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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Iqra University    Peshawar Campus Subject : Principles Of Marketing. MBA  Semester Fall-2010
T HE   MEANING OF “PRODUCT” ,[object Object]
8-3 Seller’s services Product quality Physical characteristics of goods Price Brand Design Packaging Product warranty Seller’s reputation Color
Product Classification ,[object Object],[object Object],Goods or Services which are bought by final consumer for consumption. Products which purchased for further processing to produce other products
What is new Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons for new product developing ,[object Object],[object Object],[object Object],[object Object]
Continue…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Methods used for developing new product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Process of new product development ,[object Object],[object Object]
Product development process seven steps
Stage#1   Idea Generation ,[object Object],[object Object]
Continue… ,[object Object],[object Object],Internal sources : R&D Cell Employees feed backs ,[object Object],[object Object],[object Object],[object Object]
Stage#2   Idea Screening ,[object Object],[object Object],[object Object],[object Object]
Continue… ,[object Object],[object Object],[object Object],[object Object]
Stage#3   Product Concept Development ,[object Object],[object Object]
Stage#4   Mrkg Strategy Development ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stage#5  Business Analysis ,[object Object],[object Object]
Stage#6  Product Development ,[object Object],[object Object]
Stage#7   Commercialization ,[object Object],[object Object]
Product life Cycle ( PLC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
PLC 1 st  Stage  Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continue… ,[object Object],[object Object],[object Object]
PLC 2 nd  Stage  Growth ,[object Object]
Continue… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLC 3rd nd  Stage  Maturity ,[object Object],[object Object],[object Object]
Continue… ,[object Object],[object Object]
PLC 4 th   Stage  Decline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continue… ,[object Object],[object Object],[object Object]
Reference for Data Collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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