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Great
are
Presentations
likeAds
Great
are likeAds
Presentations
in 3Rs
There
are
A gnisitrevd
These can be
Applied to
Presenta stion
too.
Grab Their Attention
REACTION
1
AdsareBrief
Just enough to cover
what’s important.
Muchlike
how Preso Slides should be
TheCreativeBrief:
But they still
Intrigue
&Interest.
Ads are glance media.
Applies to Slides too.
Keep it simple.
Seconds
3
AVisualshould convey
themessagein:
Inject
Dramato capture attention
It should also:
That’s where
come in
Images&Type
a
Type
Image
Ad/Slide
Impact
RELEVANT
Knowing the Audience
2
Advertsusually target a specific group
& their needs.
Yum!
Hook
To find your
First, understandthefish.
Yuck!
Choose your
OneKey
Message
to bring across
BuildEmotional
Connection
through humanstories
- Nielsen Research
Nothing helps consumers
feel connected to an ad
like a Good Laugh
& tugging at the
Heart Strings
or presentation
RESPONSE
Make Things Happen
3
Influencetheirbehavior
Aim to
Changetheirattitudes
Think
What do you
want them to:
Think Act
What do you
want them to:
Think
What do you
want them to:
Act Feel
React
Relate
Respond
Cover Slide
Content
Call to Action
Adverts Presos
React
Relate
Respond
Cover Slide
Content
Call to Action
Adverts Presos
Don’t forget this!
That’s It!Thanks for Viewing!
Some symbols from the Noun Project
Inspirations:
Here’s Some Credits
Ethos3
Emiland De Cubber
Nancy Duarte
Finding Nemo
Burger King
Click the Fish
To Download Deck
Click me!
Sizzle up your next preso
Like this pair of nice briefs
Let us help you
Different name. Same awesome team.
We’re now HighSpark.
Visit New Site

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