Soumettre la recherche
Mettre en ligne
What's Marketing Psychology? - Brain 101
•
8 j'aime
•
2,009 vues
Seda Genç
Suivre
Marketing
Signaler
Partager
Signaler
Partager
1 sur 20
Recommandé
Which of our brain decides? How can you influence your customers' decision-making brain?
How can you influence your customers' decision-making brain?
How can you influence your customers' decision-making brain?
Seda Genç
Consumer behavior defined ravs!
Consumer behavior defined ravs!
Arun Singh
Do you think you are thinking like your customers? Think again..
Why Should You Use Psychology to Boost Your Web & Social Media Marketing?
Why Should You Use Psychology to Boost Your Web & Social Media Marketing?
Seda Genç
Apuntes de powerpoint
Apuntes de powerpoint
Nenna Lee'
Sorin psatta smsc
Sorin psatta smsc
RevistaBiz
The very best piece of advice that I have gotten during my career in marketing has been to always keep learning and never, ever think you know it all. I can’t credit this advice to one person, because I’ve heard it from so many great people. Instead, I’ll talk about some of the amazing people that I continue to learn from every day.
THE BEST PIECE OF MARKETING ADVICE EVER GIVEN TO ME
THE BEST PIECE OF MARKETING ADVICE EVER GIVEN TO ME
Magnificent Marketing LLC
Marketing requires interesting skills and offers growing opportunities, but despite an overwhelming majority of women in the field, pay and leadership roles are dominated by men.
Marketing Careers: Men & Women
Marketing Careers: Men & Women
Mary Firme
LinkedIn presentation
LinkedIn presentation
Patrick Renvoise
Recommandé
Which of our brain decides? How can you influence your customers' decision-making brain?
How can you influence your customers' decision-making brain?
How can you influence your customers' decision-making brain?
Seda Genç
Consumer behavior defined ravs!
Consumer behavior defined ravs!
Arun Singh
Do you think you are thinking like your customers? Think again..
Why Should You Use Psychology to Boost Your Web & Social Media Marketing?
Why Should You Use Psychology to Boost Your Web & Social Media Marketing?
Seda Genç
Apuntes de powerpoint
Apuntes de powerpoint
Nenna Lee'
Sorin psatta smsc
Sorin psatta smsc
RevistaBiz
The very best piece of advice that I have gotten during my career in marketing has been to always keep learning and never, ever think you know it all. I can’t credit this advice to one person, because I’ve heard it from so many great people. Instead, I’ll talk about some of the amazing people that I continue to learn from every day.
THE BEST PIECE OF MARKETING ADVICE EVER GIVEN TO ME
THE BEST PIECE OF MARKETING ADVICE EVER GIVEN TO ME
Magnificent Marketing LLC
Marketing requires interesting skills and offers growing opportunities, but despite an overwhelming majority of women in the field, pay and leadership roles are dominated by men.
Marketing Careers: Men & Women
Marketing Careers: Men & Women
Mary Firme
LinkedIn presentation
LinkedIn presentation
Patrick Renvoise
Learn tried and true influence techniques studied by the best minds in consumer psychology to boost email marketing revenue. Learn the definitions and nuances of my top 10 principles, and see example email campaigns that I've personally implemented for clients as well as examples from the greater email marketing world.
Boost Email Marketing Revenue with the Power of Consumer Psychology
Boost Email Marketing Revenue with the Power of Consumer Psychology
Holly Wright
Content design behavior change Laura Creekmore
Content Design For Behavior Shange - Laura Creekmore
Content Design For Behavior Shange - Laura Creekmore
Information Development World
Based on the "Marketing Management" by Philip Kotler
Consumer psychology - What major psychological process influence consumer res...
Consumer psychology - What major psychological process influence consumer res...
Sameer Mathur
Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neuromarketing, branding and archetypes.
The why of branding
The why of branding
opento
Decision making survival exercise
Decision making survival exercise
mbaslides
Six Consumer Psychology Principles to Help Build a Loyal Social Media Audience. Leverage these six consumer psychology principles to drive more engagement with your social media content and more loyalty to your business. View original article: https://blog.dlvrit.com/2015/08/6-consumer-behaviors-to-drive-customers/
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
dlvr.it
Prezentarea unui training pentru ELSA - "5 secrete de marketing". Principala inspirație pentru acest material o constituie eBook-ul “Marketing Apple” al lui Steve M. Chazin (http://marketingapple.com).
Prezentare Training - 5 Secrete de Marketing
Prezentare Training - 5 Secrete de Marketing
Alex Marzan
Principii Psihologice pentru a creste rata de conversie de pe site sau landing page! http://star-marketing.ro
Principii psihologice pentru cresterea ratei de conversie
Principii psihologice pentru cresterea ratei de conversie
Star Marketing Timisoara
Slides of my guest lecture at the Rotterdam University of Applied Sciences. Part I: Brain Persuasion Online Persuasion is dependent on how the brain works. The slides provide high level, though practical Knowledge of - for example - our brain's Attention & Perception, Rational thinking, Emotional feelings and Decision Making. It also shows related online persuasion techniques such as perceptuel contrast, framing, gaze cueing, priming, incongruency, achievement, set collection, emotion affect heuristic, paradox of choice, price inhibition, subliminal reïnforcement, delighters, carrots & sticks, ... Part II: Choice Architecture Choice architecture is about constructing a persuasive (online) environment in order to convert your visitors to clients. Using lots of ab-tests this presentation proves persuasion techniques such as reciprocity, priming, commitment, foot in the door, consistency, chunking, sequencing, serial positioning, nudging, triggering, peak-end-rule,...
Persuasion brain - decision making - choice architecture - bart schutz v1
Persuasion brain - decision making - choice architecture - bart schutz v1
Bart Schutz
Understanding consumer and audience psychology
Understanding consumer and audience psychology
Darren Lilleker
Persuasiunea in marketing - afla cum poti influenta comportamentul useriilor de pe site-ul tau si cum ii poti determina sa faca o actiune! Influenta marketing online! http://star-marketing.ro
Persuasiunea in marketing
Persuasiunea in marketing
Flavius Noja
Understanding Consumer Behavior and the factors affecting its decision-making.
Consumer Psychology
Consumer Psychology
Greg Emmanuel Villahermosa
presentation for consumer psychology subject; whereby mundane product need to be market
Mundane product fruit haven. final
Mundane product fruit haven. final
Wilderness Adventure Camp at Pulau Tuba, Langkawi by Halim Mazmin
Learn from author and former ESPN Magazine editor Gary Belsky about how our various unconscious biases drive decision making, and what that means for marketers.
Behavioral Economics for Marketers @ LTR by Appboy
Behavioral Economics for Marketers @ LTR by Appboy
Braze (formerly Appboy)
Graham Brown of mobileYouth shares latest insights into the power of EMPATHY for branding http://www.mobileYouth.org/presentation
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
Graham Brown
Customers literally choose from thousands of options – and most of them have very little to do with functionality. However, that doesn’t make these decisions unimportant by any means. The selection of a watch, a bracelet, a pair of glasses or many other items reflects deep-seated values and beliefs about appearance and the consumer’s identity. We can think of the body as a canvas, where the shopper chooses from a “palette” of accessory items, apparel, footwear, cosmetics and other products to paint a picture s/he wants the world to see at a fixed moment in time. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek. In this presentation, we’ll look at some of the powerful cultural forces that drive fashion statements. Then we’ll focus on the individual consumer and her motivations to accessorize. We’ll examine some of the important factors that influence what that “self-portrait” looks like, including feelings about the body, peer pressure, celebrity endorsements and the messages our culture sends about what men and women need to look like. We’ll also consider how new technologies such as social media communities, wearable computing and augmented reality will color this picture in the near future.
Psychology of fashion 2016
Psychology of fashion 2016
mikesolomon
A brief presentation of neuromarketing versus traditional marketing and a description of concrete business cases with tangible results
Neuromarketing overview and business cases
Neuromarketing overview and business cases
Patrick Renvoise
Contenu connexe
En vedette
Learn tried and true influence techniques studied by the best minds in consumer psychology to boost email marketing revenue. Learn the definitions and nuances of my top 10 principles, and see example email campaigns that I've personally implemented for clients as well as examples from the greater email marketing world.
Boost Email Marketing Revenue with the Power of Consumer Psychology
Boost Email Marketing Revenue with the Power of Consumer Psychology
Holly Wright
Content design behavior change Laura Creekmore
Content Design For Behavior Shange - Laura Creekmore
Content Design For Behavior Shange - Laura Creekmore
Information Development World
Based on the "Marketing Management" by Philip Kotler
Consumer psychology - What major psychological process influence consumer res...
Consumer psychology - What major psychological process influence consumer res...
Sameer Mathur
Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neuromarketing, branding and archetypes.
The why of branding
The why of branding
opento
Decision making survival exercise
Decision making survival exercise
mbaslides
Six Consumer Psychology Principles to Help Build a Loyal Social Media Audience. Leverage these six consumer psychology principles to drive more engagement with your social media content and more loyalty to your business. View original article: https://blog.dlvrit.com/2015/08/6-consumer-behaviors-to-drive-customers/
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
dlvr.it
Prezentarea unui training pentru ELSA - "5 secrete de marketing". Principala inspirație pentru acest material o constituie eBook-ul “Marketing Apple” al lui Steve M. Chazin (http://marketingapple.com).
Prezentare Training - 5 Secrete de Marketing
Prezentare Training - 5 Secrete de Marketing
Alex Marzan
Principii Psihologice pentru a creste rata de conversie de pe site sau landing page! http://star-marketing.ro
Principii psihologice pentru cresterea ratei de conversie
Principii psihologice pentru cresterea ratei de conversie
Star Marketing Timisoara
Slides of my guest lecture at the Rotterdam University of Applied Sciences. Part I: Brain Persuasion Online Persuasion is dependent on how the brain works. The slides provide high level, though practical Knowledge of - for example - our brain's Attention & Perception, Rational thinking, Emotional feelings and Decision Making. It also shows related online persuasion techniques such as perceptuel contrast, framing, gaze cueing, priming, incongruency, achievement, set collection, emotion affect heuristic, paradox of choice, price inhibition, subliminal reïnforcement, delighters, carrots & sticks, ... Part II: Choice Architecture Choice architecture is about constructing a persuasive (online) environment in order to convert your visitors to clients. Using lots of ab-tests this presentation proves persuasion techniques such as reciprocity, priming, commitment, foot in the door, consistency, chunking, sequencing, serial positioning, nudging, triggering, peak-end-rule,...
Persuasion brain - decision making - choice architecture - bart schutz v1
Persuasion brain - decision making - choice architecture - bart schutz v1
Bart Schutz
Understanding consumer and audience psychology
Understanding consumer and audience psychology
Darren Lilleker
Persuasiunea in marketing - afla cum poti influenta comportamentul useriilor de pe site-ul tau si cum ii poti determina sa faca o actiune! Influenta marketing online! http://star-marketing.ro
Persuasiunea in marketing
Persuasiunea in marketing
Flavius Noja
Understanding Consumer Behavior and the factors affecting its decision-making.
Consumer Psychology
Consumer Psychology
Greg Emmanuel Villahermosa
presentation for consumer psychology subject; whereby mundane product need to be market
Mundane product fruit haven. final
Mundane product fruit haven. final
Wilderness Adventure Camp at Pulau Tuba, Langkawi by Halim Mazmin
Learn from author and former ESPN Magazine editor Gary Belsky about how our various unconscious biases drive decision making, and what that means for marketers.
Behavioral Economics for Marketers @ LTR by Appboy
Behavioral Economics for Marketers @ LTR by Appboy
Braze (formerly Appboy)
Graham Brown of mobileYouth shares latest insights into the power of EMPATHY for branding http://www.mobileYouth.org/presentation
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
Graham Brown
Customers literally choose from thousands of options – and most of them have very little to do with functionality. However, that doesn’t make these decisions unimportant by any means. The selection of a watch, a bracelet, a pair of glasses or many other items reflects deep-seated values and beliefs about appearance and the consumer’s identity. We can think of the body as a canvas, where the shopper chooses from a “palette” of accessory items, apparel, footwear, cosmetics and other products to paint a picture s/he wants the world to see at a fixed moment in time. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek. In this presentation, we’ll look at some of the powerful cultural forces that drive fashion statements. Then we’ll focus on the individual consumer and her motivations to accessorize. We’ll examine some of the important factors that influence what that “self-portrait” looks like, including feelings about the body, peer pressure, celebrity endorsements and the messages our culture sends about what men and women need to look like. We’ll also consider how new technologies such as social media communities, wearable computing and augmented reality will color this picture in the near future.
Psychology of fashion 2016
Psychology of fashion 2016
mikesolomon
A brief presentation of neuromarketing versus traditional marketing and a description of concrete business cases with tangible results
Neuromarketing overview and business cases
Neuromarketing overview and business cases
Patrick Renvoise
En vedette
(17)
Boost Email Marketing Revenue with the Power of Consumer Psychology
Boost Email Marketing Revenue with the Power of Consumer Psychology
Content Design For Behavior Shange - Laura Creekmore
Content Design For Behavior Shange - Laura Creekmore
Consumer psychology - What major psychological process influence consumer res...
Consumer psychology - What major psychological process influence consumer res...
The why of branding
The why of branding
Decision making survival exercise
Decision making survival exercise
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Prezentare Training - 5 Secrete de Marketing
Prezentare Training - 5 Secrete de Marketing
Principii psihologice pentru cresterea ratei de conversie
Principii psihologice pentru cresterea ratei de conversie
Persuasion brain - decision making - choice architecture - bart schutz v1
Persuasion brain - decision making - choice architecture - bart schutz v1
Understanding consumer and audience psychology
Understanding consumer and audience psychology
Persuasiunea in marketing
Persuasiunea in marketing
Consumer Psychology
Consumer Psychology
Mundane product fruit haven. final
Mundane product fruit haven. final
Behavioral Economics for Marketers @ LTR by Appboy
Behavioral Economics for Marketers @ LTR by Appboy
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
Psychology of fashion 2016
Psychology of fashion 2016
Neuromarketing overview and business cases
Neuromarketing overview and business cases
What's Marketing Psychology? - Brain 101
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
• • •
• • • • • • • • • • • • •
12.
13.
14.
15.
16.
17.
18.
19.
20.
İhttp://www.salesbrain.com/wp-content/uploads/2013/09/three- brains-static.png
