The document outlines the eight distinctions of a world-class presenter: 1) Get to the point quickly without dramatic distractions. 2) Avoid rambling and keep content concise using less words. 3) Present to persuade by causing changes in mindset, feelings, and behaviors of the audience. 4) Connect with the audience before influencing them by establishing common ground. 5) Sell the "why" of the message before the "what" and "how". 6) Use stories and vivid language to paint pictures in the minds of the audience. 7) Treat the audience as king by helping solve their problems and leaving them better than before. 8) Be authentic rather than polished.

1. Presenter
Manifesto
the
EIGHT DISTINCTIONS OF A WORLD CLASS PRESENTER

2. GET TO THE
P INT
1st distinction:
®

3. DRAMATIC
DISTRACTIONS
Your audiences
live in a world of:

4. WHETHER IT’S Technology

5. "Wonder what I should
eat for dinner?"
zzzzzzz..
"”The speaker looks
a lot like my ex”
"$300 + $47
+ $109..."
“Did I send that
report to Dexter?”
YES! CANDY CRUSH
OR THEIR Own Thoughts

6. CUT THE
FLUFF

7. get to the CORE of your
message FAST!
“FLUFF”

8. BEFORE
Schemas affect what we notice, how we interpret things and how
we make decisions and act. They act like filters, accentuating and
downplaying various elements. We use them to classify things, such
as when we ‘pigeon-hole’ people. They also help us forecast,
predicting what will happen. We even remember and recall things
via schemas, using them to ‘encode’ memories. In short, a schema is a
mental structure we use to organize and simplify our knowledge of
the world around us. We have schemas about ourselves, other people,
mechanical devices, food, and in fact almost everything.

9. Schemas affect what we notice, how we interpret things and how
we make decisions and act. They act like filters, accentuating and
downplaying various elements. We use them to classify things, such
as when we ‘pigeon-hole’ people. They also help us forecast,
predicting what will happen. We even remember and recall things
via schemas, using them to ‘encode’ memories. In short, a schema is a
mental structure we use to organize and simplify our knowledge of
the world around us. We have schemas about ourselves, other people,
mechanical devices, food, and in fact almost everything.
Schemas affect what we notice, how we interpret things and how
we make decisions and act. They act like filters, accentuating and
downplaying various elements. We use them to classify things, such
as when we ‘pigeon-hole’ people. They also help us forecast,
predicting what will happen. We even remember and recall things
via schemas, using them to ‘encode’ memories. In short, a schema is a
mental structure we use to organize and simplify our knowledge of
the world around us. We have schemas about ourselves, other people,
mechanical devices, food, and in fact almost everything.
AFTER
The Point

10. LESS IS
MORE
2nd distinction:

11. WHEN THE
Speaker
RAMBLES
“ Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters,
accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people.
They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them
to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world
around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything.”

12. “
THE Listener SUFFERS
EVERYTHING
AFTER FIRST SENTENCE:
“ BLAH BLAH BLAH BLAH, BLAH
BLAH BLAH, BLAH , BLAH BLAH
BLAH, BLAH, BLAH BLAH ”

13. HOW MUCH
it’s not about
information you can give

14. it’s about
HOW MUCH
they can
Receive & Remember

15. If you cannot explain
something simply, it
means that you do not
understand it well enough.
“By the way...
Just Saying.

16. PRESENT TO
PERSUADE
3rd distinction:

17. The purpose of your presentation is to:
in Mindset
in Feelings
in Behaviour
Cause a Change

18. to
“This is too hard” “I can DO IT!”
Demoralized Inspired
Make 5 calls/day Make 20 calls/day
to
MINDSET
FEELINGS
BEHAVIOUR
to

19. Words, Slides & Props
ARE MERELY TOOLS TO HELP YOU.
(achieve these changes)

20. CONNECT BEFORE
YOU INFLUENCE
4th distinction:

21. buy
firstPeople
People
UNIVERSAL PRINCIPLE:

22. BEFORE THE AUDIENCE BUYS YOUR:
idea product service

23. They have to FIRST
BUY YOU

24. HOW TO GET YOUR AUDIENCE TO BUY YOU:
Speak their lingo
Establish common ground
Share personal anecdotes

25. SELL THE
WHY FIRST
5th distinction:

26. CONTEXTis more important than
CONTENT

27. So before you address the
What & How
start by addressing the
Why?

28. Why should I care?
Why does your message matter?
Why is this important?
AUDIENCE’S INTERNAL CONVERSATIONS

29. SHOW THEM WHAT
YOU’RE SAYING
6th distinction:

30. WORDS HAVE THE POWER TO:
Motivate Change
Inspire Results
&

31. But only if your words
Paint Pictures
in their minds

32. The Ideal Situation
Mind
They ‘see’ it
Heart
They ‘feel’ it
Action
They do it.

33. Most see NOTHING or maybe a dove?
'Financial Freedom' won't help you
paint pictures in their minds.
Say “Financial Freedom”
What do you see?
Let's try again

34. Financial Freedom is:
Travelling anywhere , anytime
without a care of cost
Dining at the best restaurants
without looking at the price tag

35. FACTS TELL BUT
STORIES SELL
7th distinction:

36. HOLLYWOOD
taught us that
STORIES ARE
POWERFUL

37. Powerful enough
for us to be willing
to part with our
hard earned money
& stay put for at
least 90 mins!

38. But, Why?

39. Are Easy to
Relate
Are Highly
Memorable
Invoke
Emotion & Action
Because Stories..

40. they give to
movies.
same
attention
If you want
your audience to
give you the
you got to:
Start telling
Stories

41. YOUR AUDIENCE
IS KING
8th distinction:

42. I’’M KING OF THE WORLD!
*EVIL LAUGHTER*
MUAHAHAHAHAHAHAHAHAHAH
AHAHAAHAHAHAHAHHAHAHAH
AHAHAHAHAHAHAHAAHAHAH
HAHAHAHAHAH

43. Um sorry.. as a Presenter
you are NOT the Superstar
?!

44. Your Audience is KING.
YEAH!

45. Help solve their most pressing problems
Share relevant insights
Leave them better than before

46. onus distinction:
BE AUTHENTIC
B

47. Your audience
doesn’t need you
to be
Polished
They prefer you
to be
Sincere
( “do the right thing” man.)

48. How audiences define Sincerity
1. You walk the talk.
2.
3. You have their interests at heart.
You say what you mean & mean what you say

49. People don't care
How much you KNOW
How much you
CARE.
until you first show them

50. Let’s Recap

51. Content Design
ERIC FENG SLIDECOMET
eric@ericfeng.com
@ericfeng
info@slidecomet.com
@slidecomet

52. Different name. Same awesome team.
We’re now HighSpark.
Visit New Site

53. Thank You.
Icons & Fonts
Brain by Linda Nakanishi
Clayton by Kyle Wayne Benson
Lavanderia by Lost Type
Sources of Inspiration
Emiland De Cubber
Simon Sinek
Russell Peters
Ethos3
Image Credits
The Stock Exchange
Avatar

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