We are excited to invite you to our May GVL Hug event, where we will explore the highly effective integration between Clearbit and HubSpot. During this session, we will break down in detail how this strategic partnership can significantly transform your marketing and sales approach. Why should you join? ✔️Learn how this integration has transformed marketing and sales strategies. ✔️Discover how to maximize the tools of both platforms to optimize processes. ✔️Learn how to turn anonymous traffic into sales opportunities. Agenda: 1️⃣ Clearbit Account Creation: Learn how to sign up for Clearbit and set up your account to make the most of its features. 2️⃣ Integration with HubSpot: Discover the importance of integrating Clearbit with HubSpot and follow our detailed steps to achieve a smooth integration. 3️⃣ Practical Integration Examples: Dive into case studies that detail how Clearbit can enrich your contacts and personalize your campaigns in HubSpot. 4️⃣ Clearbit Weekly Report: Learn how to access and interpret the Clearbit weekly report and how these metrics can drive your decision making. 5️⃣ Leveraging Anonymized Traffic: Discover effective strategies to optimize your marketing efforts by leveraging your company's anonymized traffic. Benefits of Attending: Learn how to improve your marketing and sales strategies with Clearbit and HubSpot. Discover how to maximize the tools of both platforms to optimize processes. Learn how to turn anonymous traffic into sales opportunities. Who Should Attend: Marketing professionals Sales professionals Business owners Anyone interested in learning more about Clearbit and HubSpot

1. Guide through Clearbit
Integration with HubSpot
Greenville
HUG

2. Let's Connect
❏ linkedin.com/in/egarciavaz
❏ boundify.io/demand-gen-studio
EMILIO GARCIA
Managing Partner,
Boundify
Greenville
HUG

3. Let's Connect
linkedin.com/in/miranda-jenkins/
MIRANDA JENKINS
Demand Generation
Specialist, Boundify
Greenville
HUG

4. Table of Contents
● Introduction
● What is Clearbit and Why the Integration with Hubspot
● Clearbit Integration Features
● The Importance of De-Anonymizing Traffic
● Shared Data & Integration With Hubspot Features
● Use Cases

5. What is Clearbit?
Clearbit is a data intelligence platform that helps businesses
gain deeper insights into their leads and contacts.
It offers a wide range of tools to
● Enrich contact profiles
● Segment audiences
● Customize marketing campaigns
● Automate sales and marketing tasks

6. Why the Integration with HubSpot?
Clearbit has world-class data and shares HubSpot's commitment to
helping clients grow more effectively.
● + 100 firmographic, demographic and technographic attributes
for each company that has a website.
● Clearbit data on more than 20 million companies and 500 million
decision-makers comes from diverse sources: more than 250
public and private data sources, including social profiles,
company websites, legal records and online collaboration.

7. Clearbit Integration Features:
Data Enrichment
Use Clearbit to attach 100+
data points to every new
record you add and to
every record that already
exists in your database.
Then map custom fields for
maximum flexibility and
real-time updates that
ensure data freshness.
Lead Scoring & Routing
Enriching your new and
existing company and
contact records with
Clearbit ensures your
HubSpot lead
management workflows
will have what they need
to instantly identify and
send your best leads to
sales.
Form Shortening
Improve form conversion by
up to 50% using Clearbit to
shorten or autofill your
HubSpot forms. With only an
email address, you can
instantly assign 100+ data
points — like job title,
industry, location, company
size, etc. — to every form
entry.

8. Integration Features:
Campaign
Personalization
Deliver the right message,
to the right audience, at
the right time. Use 100+
data points to segment and
personalize everything you
build in HubSpot — emails,
landing pages, chat, and
more. More opens, clicks,
and conversions await.
Sales Alerts
Automatically notify your
reps the moment qualified
or named accounts show
intent on your HubSpot
website or landing pages.
With just IPs, Clearbit
creates matches against
its database of 48MM+
companies. No form
completions required.
Customizable Views &
Dashboards
Tailor record views and
dashboards to display the
most relevant information
for different roles and
teams, improving focus and
efficiency.

9. Build an ever-fresh
database of
companies and
contacts
Use over 100 data points to score,
filter, and automatically route the
best leads straight to sales and the
right reps. Your leads can flow
directly to SDRs for further
qualification or into nurture
campaigns, immediately after
showing interest.

10. Enrich your data the
way you want with
custom field
mapping
Leverage Clearbit’s intuitive field
mapping interface to quickly and
easily assign new data points to
both standard and custom fields in
HubSpot. Full customization gives
you full control.

11. Identify and target
the highest value
records in your
database
Use Clearbit to combine your
HubSpot data, website intent data,
and Clearbit’s enrichment data to
create high-value audiences. Then
attach Audience Inclusion Traits to
every HubSpot record that’s in one
of those audiences.

12. The Importance of De-Anonymizing
Your Traffic
● Identify high-value
visitors
● Personalize the user
experience
● Improve lead
nurturing and
marketing
campaigns
● Optimize your
content marketing
strategy

13. The Importance of De-Anonymizing Your Traffic
How does website visitor identification software identify anonymous visitors?
Website identification software dynamically matches the IP address of a site visitor with
their company’s profile information.
For a B2B prospect viewing your site at their workplace, the platform identifies the
company-specific IP address associated with their visit. So, if someone from Salesforce
HQ went onto your site, the platform would tell you that you have site visits from
Salesforce.com, located in GA.

14. Shared Data with Hubspot
Clearbit integrates data with
Hubspot through:
● CRM: Company records
& Forms
● Marketing Hub:
Contact & company
insights, Contact
management
● Content Hub: Website
traffic analytics

15. Identify Traffic in your
Ideal Client Profile
Turn your anonymous website
traffic into real buying intent
signals with IP intelligence data.
The visitor dashboard highlights
companies that match your
ideal customer profile, enabling
you to add them to your CRM
and concentrate outbound
efforts on qualified companies
that are showing interest.
Use Cases

16. Data That Supports Your
Sales Team Efforts
Clearbit provides the data you
need to score and route
every lead that comes in, as
they come in.
Identify your high fit leads in
real time and focus your team's
efforts where they matter most.
Use Cases

17. ● Knowledge Article: How to Improve Data Accuracy by
Shortening Forms with Clearbit and Hubspot
● Knowledge Article: How to Create a Better Buyer
Experience with Clearbit and Hubspot
● Knowledge Article: Clearbit: Increase conversions
across the funnel with better data in Hubspot
● Academy: Demystifying Integrations
Whether it’s your first time using this product, or you’re looking to build up
your skills around it, we’ve got the best resources for you to get started.
Getting Started
Education: Help Articles:
● Tool: Hubspot Integration Setup Guide
● Blog: Next in AI

18. Thursday, July 11, 2024, 10:00 – 11:00 AM EDT
Discover how leveraging Hubspot's Content Hub can transform B2B marketing strategies
and drive business growth.
The benefits of integrating Clearbit and HubSpot: Gain a deeper understanding of how
this powerful duo can boost your sales and marketing efforts.
Save The Date
Hubspot’s Content Hub:
The Implications for Marketers

19. Thank you