SlideShare une entreprise Scribd logo
1  sur  29
Télécharger pour lire hors ligne
@j_sjoman
5 reasons 

why your business
should be social
Why So Social?
This is the end of 

business as usual.
Brian Solis
Analyst of The Altimeter Group
Selling to people who
actually want to hear from
you is more effective 

than interrupting 

strangers that don’t.
Seth Godin
Author & Entrepreneur
why social business


1. Improved customer satisfaction
2. Happy customers give recommendations
3. Openness develops company culture
4. Customers sell service to each others
5. Genuinely customer-centric leadership

Improved customer
satisfaction
Why Social Business
1.
The best marketing doesn't
feel like marketing.
Tom Fishburne
Founder of Marketoon Studios
Nobody cares about your
products, except you. 

Create interesting content!
David Meerman Scott
Author & Marketing Speaker
These days, people want to
learn before they buy, be
educated instead of pitched.
Brian Clark
CEO of Copyblogger Media
Happy customers give
recommendations
Why Social Business
2.
Work for someone who
believes in you, 

because when they believe
in you, 

they’ll invest in you.
Marissa Mayer
CEO of Yahoo
Traditional marketing talks at
people. Content marketing
talks with them.
Doug Kessler
Co-founder of Velocity
Openness develops
company culture
Why Social Business
3.
Content marketing 

is a commitment, 

not a campaign.
Jon Buscall
Head of JontusMedia
Successful companies in
social media function more
like entertainment
companies, publishers, or
party planners than as
traditional advertisers.
Erik Qualman
Author of Socialnomics
This is a learning process and
sometimes you have to fall 

in order to learn things.
Christine Korda
Social Media Strategist
Jay Baer
Author & Keynote speaker
Social media allows 

big companies to act 

small again.
Customers sell service 

to each others
Why Social Business
4.
Quit counting fans, followers
and blog subscribers like
bottle caps. Think, instead,
about what you’re hoping to
achieve with and through the
community that actually cares
about what you’re doing.
Amber Naslund
Author & Keynote Speaker
A brand is no longer what 

we tell to consumer it is.

- It is what consumers tell
each others it is.
Scott Cook
Founder of Intuit
“If you build a great
experience, customers tell
each others about that. 

Word of mouth is very
powerful.”
Jeff Bezos
Founder & CEO, Amazon
Genuinely customer-
centric leadership
Why Social Business
5.
Activate your fans, 

don’t just collect them like
baseball cards.
Jay Baer
Author & Keynote speaker
This is not an information age.
It’s an age of networked
intelligence.
Don Tapscott
Author of Wikinomicks
Social media is about the
people! Not about your
business. Provide for the
people and the people will
provide for you.
Matt Goulart
Digital Marketing Executive
Steve Jobs
You’ve got to start with the
customer experience and work
back toward the technology 

- not the other way around.
Founder & CEO, Apple Inc.
Why Social Business:



1. Improved customer satisfaction
2. Happy customers give recommendations
3. Openness develops company culture
4. Customers sell service to each others
5. Genuinely customer-centric leadership

Recap
For any CEO that is sceptical at all:

You have to create a social
enterprise TODAY.
Angela Ahrendts
Senior Vice President of 

Retail and Online Sales, Apple Inc.
Join the movement.

Let’s be Social!
Are You Ready?
@j_sjoman
Jarkko Sjöman





+358 45 3545 705



jarkko.sjoman@dingle.fi
@dingletweet

Contenu connexe

Tendances

Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-DesignersBoring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
 
Inspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To ActionInspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10Robin Yjord
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from OgilvyOgilvyOne Worldwide
 
10 Color Banner Design Inspiration
10 Color Banner Design Inspiration10 Color Banner Design Inspiration
10 Color Banner Design InspirationBannersnack
 
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?Martafy!
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative GeniusIMPACT Branding & Design LLC
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
 
Prototyping is an attitude
Prototyping is an attitudePrototyping is an attitude
Prototyping is an attitudeWith Company
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next PresentationSOAP Presentations
 
24 Design Tips from Real Designers
24 Design Tips from Real Designers24 Design Tips from Real Designers
24 Design Tips from Real DesignersEdahn Small
 
Slide Design for Non Designers
Slide Design for Non DesignersSlide Design for Non Designers
Slide Design for Non DesignersSketchBubble
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatVelocity Partners
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
 
Make Your Presentation Pop
Make Your Presentation PopMake Your Presentation Pop
Make Your Presentation PopArtisan Talent
 
How To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustHow To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustClose.io
 

Tendances (20)

Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-DesignersBoring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-Designers
 
Inspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To ActionInspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To Action
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from Ogilvy
 
10 Color Banner Design Inspiration
10 Color Banner Design Inspiration10 Color Banner Design Inspiration
10 Color Banner Design Inspiration
 
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
Visual Silence can help your PowerPoint slides
Visual Silence can help your PowerPoint slidesVisual Silence can help your PowerPoint slides
Visual Silence can help your PowerPoint slides
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx version
 
How to Use Photography for Great Presentations
How to Use Photography for Great PresentationsHow to Use Photography for Great Presentations
How to Use Photography for Great Presentations
 
Prototyping is an attitude
Prototyping is an attitudePrototyping is an attitude
Prototyping is an attitude
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation
 
24 Design Tips from Real Designers
24 Design Tips from Real Designers24 Design Tips from Real Designers
24 Design Tips from Real Designers
 
Slide Design for Non Designers
Slide Design for Non DesignersSlide Design for Non Designers
Slide Design for Non Designers
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
 
Make Your Presentation Pop
Make Your Presentation PopMake Your Presentation Pop
Make Your Presentation Pop
 
How To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustHow To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into Trust
 

En vedette

How to Build Your Professional Network
How to Build Your Professional NetworkHow to Build Your Professional Network
How to Build Your Professional NetworkJarkko Sjöman
 
How to build your professional network with LinkedIn? By: @AhmedBasyouney
How to build your professional network with LinkedIn?  By: @AhmedBasyouneyHow to build your professional network with LinkedIn?  By: @AhmedBasyouney
How to build your professional network with LinkedIn? By: @AhmedBasyouneyAhmed Basyouney
 
Smart networking for your career
Smart networking for your careerSmart networking for your career
Smart networking for your careerLuca Conti
 
Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore
 
Personal Branding 101 (Ched Dayot)
Personal Branding 101 (Ched Dayot)Personal Branding 101 (Ched Dayot)
Personal Branding 101 (Ched Dayot)Doctor Eamer
 
Presentazione dell'I.P.E.R. Formula™ del Personal Branding
Presentazione dell'I.P.E.R. Formula™ del Personal BrandingPresentazione dell'I.P.E.R. Formula™ del Personal Branding
Presentazione dell'I.P.E.R. Formula™ del Personal BrandingEnrico Bisetto
 
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessSocial Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
 
Personal branding: pensare, creare e gestire un brand personale
Personal branding: pensare, creare e gestire un brand personalePersonal branding: pensare, creare e gestire un brand personale
Personal branding: pensare, creare e gestire un brand personaleEnrico Bisetto
 
Personal Branding: utilizzo strategico del Web 2.0 per la promozione personale
Personal Branding: utilizzo strategico del Web 2.0 per la promozione personalePersonal Branding: utilizzo strategico del Web 2.0 per la promozione personale
Personal Branding: utilizzo strategico del Web 2.0 per la promozione personaleTommaso Sorchiotti
 
Coi Minions alla scoperta dell'I.P.E.R. Formula del Personal Branding
Coi Minions alla scoperta dell'I.P.E.R. Formula del Personal BrandingCoi Minions alla scoperta dell'I.P.E.R. Formula del Personal Branding
Coi Minions alla scoperta dell'I.P.E.R. Formula del Personal BrandingEnrico Bisetto
 
How to Build and Maintain Your Professional Network
How to Build and Maintain Your Professional NetworkHow to Build and Maintain Your Professional Network
How to Build and Maintain Your Professional NetworkAngel L. Ramos, MBA
 
Vincent gmc personal branding 2016 ppt
Vincent gmc personal branding 2016 pptVincent gmc personal branding 2016 ppt
Vincent gmc personal branding 2016 pptVasil Azarov
 
Tu sei il tuo brand: marketing personale e personal branding
Tu sei il tuo brand: marketing personale e personal brandingTu sei il tuo brand: marketing personale e personal branding
Tu sei il tuo brand: marketing personale e personal brandingStefano Principato
 
L'I.P.E.R. Formula del Personal Branding a SMAU Padova 2015
L'I.P.E.R. Formula del Personal Branding a SMAU Padova 2015L'I.P.E.R. Formula del Personal Branding a SMAU Padova 2015
L'I.P.E.R. Formula del Personal Branding a SMAU Padova 2015Enrico Bisetto
 
Personal Branding: la tua unicità è la chiave per il successo
Personal Branding: la tua unicità è la chiave per il successoPersonal Branding: la tua unicità è la chiave per il successo
Personal Branding: la tua unicità è la chiave per il successoEnrico Bisetto
 
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...Michael Brito | Zeno Group
 
Personal branding out
Personal branding outPersonal branding out
Personal branding outBryant Ldu
 

En vedette (20)

How to Build Your Professional Network
How to Build Your Professional NetworkHow to Build Your Professional Network
How to Build Your Professional Network
 
How to build your professional network with LinkedIn? By: @AhmedBasyouney
How to build your professional network with LinkedIn?  By: @AhmedBasyouneyHow to build your professional network with LinkedIn?  By: @AhmedBasyouney
How to build your professional network with LinkedIn? By: @AhmedBasyouney
 
Smart networking for your career
Smart networking for your careerSmart networking for your career
Smart networking for your career
 
Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Personal Branding 101 (Ched Dayot)
Personal Branding 101 (Ched Dayot)Personal Branding 101 (Ched Dayot)
Personal Branding 101 (Ched Dayot)
 
Presentazione dell'I.P.E.R. Formula™ del Personal Branding
Presentazione dell'I.P.E.R. Formula™ del Personal BrandingPresentazione dell'I.P.E.R. Formula™ del Personal Branding
Presentazione dell'I.P.E.R. Formula™ del Personal Branding
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessSocial Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
 
Personal branding: pensare, creare e gestire un brand personale
Personal branding: pensare, creare e gestire un brand personalePersonal branding: pensare, creare e gestire un brand personale
Personal branding: pensare, creare e gestire un brand personale
 
Personal Branding: utilizzo strategico del Web 2.0 per la promozione personale
Personal Branding: utilizzo strategico del Web 2.0 per la promozione personalePersonal Branding: utilizzo strategico del Web 2.0 per la promozione personale
Personal Branding: utilizzo strategico del Web 2.0 per la promozione personale
 
Coi Minions alla scoperta dell'I.P.E.R. Formula del Personal Branding
Coi Minions alla scoperta dell'I.P.E.R. Formula del Personal BrandingCoi Minions alla scoperta dell'I.P.E.R. Formula del Personal Branding
Coi Minions alla scoperta dell'I.P.E.R. Formula del Personal Branding
 
How to Build and Maintain Your Professional Network
How to Build and Maintain Your Professional NetworkHow to Build and Maintain Your Professional Network
How to Build and Maintain Your Professional Network
 
Vincent gmc personal branding 2016 ppt
Vincent gmc personal branding 2016 pptVincent gmc personal branding 2016 ppt
Vincent gmc personal branding 2016 ppt
 
Tu sei il tuo brand: marketing personale e personal branding
Tu sei il tuo brand: marketing personale e personal brandingTu sei il tuo brand: marketing personale e personal branding
Tu sei il tuo brand: marketing personale e personal branding
 
L'I.P.E.R. Formula del Personal Branding a SMAU Padova 2015
L'I.P.E.R. Formula del Personal Branding a SMAU Padova 2015L'I.P.E.R. Formula del Personal Branding a SMAU Padova 2015
L'I.P.E.R. Formula del Personal Branding a SMAU Padova 2015
 
Personal Branding: la tua unicità è la chiave per il successo
Personal Branding: la tua unicità è la chiave per il successoPersonal Branding: la tua unicità è la chiave per il successo
Personal Branding: la tua unicità è la chiave per il successo
 
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
 
Personal branding out
Personal branding outPersonal branding out
Personal branding out
 
Instrumentation Engineering
Instrumentation EngineeringInstrumentation Engineering
Instrumentation Engineering
 

Similaire à Why Social Business

Social selling, snabbguide
Social selling, snabbguideSocial selling, snabbguide
Social selling, snabbguideTobias Strandh
 
Social Media Presentation Notes
Social Media Presentation NotesSocial Media Presentation Notes
Social Media Presentation NotesGinger Clay
 
CIPD Signet - Marketing Professional Services using Social Media
CIPD Signet - Marketing Professional Services using Social MediaCIPD Signet - Marketing Professional Services using Social Media
CIPD Signet - Marketing Professional Services using Social MediaIan Pettigrew
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsLovette Jam Jacosalem
 
The Global Chief Marketing Officer
The Global Chief Marketing Officer The Global Chief Marketing Officer
The Global Chief Marketing Officer Alan See
 
Will Your Marketing Strategy Get You Where You Want to Go?
Will Your Marketing Strategy Get You Where You Want to Go?Will Your Marketing Strategy Get You Where You Want to Go?
Will Your Marketing Strategy Get You Where You Want to Go?Xpand Marketing
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsLovette Jam Jacosalem
 
Social Media for Small Businesses
Social Media for Small BusinessesSocial Media for Small Businesses
Social Media for Small BusinessesBase CRM
 
Will Your 2021 Marketing Strategy Get You Where You Want To Go?
Will Your 2021 Marketing Strategy Get You Where You Want To Go?Will Your 2021 Marketing Strategy Get You Where You Want To Go?
Will Your 2021 Marketing Strategy Get You Where You Want To Go?Xpand
 
Brand innovation & Social media
Brand innovation & Social media Brand innovation & Social media
Brand innovation & Social media cherylannsmith
 
Personal branding
Personal brandingPersonal branding
Personal brandingLucky
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social MediaPenji
 
Marketing Makeover For Nonprofits
Marketing Makeover For NonprofitsMarketing Makeover For Nonprofits
Marketing Makeover For NonprofitsAmanda Sutt
 
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling Experts
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsLinkedIN Guide to Social Selling Success - Tips from 33 Social Selling Experts
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsChris Heffer
 
Smmms experts full_speaker_notes
Smmms experts full_speaker_notesSmmms experts full_speaker_notes
Smmms experts full_speaker_notesEcolbySmith
 

Similaire à Why Social Business (20)

Social selling, snabbguide
Social selling, snabbguideSocial selling, snabbguide
Social selling, snabbguide
 
Social Media Presentation Notes
Social Media Presentation NotesSocial Media Presentation Notes
Social Media Presentation Notes
 
CIPD Signet - Marketing Professional Services using Social Media
CIPD Signet - Marketing Professional Services using Social MediaCIPD Signet - Marketing Professional Services using Social Media
CIPD Signet - Marketing Professional Services using Social Media
 
V3i3 sample
V3i3 sampleV3i3 sample
V3i3 sample
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofits
 
The Global Chief Marketing Officer
The Global Chief Marketing Officer The Global Chief Marketing Officer
The Global Chief Marketing Officer
 
Will Your Marketing Strategy Get You Where You Want to Go?
Will Your Marketing Strategy Get You Where You Want to Go?Will Your Marketing Strategy Get You Where You Want to Go?
Will Your Marketing Strategy Get You Where You Want to Go?
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
 
Social Media for Small Businesses
Social Media for Small BusinessesSocial Media for Small Businesses
Social Media for Small Businesses
 
Will Your 2021 Marketing Strategy Get You Where You Want To Go?
Will Your 2021 Marketing Strategy Get You Where You Want To Go?Will Your 2021 Marketing Strategy Get You Where You Want To Go?
Will Your 2021 Marketing Strategy Get You Where You Want To Go?
 
Brand innovation & Social media
Brand innovation & Social media Brand innovation & Social media
Brand innovation & Social media
 
Getting Linked on LinkedIn
Getting Linked on LinkedInGetting Linked on LinkedIn
Getting Linked on LinkedIn
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media
 
Marketing Makeover For Nonprofits
Marketing Makeover For NonprofitsMarketing Makeover For Nonprofits
Marketing Makeover For Nonprofits
 
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling Experts
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsLinkedIN Guide to Social Selling Success - Tips from 33 Social Selling Experts
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling Experts
 
Smmms experts full_speaker_notes
Smmms experts full_speaker_notesSmmms experts full_speaker_notes
Smmms experts full_speaker_notes
 
A brand called you
A brand called youA brand called you
A brand called you
 
Brand conversation 052714
Brand conversation 052714Brand conversation 052714
Brand conversation 052714
 
Secrets of the Marketing Pros
Secrets of the Marketing ProsSecrets of the Marketing Pros
Secrets of the Marketing Pros
 

Plus de Jarkko Sjöman

How To Become An Abstract Artist
How To Become An Abstract ArtistHow To Become An Abstract Artist
How To Become An Abstract ArtistJarkko Sjöman
 
Henkilöbrändäys @PreGameFI
Henkilöbrändäys @PreGameFIHenkilöbrändäys @PreGameFI
Henkilöbrändäys @PreGameFIJarkko Sjöman
 
30 Motivational Quotes For Job Seekers
30 Motivational Quotes For Job Seekers30 Motivational Quotes For Job Seekers
30 Motivational Quotes For Job SeekersJarkko Sjöman
 
How to find job using Twitter
How to find job using TwitterHow to find job using Twitter
How to find job using TwitterJarkko Sjöman
 
19 Sure Ways To Sabotage Your Job Search
19 Sure Ways To Sabotage Your Job Search19 Sure Ways To Sabotage Your Job Search
19 Sure Ways To Sabotage Your Job SearchJarkko Sjöman
 
14 tips to successful career
14 tips to successful career14 tips to successful career
14 tips to successful careerJarkko Sjöman
 

Plus de Jarkko Sjöman (11)

How To Become An Abstract Artist
How To Become An Abstract ArtistHow To Become An Abstract Artist
How To Become An Abstract Artist
 
Breaking branding
Breaking brandingBreaking branding
Breaking branding
 
Success & Courage
Success & CourageSuccess & Courage
Success & Courage
 
Henkilöbrändäys @PreGameFI
Henkilöbrändäys @PreGameFIHenkilöbrändäys @PreGameFI
Henkilöbrändäys @PreGameFI
 
30 Motivational Quotes For Job Seekers
30 Motivational Quotes For Job Seekers30 Motivational Quotes For Job Seekers
30 Motivational Quotes For Job Seekers
 
How to find job using Twitter
How to find job using TwitterHow to find job using Twitter
How to find job using Twitter
 
19 Sure Ways To Sabotage Your Job Search
19 Sure Ways To Sabotage Your Job Search19 Sure Ways To Sabotage Your Job Search
19 Sure Ways To Sabotage Your Job Search
 
14 tips to successful career
14 tips to successful career14 tips to successful career
14 tips to successful career
 
When CEO fails
When CEO failsWhen CEO fails
When CEO fails
 
Superman viral resume
Superman viral resumeSuperman viral resume
Superman viral resume
 
Viral marketing
Viral marketingViral marketing
Viral marketing
 

Dernier

Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdflebob12
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPanhandleOilandGas
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxKrutik Rakade
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 

Dernier (20)

Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdf
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 Final
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptx
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 

Why Social Business

  • 1. @j_sjoman 5 reasons 
 why your business should be social Why So Social?
  • 2. This is the end of 
 business as usual. Brian Solis Analyst of The Altimeter Group
  • 3. Selling to people who actually want to hear from you is more effective 
 than interrupting 
 strangers that don’t. Seth Godin Author & Entrepreneur
  • 4. why social business 
 1. Improved customer satisfaction 2. Happy customers give recommendations 3. Openness develops company culture 4. Customers sell service to each others 5. Genuinely customer-centric leadership

  • 6. The best marketing doesn't feel like marketing. Tom Fishburne Founder of Marketoon Studios
  • 7. Nobody cares about your products, except you. 
 Create interesting content! David Meerman Scott Author & Marketing Speaker
  • 8. These days, people want to learn before they buy, be educated instead of pitched. Brian Clark CEO of Copyblogger Media
  • 10. Work for someone who believes in you, 
 because when they believe in you, 
 they’ll invest in you. Marissa Mayer CEO of Yahoo
  • 11. Traditional marketing talks at people. Content marketing talks with them. Doug Kessler Co-founder of Velocity
  • 13. Content marketing 
 is a commitment, 
 not a campaign. Jon Buscall Head of JontusMedia
  • 14. Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. Erik Qualman Author of Socialnomics
  • 15. This is a learning process and sometimes you have to fall 
 in order to learn things. Christine Korda Social Media Strategist
  • 16. Jay Baer Author & Keynote speaker Social media allows 
 big companies to act 
 small again.
  • 17. Customers sell service 
 to each others Why Social Business 4.
  • 18. Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. Amber Naslund Author & Keynote Speaker
  • 19. A brand is no longer what 
 we tell to consumer it is.
 - It is what consumers tell each others it is. Scott Cook Founder of Intuit
  • 20. “If you build a great experience, customers tell each others about that. 
 Word of mouth is very powerful.” Jeff Bezos Founder & CEO, Amazon
  • 22. Activate your fans, 
 don’t just collect them like baseball cards. Jay Baer Author & Keynote speaker
  • 23. This is not an information age. It’s an age of networked intelligence. Don Tapscott Author of Wikinomicks
  • 24. Social media is about the people! Not about your business. Provide for the people and the people will provide for you. Matt Goulart Digital Marketing Executive
  • 25. Steve Jobs You’ve got to start with the customer experience and work back toward the technology 
 - not the other way around. Founder & CEO, Apple Inc.
  • 26. Why Social Business:
 
 1. Improved customer satisfaction 2. Happy customers give recommendations 3. Openness develops company culture 4. Customers sell service to each others 5. Genuinely customer-centric leadership
 Recap
  • 27. For any CEO that is sceptical at all:
 You have to create a social enterprise TODAY. Angela Ahrendts Senior Vice President of 
 Retail and Online Sales, Apple Inc.
  • 28. Join the movement.
 Let’s be Social! Are You Ready?
  • 29. @j_sjoman Jarkko Sjöman
 
 
 +358 45 3545 705
 
 jarkko.sjoman@dingle.fi @dingletweet