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Brand Personality

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A really nice presentation describing Brand personality in very simple terms

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Brand Personality
What is brand personality? ,[object Object],[object Object],[object Object]
Some examples… ,[object Object],[object Object],[object Object],[object Object]
About brand personality ,[object Object],[object Object],[object Object],[object Object],[object Object]
More about it… ,[object Object],[object Object],[object Object]
In essence… ,[object Object],[object Object]
Examples… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Spinz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why use brand personality? ,[object Object],[object Object],[object Object],[object Object]
Why use brand personality? ,[object Object],[object Object],[object Object],[object Object]
Why use brand personality? ,[object Object],[object Object],[object Object],[object Object]
Why use brand personality? ,[object Object],[object Object],[object Object],[object Object]
How to create brand personality? ,[object Object],[object Object]
Product-related characteristics ,[object Object],[object Object],[object Object],[object Object]
Product-related characteristics ,[object Object],[object Object],[object Object]
User imagery ,[object Object],[object Object]
Sponsorships ,[object Object],[object Object],[object Object]
Age ,[object Object],[object Object]
Symbol ,[object Object],[object Object],[object Object],[object Object],[object Object]
How it creates brand equity? ,[object Object],[object Object],[object Object],[object Object]
The self-expression model ,[object Object],[object Object],[object Object],[object Object],[object Object]
How brand helps express personality? ,[object Object],[object Object],[object Object],[object Object]
How brand helps express personality? ,[object Object],[object Object],[object Object]
How brand helps express personality? ,[object Object],[object Object],[object Object],[object Object]
The relationship basis model ,[object Object],[object Object],[object Object]
The Relationship Basis Model ,[object Object],[object Object],[object Object],[object Object]
The Relationship Basis Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
Functional benefit representation model ,[object Object],[object Object]
Functional benefit representation model ,[object Object],[object Object]
Functional benefit representation model ,[object Object],[object Object],[object Object],[object Object]
Functional benefit representation model ,[object Object],[object Object],[object Object]
To sum up… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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