Outsource Everything

•

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Yan Pritzker

Outsource everything but your core competency to build lean software quicker.

Technology

Outsource Everything
Yan Pritzker @skwp
CTO, reverb.com

What does it take
to build a
marketplace?

Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide
Image Storage / Resizing
Fraud Detection
Payment Processing
Analytics
Mailing Lists
Discussion Boards

Curation
Negotiations
Auctions
Inventory
Listings
Watch Lists
Checkout
Price Guide

No CPU or developer 
time spent resizing images
CDN makes it fast
Scale to any size or format

Place Order
Fraud Queue
ApprovedHuman
Intervention

Powerful fraud detection engine
Leverage data from other marketplaces
$0.01 per transaction. Seriously.
Discover interconnected fraud rings.

Behavioral Emails
Everyone does  
customer service
Behavioral Analytics
Validate assumptions

HTTP / JSON
Look for simple APIs  
that can be mimicked

Backup
Look for portable data
and built-in backups

Build layers of abstraction
Analytics Queue

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Outsource Everything

1. Outsource Everything Yan Pritzker @skwp CTO, reverb.com

4. What does it take to build a marketplace?

5. Listings

6. Image Processing

7. Negotiations

8. Checkout

9. Search

10. Auctions

11. Curation

12. Analytics & Segmentation

13. Watch Lists

14. Seller Workﬂows

15. Fraud Detection

16. Inventory

17. Price Guide

18.   Mailing Lists

19. How many   developers did it take?

20. 2

21. 2.5

22. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards

23. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide

24. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards

25. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide

26. Outsource Everything

27. Except Core Competency

28.

29.

30. No CPU or developer  time spent resizing images CDN makes it fast Scale to any size or format

31. Place Order Fraud Queue ApprovedHuman Intervention

32. Powerful fraud detection engine Leverage data from other marketplaces $0.01 per transaction. Seriously. Discover interconnected fraud rings.

33. Events Analytics Queue

34. Behavioral Emails Everyone does   customer service Behavioral Analytics Validate assumptions

35. Vendor Lock-In?