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Håkon Skramstad &lt;INTERACTION DESIGNER&gt;<br />IMAGES ENHANCE THE PRODUCT PRESENTATION<br />
A few background slides<br />
To what extent do customers prefer online / offline shopping?<br />According to Forrester, 2007 online retail sales in the...
The internet’s influence far exceeds selling items online<br />Source: Internettsominnovativsalgskanal, Peder Inge Furseth...
Customers&apos; first impressions are usually derived from the visual appeal of the products; therefore, the quality of st...
Size does matter<br />
A fewquestions to consider<br />Howdetailed must theproduct be displayed?<br />In whatcontextshouldtheproductappear?<br />...
Howdetailed must theproduct be displayed?<br />
It’s mostly about the product<br />
Steer attention towards attributes<br />
details<br />
Intuitive and effective zoom function<br />
Two-sided products<br />
In whatcontextshouldtheproductappear?<br />
inspiration<br />
The context of use<br />
Show products in a natural environment<br />
Composition – show everything with images<br />
It’s not just about the product<br />
Images of chocolate?<br />
Product images should tell a story<br />
scale<br />
Howreal must theproductexperience be simulated?<br />
The Fitting room metaphor<br />
Virtual mannequin<br />
The smell of the rubber sole<br />
Whichdegreeofconsistencyis required?<br />
Prada online vs. Prada offline<br />
Enough talk – show me<br />
Product dimensions<br />
To whatextentshouldtheuser be allowed to exploretheproduct?<br />
Visualizing product properties<br />
Cover flow<br />
Detail level 1<br />
Detail level 2<br />
Detail level 3<br />
&lt;&lt;REVISITED: Questions to consider<br />Howdetailed must theproduct be displayed?<br />In whatcontextshouldtheproduc...
Summary<br />Focusing on images in a sales oriented solution is a necessity<br />The product image depends on the type of ...
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Using images for product presentation in e-commerce Slide 1 Using images for product presentation in e-commerce Slide 2 Using images for product presentation in e-commerce Slide 3 Using images for product presentation in e-commerce Slide 4 Using images for product presentation in e-commerce Slide 5 Using images for product presentation in e-commerce Slide 6 Using images for product presentation in e-commerce Slide 7 Using images for product presentation in e-commerce Slide 8 Using images for product presentation in e-commerce Slide 9 Using images for product presentation in e-commerce Slide 10 Using images for product presentation in e-commerce Slide 11 Using images for product presentation in e-commerce Slide 12 Using images for product presentation in e-commerce Slide 13 Using images for product presentation in e-commerce Slide 14 Using images for product presentation in e-commerce Slide 15 Using images for product presentation in e-commerce Slide 16 Using images for product presentation in e-commerce Slide 17 Using images for product presentation in e-commerce Slide 18 Using images for product presentation in e-commerce Slide 19 Using images for product presentation in e-commerce Slide 20 Using images for product presentation in e-commerce Slide 21 Using images for product presentation in e-commerce Slide 22 Using images for product presentation in e-commerce Slide 23 Using images for product presentation in e-commerce Slide 24 Using images for product presentation in e-commerce Slide 25 Using images for product presentation in e-commerce Slide 26 Using images for product presentation in e-commerce Slide 27 Using images for product presentation in e-commerce Slide 28 Using images for product presentation in e-commerce Slide 29 Using images for product presentation in e-commerce Slide 30 Using images for product presentation in e-commerce Slide 31 Using images for product presentation in e-commerce Slide 32 Using images for product presentation in e-commerce Slide 33 Using images for product presentation in e-commerce Slide 34 Using images for product presentation in e-commerce Slide 35 Using images for product presentation in e-commerce Slide 36 Using images for product presentation in e-commerce Slide 37 Using images for product presentation in e-commerce Slide 38 Using images for product presentation in e-commerce Slide 39 Using images for product presentation in e-commerce Slide 40 Using images for product presentation in e-commerce Slide 41 Using images for product presentation in e-commerce Slide 42 Using images for product presentation in e-commerce Slide 43 Using images for product presentation in e-commerce Slide 44 Using images for product presentation in e-commerce Slide 45 Using images for product presentation in e-commerce Slide 46 Using images for product presentation in e-commerce Slide 47 Using images for product presentation in e-commerce Slide 48 Using images for product presentation in e-commerce Slide 49 Using images for product presentation in e-commerce Slide 50 Using images for product presentation in e-commerce Slide 51 Using images for product presentation in e-commerce Slide 52 Using images for product presentation in e-commerce Slide 53 Using images for product presentation in e-commerce Slide 54
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Using images for product presentation in e-commerce

A presentation from February 2008 about the use of product images to enhance sales in e-commerce.

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Using images for product presentation in e-commerce

  1. 1. Håkon Skramstad &lt;INTERACTION DESIGNER&gt;<br />IMAGES ENHANCE THE PRODUCT PRESENTATION<br />
  2. 2. A few background slides<br />
  3. 3. To what extent do customers prefer online / offline shopping?<br />According to Forrester, 2007 online retail sales in the US reached $175 billion, a 21% increase over 2006.<br />As obstacles to online retail sales growth, Forrester pointed to some advantages of brick-and-mortar shopping, like its social aspect, and the ability to see, touch and try items. <br />Source: http://www.forrester.com/Research/Document/Excerpt/0,7211,41592,00.htmlSource: Internettsominnovativsalgskanal, Peder Inge Furseth, BI 2006<br />Scale What is best? What is best?<br />Se, touch, use<br />Personal service<br />Likes to shop<br />Easy to exchange items<br />Quick delivery<br />Best price<br />Widest range<br />Quick shopping<br />
  4. 4. The internet’s influence far exceeds selling items online<br />Source: Internettsominnovativsalgskanal, Peder Inge Furseth, BI 2006<br />Online sales Offline sales Net influenced sales<br />
  5. 5. Customers&apos; first impressions are usually derived from the visual appeal of the products; therefore, the quality of still or animated images will significantly affect customers&apos; attitudes toward products and thus their intentions to buy<br />Kilde: Multimedia-based interactive advising technology for online consumer decision support – Communications of the ACM<br />
  6. 6. Size does matter<br />
  7. 7. A fewquestions to consider<br />Howdetailed must theproduct be displayed?<br />In whatcontextshouldtheproductappear?<br />Howreal must theproductexperience be simulated?<br />Whichdegreeofconsistencyis required?<br />To whatextentshouldtheuser be allowed to exploretheproduct?<br />
  8. 8. Howdetailed must theproduct be displayed?<br />
  9. 9. It’s mostly about the product<br />
  10. 10. Steer attention towards attributes<br />
  11. 11. details<br />
  12. 12. Intuitive and effective zoom function<br />
  13. 13. Two-sided products<br />
  14. 14. In whatcontextshouldtheproductappear?<br />
  15. 15. inspiration<br />
  16. 16. The context of use<br />
  17. 17. Show products in a natural environment<br />
  18. 18. Composition – show everything with images<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. It’s not just about the product<br />
  23. 23. Images of chocolate?<br />
  24. 24. Product images should tell a story<br />
  25. 25. scale<br />
  26. 26. Howreal must theproductexperience be simulated?<br />
  27. 27. The Fitting room metaphor<br />
  28. 28. Virtual mannequin<br />
  29. 29. The smell of the rubber sole<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. Whichdegreeofconsistencyis required?<br />
  37. 37. Prada online vs. Prada offline<br />
  38. 38. Enough talk – show me<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42. Product dimensions<br />
  43. 43. To whatextentshouldtheuser be allowed to exploretheproduct?<br />
  44. 44. Visualizing product properties<br />
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49. Cover flow<br />
  50. 50. Detail level 1<br />
  51. 51. Detail level 2<br />
  52. 52. Detail level 3<br />
  53. 53. &lt;&lt;REVISITED: Questions to consider<br />Howdetailed must theproduct be displayed?<br />In whatcontextshouldtheproductappear?<br />Howreal must theproductexperience be simulated?<br />Whichdegreeofconsistencyis required?<br />To whatextentshouldtheuser be allowed to exploretheproduct?<br />
  54. 54. Summary<br />Focusing on images in a sales oriented solution is a necessity<br />The product image depends on the type of product<br />It’s about emphasizing the advantages and down-playing the disadvantages of sales and product presentation in the internet channel.<br />At the end of the day it’s about standing out and competing on other things than just price alone,<br />
  • BudiPAmir

    Aug. 17, 2017
  • simonvaughan

    Jul. 23, 2012
  • emilianoelias

    Jul. 6, 2012
  • pbews

    Nov. 12, 2010
  • robertmitchell

    May. 8, 2010
  • imktd8

    Jan. 12, 2010

A presentation from February 2008 about the use of product images to enhance sales in e-commerce.

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