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Corporate Social Responsibility

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Corporate Social Responsibility
What is Corporate Social Responsibility?
What is CSR?
Also known as: Corporate Citizenship Corporate Responsibility Responsible Business Sustainable Responsible Business Corporate Social Performance
Definition ,[object Object],[object Object]
Corporate Citizenship ,[object Object],[object Object],[object Object],[object Object]
Why CSR? ,[object Object],[object Object],[object Object],[object Object]
Corporate Social Responsibility… adds value
Business Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why not CSR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perspectives on Social Responsibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 Faces of Social Responsibility Legal/Responsible Illegal/Irresponsible
Caroll’s CSR definition
4 Components of CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Carroll’s Four Part Definition Responsibility Societal Expectation Examples Economic Required Be profitable. Maximize sales, minimize costs, etc. Legal Required Obey laws and regulations. Ethical Expected Do what is right, fair and just. Discretionary (Philanthropic) Desired/ Expected Be a good corporate citizen.
Economic Responsibilities - Be profitable Legal Responsibilities - Obey the law Ethical Responsibilities - Be ethical Philanthropic Responsibilities – Be a good citizen Reporting Format Caroll’s CSR Pyramid
CSR & Business Organizations
Most common ways of demonstrating CSR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Responsibility Strategies ,[object Object],[object Object],Do Nothing Do Much Reaction Defense Accommodation Proaction
[object Object],[object Object],[object Object],[object Object],Social Responsibility Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],Social Responsibility Strategies
Communicating CSR ,[object Object],[object Object],[object Object]
Example: Organizational Focus
Example: Employee Focus
Reporting CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reporting Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Criticism / Social Response Cycle Factors in the Societal Environment Criticism of Business Increased concern for the Social Environment A Changed Social Contract Business Assumption of Corporate Social Responsibility Social Responsiveness, Social Performance, Corporate Citizenship A More Satisfied Society Fewer Factors Leading to Business Criticism Increased Expectations Leading to More Criticism
Social—and Financial—Performance Good Corporate Social Performance Perspective 1: CSP Drives the Relationship Good Corporate Financial Performance Good Corporate Reputation Good Corporate Financial Performance Perspective 2: CFP Drives the Relationship Good Corporate Social Performance Good Corporate Reputation Good Corporate Social Performance Perspective 3: Interactive Relationship Among CSP, CFP, and CR Good Corporate Financial Performance Good Corporate Reputation
Ten Commandments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ten Commandments ,[object Object],[object Object],[object Object],[object Object],[object Object]
KLM’s CSR
Cadbury’s & Society ,[object Object],[object Object],[object Object]
[object Object],[object Object],Commitment to the Environment ,[object Object]
[object Object],[object Object],Commitment to the Environment
[object Object],[object Object],[object Object],[object Object],[object Object],Growing Community Value
[object Object],[object Object],[object Object],Commitment to the Environment
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Commitment to the Environment
McDonald’s CSR
“ We do everything we can to operate in a manner that is sustainable: economically, socially, and environmentally - in the best interest of long-term success for our enterprise.” Novartis’s CSR
[object Object],[object Object],[object Object],[object Object],[object Object],Tuberculosis And Malaria
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Arogya Parivar Program
[object Object],[object Object],[object Object],[object Object],[object Object],Community Partnership Day
[object Object],[object Object],[object Object],[object Object],[object Object],Other Events
CSR in the 21 st Century ,[object Object],[object Object],[object Object],[object Object]
 

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Corporate Social Responsibility

  • 2. What is Corporate Social Responsibility?
  • 4. Also known as: Corporate Citizenship Corporate Responsibility Responsible Business Sustainable Responsible Business Corporate Social Performance
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  • 13. 4 Faces of Social Responsibility Legal/Responsible Illegal/Irresponsible
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  • 16. Carroll’s Four Part Definition Responsibility Societal Expectation Examples Economic Required Be profitable. Maximize sales, minimize costs, etc. Legal Required Obey laws and regulations. Ethical Expected Do what is right, fair and just. Discretionary (Philanthropic) Desired/ Expected Be a good corporate citizen.
  • 17. Economic Responsibilities - Be profitable Legal Responsibilities - Obey the law Ethical Responsibilities - Be ethical Philanthropic Responsibilities – Be a good citizen Reporting Format Caroll’s CSR Pyramid
  • 18. CSR & Business Organizations
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  • 28. Business Criticism / Social Response Cycle Factors in the Societal Environment Criticism of Business Increased concern for the Social Environment A Changed Social Contract Business Assumption of Corporate Social Responsibility Social Responsiveness, Social Performance, Corporate Citizenship A More Satisfied Society Fewer Factors Leading to Business Criticism Increased Expectations Leading to More Criticism
  • 29. Social—and Financial—Performance Good Corporate Social Performance Perspective 1: CSP Drives the Relationship Good Corporate Financial Performance Good Corporate Reputation Good Corporate Financial Performance Perspective 2: CFP Drives the Relationship Good Corporate Social Performance Good Corporate Reputation Good Corporate Social Performance Perspective 3: Interactive Relationship Among CSP, CFP, and CR Good Corporate Financial Performance Good Corporate Reputation
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  • 40. “ We do everything we can to operate in a manner that is sustainable: economically, socially, and environmentally - in the best interest of long-term success for our enterprise.” Novartis’s CSR
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