Test your ideas with little investment upfront, so you can spend the big money on a product that's working, you can view a video of the presentation here: http://leanca.mp/2012/01/prototyping-without-time-skill-or-money/

1. Prototyping
Without skills, time or money
@Sjors

2. Sjors Timmer
UX designer at SapientNitro
Organiser/founder of UXDO
Worked for startups such as Webjam and Zomoto
Started shirtlog.com (and sold it)
Started monbag.com (and waiting for ‘time’)

3. Why prototype?

4. Prototyping is the way to find what
doesn't work early and cheap, and spend
your time and money on solutions that do
work

5. success
Building without prototyping

6. success
Building with prototyping

7. success
Building with prototyping

8. “They'll take ten, and give themselves
room to design without restriction. Later
they whittle that number to three, spend
more months on those three and then
finally end up with one strong decision.”
Helen Walters on Apple’s design process
Helen Walters, Apple’s design process http://www.businessweek.com/the_thread/techbeat/archives/2008/03/
apples_design_p.html

10. Prototype

11. HTML 5 Logo sketches

12. MRVDV 676 buildings

13. Sketch

14. “My drawings have been described as
pre-intentionalist, meaning that they
were finished before the ideas for them
had occurred to me. I shall not argue the
point.”
James Thurber
Sketching the User Experience - Bill Buxton

15. “Quantity has a quality all its own”
Joseph Stalin
Wikipedia :)

16. Create five sketches, or else:
- We’re wasting our time
- We’re staying in the common response zone
- We’re not saturating the design space
The sketches must be unique, or else:
- You’re iterating the same basic idea
- You risk getting committed to one idea
- You’re still in the common response zone
Design studio: Idea Creation: http://www.slideshare.net/bunky34/design-studios-idea-creation
Adapted from: Jerome Ryckborst’s Five Sketches or Else Method (UPA 2008)

17. Detail is not important, your trying to
establish hierarchy

18. Design Studios: Idea Creation
Brian Sullivan
http://www.slideshare.net/bunky34/design-studios-idea-creation
The Back of a Napkin
Dan Roam
http://www.amazon.co.uk/Back-Napkin-Solving-Problems-
Pictures/dp/0462099474/

19. Paper prototyping

20. Sketching allows you to explore the
composition in space, paper prototyping
allows you to explore your idea in time

22. What do you need?
Paper,
Pens,
A bit of glue,
Some post-its,
Print-outs of UI-elements (+ scissors)

23. What do you need?
Paper,
Pens,
A bit of glue,
Some post-its,
Print-outs of UI-elements (+ scissors)
Other people

24. Start simple

25. Start testing

26. After a few tests you’ll recognise
common mistakes that you can
fix

27. Detail is not important, your trying to
establish flow

28. Paper Prototyping
Shawn Medero
http://www.alistapart.com/articles/paperprototyping/
Looking Back on 16 Years of
Paper Prototyping
Jared M. Spool
http://www.uie.com/articles/
looking_back_on_paper_prototyping/

29. Digital (lo-fi)
prototyping

30. Turn your sketches into digital
prototypes at connectasketch.com

31. Fancy wireframing yourself, try
gomockingbird.com

32. Test your prototype directly with users at
usertesting.com

33. Testing with 5 users finds 80% of the
usability problems – Jakob Nielsen
Why You Only Need to Test with 5 Users - Jakob Nielsen http://www.useit.com/alertbox/20000319.html

34. Cheaper, skip video use your friends and
try usabilla.com

35. Digital (Hi -fi)
prototyping

36. Now you’ve tested your layout,
interaction and flow, you can do one last
round of Hi-fi digital mock-up testing

37. Allows you to chunk up your design and
get it done for a fiver at fiverr.com

38. Or for only $490 more, turn your
wireframes/sketches into designed pages
99designs.com

39. Have your designed pages turned into
templates for Wordpress, Drupal, Joomla
etc. psd2html.com

40. Test your new prototype again with
UserTesting.com, usabilla and all your
friends

41. Start using data to understand your users
clicktale.com

42. Ask questions specific to certain pages
kissinsights.com

43. Metric driven design
Joshua Porter
http://www.slideshare.net/bokardo/metricsdriven-
design-4317168
15 startup tools to help you
designing your startup
Sjors Timmer (shameless plug :)
http://www.slideshare.net/sjors/15-startup-tools-to-help-you-
designing-your-startup

44. By now you should have a pretty well
worked out version of your hypotheses
Now it’s time to convince some designer/
technical co-founders and start working
on itteration 1

45. Thanks!
@Sjors
notura.com