Design Thinking is gaining traction amongst business people, but unfortunately design doesn't happen by thinking about it. You have to roll up your sleeves and make things. In this workshop for UCLA Anderson, I show MBAs tactical design activities that they can put to work now.
2. TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
• CEO, Philosophie Group
• Web since 1996
• Over 200 web/mobile products
• GA UXDi Global Curriculum
• UCLA alumnus
9. DESIGN DOING > DESIGN THINKING TWEET @SKOTCARRUTH
STEP 1
I am not the user.
10. –Stephen P. Anderson
It’s all about People, their
Activities, and the Context of
those activities.
TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
11. How do we get that info?
TWEET @SKOTCARRUTH
Contextual inquiry
User interviews
Diary studies
Card sorting
Focus groups
Analytics
A/B testing
Eye tracking
Secondary research
Surveys
DESIGN DOING > DESIGN THINKING
22. TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
I believe that _______________________
needs ______________________________.
I will know this is true if
_____________________________________.
Solution Hypothesis
«Persona»
«Proposed Solution»
«Evaluation Criteria»
23. DESIGN DOING > DESIGN THINKING TWEET @SKOTCARRUTH
STEP 5
Stop talking and make
something already.
24. What is an “MVP”?
TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
QUESTION:
25. TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
ANSWER:
The smallest thing you can
create to learn what you
need to to move forward.
26. Different types of MVPs
TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
• Pitch MVP
• Concierge MVP
• Design Prototype
31. Many different types of tests
TWEET @SKOTCARRUTH
Concept Validation
Focuses on behavior. Does it
solve the problem we set
out to? Is this actually
valuable to people?
Perception
Focuses on attitude and
comprehension. How do
people feel about the
solution?
Usability
Focuses on usage. Can users
complete tasks effectively
and efficiently?
DESIGN DOING > DESIGN THINKING
47. TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
I believe that _______________________
needs ______________________________.
I will know this is true if
_____________________________________.
Solution Hypothesis
«Persona»
«Proposed Solution»
«Evaluation Criteria»
48. DESIGN DOING > DESIGN THINKING TWEET @SKOTCARRUTH
STEP 5
Stop talking and make
something already.
49. Turn your best idea into
something that you can test
TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
10 minutes
50. Share your solution and get
feedback from your user
TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
5 minutes × 2
54. Some bonus tactics
TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
• Beginner’s mindset
• Listen to users; ask them to design with you
• Diverge, then converge
• Timebox
• Think and share visually