This document summarizes 2015 social media trends according to Erica Campbell Byrum, Director of Social Media. The key trends are: 1) Creating "Youtility" or useful content people would pay for, 2) The explosion of visual marketing using images, videos and infographics, 3) Advocacy through employee and customer generated content, contests and crowdsourcing, 4) Real-time marketing by aligning with trending events and topics, and 5) Adapting to mobile with responsive design, in-app features and wearable tech integration. The takeaways emphasize treating social media as a journalism role and dedicating resources to visuals and stories across all changing platforms.