Experiment Driven Design Process
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This document outlines an introduction to experiment driven design. It discusses key concepts like feasibility, desirability and viability testing. It presents various techniques used in experiment driven design like design sprints, lean UX and dual track sprints. The document walks through the process of opportunity finding, understanding users, ideating solutions, developing prototypes, testing hypotheses and continuously learning. It emphasizes that experiment driven design is not linear and can be applied at any scale or product level.
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Experiment Driven Design Process
- 1. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Welcome! Please make tables of 4–6 people
- 2. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Experiment Driven Design
- 3. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Lew Cirne, CEO New Relic Life’s too short for bad software. IMAGE BY JAKUB MOSUR “
- 4. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 5. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Output vs Outcomes
- 6. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Delivery vs Discovery
- 7. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Feasibility DesirabilityViability
- 8. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Feasibility DesirabilityViability (Engineering) (Design)(Business)
- 9. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Feasibility Desirability Viability (Engineering) (Design) (Business) Lean Startup Design Thinking Agile Delivery
- 10. What have we tried? EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 11. Dual-Track / Staggered Sprints EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY JEFF PATTON, @JEFFPATTON
- 12. Design Sprints EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY ALIN MATEESCU, @ALINMAT5
- 13. Lean UX EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY JEFF GOTHELF, @JBOOGIE
- 14. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH LET’S TALK ABOUT IT: What are your challenges with continuous discovery and design?
- 15. Experiment Driven Design EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 16. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND
- 17. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH VetVet™
- 18. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 3 MINUTES Discuss what it would take to fully implement this feature.
- 19. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 1 MINUTE What will it cost? ICONS BY ABDERRAOUF OMARA FROM THE NOUN PROJECT 1 2 3 4 5
- 20. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 1 MINUTE How much are you willing to bet that this will succeed? 1 2 3 4 5
- 21. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 1 MINUTE Compare the level of effort to what you’re willing to bet.
- 22. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
- 23. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY HIAS WRBA, @SCREAMINHIAS
- 24. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH UNDERSTAND Discuss what you know about the story and what you wish you knew.
- 25. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
- 26. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH OPPORTUNITY UNDERSTAND
- 27. How do we get that info? Contextual inquiry User interviews Diary studies Card sorting Focus groups Analytics A/B testing Eye tracking Secondary research Surveys EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 28. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 29. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Rich Picture (Context) User Persona (People) Process Map (Activities)
- 30. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH OPPORTUNITY How might you reframe the story as a user problem or business opportunity?
- 31. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
- 32. OPPORTUNITY RSTAND ____________________ needs a way to ____________________ because/but ___________________. «Persona» «Goal» «Insight» PROBLEM STATEMENT EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 33. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE FROM IMPACTMAPPING.ORG
- 34. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 35. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IDEATE (DIVERGE) Brainstorm some possible ways to solve the problem or achieve the goal.
- 36. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
- 37. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH ESIS IDEATE
- 38. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Creative Play
- 39. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 40. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 41. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Crazy-eights
- 42. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 43. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IDEATE (CONVERGE) Decide on the best one.
- 44. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS Articulate what you will build and how you will know whether it was successful.
- 45. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
- 46. HYPOTHESIS IDEATE MAKE We believe that _________________ needs ______________________. We accept this as true if ______________________. «Persona» «Proposed Solution» «Evaluation Criteria» HYPOTHESIS STATEMENT EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 47. Different types of MVPs EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH • Pitch MVP • Concierge MVP • Design Prototype
- 48. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 49. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 50. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 51. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH MAKE Do or make something!
- 52. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE @SKOTCARRUTH
- 53. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH PRINCIPLE Simplicity—the art of maximizing the amount of work not done—is essential.
- 54. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Run the test by going out and finding your customer. TEST
- 55. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
- 56. OPPORTUNITYTEST UNDERSTAND We believe that _________________ needs ______________________. We accept this as true if ______________________. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS STATEMENT «Persona» «Proposed Solution» «Evaluation Criteria»
- 57. HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 58. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Some things to consider…
- 59. It’s not a linear process; you can start anywhere. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH ONE
- 60. There are infinite experiments. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH TWO
- 61. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Opportunities
- 62. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Opportunities Experiments
- 63. Experiments come in vastly different shapes and sizes. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH THREE
- 64. You can apply EDD at any scale EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH • Microinteraction • Feature • Epic • Product • Organization or business model
- 65. You’re already doing it, whether you know it or not. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH FOUR
- 66. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH What is a sprint?
- 67. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 68. HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 69. HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
- 70. Charlie Skinner (Aaron Sorkin) In the old days, we did the news well. You know how? We just decided to. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH “
- 71. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Thank You! Email me: skot@philosophie.is Tweet at me: @skotcarruth