes place in guru-speak – even error messages or directions within the app.In a way we’ve separated the guru from the company itself, and created a spokesperson whom people actually like to be social with.The Guru now gets friend requests.Mmad uses social media to find out more about our customers.