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Brand Positioning

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Brand Positioning
A concept so simple, people have difficulty understanding how powerful it is!
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‘ You concentrate on the perceptions of the prospect, not the reality of the product’ - Al Ries & Jack Trout
‘ It’s difficult to change behaviour, but easy to work with it’ - Paco Underhill
What you need… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you need… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you need… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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What is key insight? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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How to find one? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 3C’s of positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Checklist: Brand name ,[object Object],[object Object],[object Object],[object Object]

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