For the best in "native advertising", look offline. Mono

1. For a
masterclass in
native
advertising,
looking offline

2. Sponsored
readable
booklets

3. Pullouts,
interestingly
done with
illustrations

4. Stars up
front,
integrated
with
brands

5. Product
placement
at its best

6. Interestingness
matters.
Sponsored by
Capco.

7. Lists and
listings, done
well, work

8. Mixing native
edit with native
ads

9. Everything's co-
branded, brand
alignment is
important

10. Bring in the
stars, the
personalities

11. Economic
development
brands, always
game for close
alignment with
media

12. City/nation
branding with
city
surveys/lists,
perfect for
integration

13. Again, the co-
branding that
catches the eye

14. Bite-sized
chunks,
readable and
scannable

15. Bite-sized
chunks,
readable and
scannable

16. Bite-sized
chunks,
readable and
scannable

17. Cities & arts, go
together v well,
this one for
Madrid

18. Integrating
Monocle brand
into store ads

19. Grid-based
layout &
imagery works,
goes with
Monocle brand