Alex Blum, CEO, KickApps, kicked off the KickApps Social Media Seminar in Los Angeles with an overview of how and why brands and web publishers are reinventing their websites with Social media.
2. Today’s Agenda 1:00 PM – 1:15 PM Welcome Alex Blum, KickApps 1:15 PM – 2:00 PM Your Brand Is Not My Friend Alan Wolk, Toad Stool 2:00 PM – 2:40 PM Building a Fan Community at PlanetOrange.net Jeramie McPeek, The Phoenix Suns 2:40 PM – 3:20 PM Extended the TV experience with Social Media at Ovation TV Allison Kingsley and Megan Smith, Ovation TV 3:20 PM – 4:00 PM Social Campaign or Social Community -- Which Makes Sense Dylan Boyd, eROI 4:00 PM – 5:00 PM Q&A Panel All presenters 5:00 PM – 7:00 PM Cocktails & Networking Everyone!
4. Most Efficient and Effective Approach • External and internal • Fan communities • Marketing and research • Customer and partner support • Knowledge sharing • Product innovation and crowd sourcing Grow and create new Revenue Grow your Audience or Fan Base Obtain Stickier Customer Relationships and new Insights Deeper Engagement with customers and partners
18. The Power of Profile and Social Graph Data Marketing & Promotions Intelligent Advertising CRM Product Development Editorial Programming Customers Prospects Members Fans Partners KickApps Social Graph Engine™
21. Blum’s Law of Website Development The second you launch is the second you want to Tweak 3rd Party Agency or Developer KickApps Client Solutions KickApps Supports You Your Resources KickApps Platform