Many nonprofits invest in their logos and messaging, and strive to communicate their organization's brand consistently, with varying degrees of success. In this session, we used examples and case studies to examine how copywriting, design, structure, color, and more work together to communicate an organization's personality, positioning, and identity. We also suggested ways to make sure your site is audience-centric -- built to work for them, not (just) for you -- from development to launch, and beyond. Case studies featured: * City Year * Cross-Cultural Solutions * Environmental Defense Fund * PETA