This document summarizes the key points from Carmine Gallo's book "The Storyteller's Secret". It discusses how storytelling can be used to inspire others and influence hearts and minds. The three keys to powerful storytelling are to: 1) Reframe the story you tell yourself, 2) Embrace and share your backstory of overcoming adversity, and 3) Dream in "moonshots" with ambitious visions. Great stories follow a three-act structure similar to popular movies. Mastering storytelling delivery requires practice, using illustrations, and unleashing the stories of others. Overall, the document advocates that sharing inspiring stories can change the world.
Talk Like TED: 3 Unbreakable Laws of Communication Carmine Gallo
Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
Leading the Perfect Q&A in Any PresentationSketchBubble
Planning for the Q&A session always helps as this is a fact that every presentation concludes and should conclude with a great question & answer session. Learn the tips to leading the
perfect Q&A in any Presentation.
Stop Selling Start Helping! Learn from Atlassian. Focus on the clients. What do they really need? Find out and help them.
How can you add even more value? Make the client look brilliant and they will love you forever.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Talk Like TED: 3 Unbreakable Laws of Communication Carmine Gallo
Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
Leading the Perfect Q&A in Any PresentationSketchBubble
Planning for the Q&A session always helps as this is a fact that every presentation concludes and should conclude with a great question & answer session. Learn the tips to leading the
perfect Q&A in any Presentation.
Stop Selling Start Helping! Learn from Atlassian. Focus on the clients. What do they really need? Find out and help them.
How can you add even more value? Make the client look brilliant and they will love you forever.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
How to Create an INSANELY GREAT Presentation or PitchMartafy!
Learn the simple process used by the world's most successful executives and entrepreneurs to craft and deliver exceptionally effective presentations that get results. Then go to bit.ly/APCYes to access a free video training that delves even deeper into the art of persuasive communication.
12 Things You Should Never Say During Your PresentationSketchBubble
Don’t do this; don’t do that! Yes, there are a number of “don’ts” connected with good presentations. If you keep these “don’ts” in mind, beyond any doubt your presentation is going to improve. Good luck.
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
5 Point Checklist to Create Powerful Cover Slides24Slides
Does your cover slide pop or flop? Once you have an awesome looking cover slide, you’re off to a great start and so long as you have consistently good design and quality throughout, can more easily sustain this momentum through your entire deck. Still stuck? Let us help do or re-do your cover slide for FREE! https://24slides.com/#openModal
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
How to Overcome Your Fear of Public Speaking - Stage fright to Stage presenceAkash Karia
Fear public speaking? Got stage fright? Download this FREE eBook from CommunicationSkillsTips.com to help you overcome your fear of public speaking.
how to public speak
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public speaking nervousness
phobia of public speaking
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public speaking anxiety tips
speaking anxiety
the fear of public speaking
fear of public speaking phobia
overcoming fears of public speaking
public speaking phobia
fear of public speaking statistics
tips for public speaking anxiety
how to overcome fear of public speaking
overcoming public speaking anxiety
fear of public speaking tips
public speaking fear
overcoming fear of public speaking
public speaking nervous
public speaking anxiety
nervous before presentation
presentation nervousness
overcome fear of public speaking
fear of public speaking
stage fright
Akash Karia is an award-winning speaker, trainer and presentation skills coach. He has conducted public speaking, debating and presentation skills courses for employees and members of organizations such as HSBC, Polytechnic University, Life Underwriters Association of Hong Kong and many, many more...
Akash is also champion speaker and has won over 40 public speaking championships, including the prestigious titles of: JCI 2012 Hong Kong Champion of Public Speaking, Toastmasters International Division K Impromptu Speaking Champion and has been ranked as one of the Top 10 Speakers in Asia Pacific. This means that you will be learning from a well-known public speaking expert.
More importantly, you will walk away from Akash's coaching as more confident,dynamic and engaging presenters and debater. You will learn proven tools, techniques and processes you can apply immediately to your presentations and debates to become twice as good as when you first came in.
What Qualifies Akash to Teach You Public Speaking/Presentation Skills/Interview Skills?
Here are just a couple of Akash's major qualifications, awards and achievements which make him the right choice for you.
Akash is the:
2012 JCI Hong Kong Champion of Public Speaking. You will be learning from one of the best speakers and trainers in Hong Kong. You will learn the techniques that allowed Akash to go from a boring to a brilliant speaker. Named one of the Top 10 Speakers In Asia Pacific. Akash has been ranked as one of the top 10 speakers in Asia Pacific, which means that you will be coached by someone who can provide you with useful, valuable and proven tools and techniques and really help you improve your presentations, overcome your nervousness and become an engaging, exciting and entertaining speaker.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
How to be as Productive as US PresidentsWeekdone.com
US Presidency is considered one of the hardest jobs in the world. Presidents work hard 24 hours a day. How do they do it?
They have a lot of valuable insights you can use to be more productive yourself.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
SNI compiled some examples of a few advanced methods and techniques taken from some of the best public presentations ever produced by TED Talks. Enjoy.
Narrative Image: The How and Why of Visual StorytellingDaniela Molnar
Explores the basics of how images communicate. Looks at various types of visual narratives. Presented to the Guild of Natural Science Illustrators at the 2011 national conference in Olympia, WA on July 12, 2011.
How to Create an INSANELY GREAT Presentation or PitchMartafy!
Learn the simple process used by the world's most successful executives and entrepreneurs to craft and deliver exceptionally effective presentations that get results. Then go to bit.ly/APCYes to access a free video training that delves even deeper into the art of persuasive communication.
12 Things You Should Never Say During Your PresentationSketchBubble
Don’t do this; don’t do that! Yes, there are a number of “don’ts” connected with good presentations. If you keep these “don’ts” in mind, beyond any doubt your presentation is going to improve. Good luck.
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
5 Point Checklist to Create Powerful Cover Slides24Slides
Does your cover slide pop or flop? Once you have an awesome looking cover slide, you’re off to a great start and so long as you have consistently good design and quality throughout, can more easily sustain this momentum through your entire deck. Still stuck? Let us help do or re-do your cover slide for FREE! https://24slides.com/#openModal
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
How to Overcome Your Fear of Public Speaking - Stage fright to Stage presenceAkash Karia
Fear public speaking? Got stage fright? Download this FREE eBook from CommunicationSkillsTips.com to help you overcome your fear of public speaking.
how to public speak
anxiety and public speaking
public speaking nervousness
phobia of public speaking
anxiety in public speaking
public speaking anxiety tips
speaking anxiety
the fear of public speaking
fear of public speaking phobia
overcoming fears of public speaking
public speaking phobia
fear of public speaking statistics
tips for public speaking anxiety
how to overcome fear of public speaking
overcoming public speaking anxiety
fear of public speaking tips
public speaking fear
overcoming fear of public speaking
public speaking nervous
public speaking anxiety
nervous before presentation
presentation nervousness
overcome fear of public speaking
fear of public speaking
stage fright
Akash Karia is an award-winning speaker, trainer and presentation skills coach. He has conducted public speaking, debating and presentation skills courses for employees and members of organizations such as HSBC, Polytechnic University, Life Underwriters Association of Hong Kong and many, many more...
Akash is also champion speaker and has won over 40 public speaking championships, including the prestigious titles of: JCI 2012 Hong Kong Champion of Public Speaking, Toastmasters International Division K Impromptu Speaking Champion and has been ranked as one of the Top 10 Speakers in Asia Pacific. This means that you will be learning from a well-known public speaking expert.
More importantly, you will walk away from Akash's coaching as more confident,dynamic and engaging presenters and debater. You will learn proven tools, techniques and processes you can apply immediately to your presentations and debates to become twice as good as when you first came in.
What Qualifies Akash to Teach You Public Speaking/Presentation Skills/Interview Skills?
Here are just a couple of Akash's major qualifications, awards and achievements which make him the right choice for you.
Akash is the:
2012 JCI Hong Kong Champion of Public Speaking. You will be learning from one of the best speakers and trainers in Hong Kong. You will learn the techniques that allowed Akash to go from a boring to a brilliant speaker. Named one of the Top 10 Speakers In Asia Pacific. Akash has been ranked as one of the top 10 speakers in Asia Pacific, which means that you will be coached by someone who can provide you with useful, valuable and proven tools and techniques and really help you improve your presentations, overcome your nervousness and become an engaging, exciting and entertaining speaker.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
How to be as Productive as US PresidentsWeekdone.com
US Presidency is considered one of the hardest jobs in the world. Presidents work hard 24 hours a day. How do they do it?
They have a lot of valuable insights you can use to be more productive yourself.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
SNI compiled some examples of a few advanced methods and techniques taken from some of the best public presentations ever produced by TED Talks. Enjoy.
Narrative Image: The How and Why of Visual StorytellingDaniela Molnar
Explores the basics of how images communicate. Looks at various types of visual narratives. Presented to the Guild of Natural Science Illustrators at the 2011 national conference in Olympia, WA on July 12, 2011.
The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check In ...Carmine Gallo
In his new book, author and communications coach Carmine Gallo has told the phenomenal story of foursquare a location based system that is revolutionizing how businesses large and small can attract, engage and reward their customers. This show walks you through what foursquare is and how you can easily apply it to your marketing efforts.
9 Communication Mistakes that Smart Communicators AvoidAkash Gautam
9 Don't for Becoming Killer Communicators is a presentation by Top Motivational Speaker and Corporate Trainer in India - Akash Gautam http://akashgautam.com/ on the pitfalls of communication and what not to do to - for becoming better communicators. Akash gets invited by Top Corporates & Institutions for Communication Trainings.
It covers the not so often discussed concepts and rarely observed details that have proven to make a difference. The tips and ideas for improving communication discussed in this presentation are the core of Bindaas Bol, an absolutely fun event on Communication by Akash Gautam
To know more about the Bindaas Bol, please visit: http://akashgautam.com/products/event/bindaas-bol/
Akash writes extensively about his experiences with Communication and other concepts on his blog. To read more on this please visit: http://akashgautam.com/category/communicating/
To invite Akash for an event, you may write to him at info(at)akashgautam(dot)com or just drop a line here.
4 great public speaking tips effective presentation skills trainingAkash Karia
4 great public speaking tips effective presentation skills training
http://www.CommunicationSkillsTips.com
business presentation skills training, presentation skills in business, business presentation training, learn public speaking skills, presentation speaking skills, improve your public speaking skills, skills for public speaking, effective presentation training, effective powerpoint presentations, effective presentations, executive presentation skills, oral presentation skills, public speaking tips, training on presentation skills, executive presentation skills training, communication skills training, advanced presentation skills training, coaching public speaking, presentation skills coach, business powerpoint presentation
Akash Karia is a professional speaker who has trained thousands of people worldwide, from bankers in Hong Kong to yoga teachers in Thailand to senior executives in Dubai. He is an award-winning trainer who has been ranked as one of the Top 10 Speakers in Asia-Pacific. He is currently the Chief Commercial Officer of a multi-million dollar company in Tanzania, in which capacity he heads the sales, relations and marketing departments of the organization.
Akash writes books on public speaking and success, sharing proven tools and techniques for the price of a cup of coffee. What separates him from other authors is that his books are based on hundreds of hours of intensive scientific research. All these tools are delivered in a simple, easy-to-read, step-by-step format that you can implement immediately.
http://www.CommunicationSkillsTips.com
ould you benefit from having a world-class public speaking and presentation skills coach in your corner?
How would your career improve if you could learn how to speak powerfully and persuasively?
What would it be worth to you if you could learn the techniques to win key decision makers over to your way of thinking?
Akash Karia is a professional speaker who has taught presentation skills to thousands of people worldwide, from bankers in Hong Kong to yoga teachers in Thailand to senior executives in Dubai. He is an award-winner trainer, author of “Speak Like a Winner” and been ranked as one of the Top 10 Speakers in Asia-Pacific.
If you have an important presentation or speech coming up, or if you want to dramatically transform your presentation skills and become a powerfully persuasive speaker, then this is an investment that will pay off big dividends.
Fees start at $47 per hour
If you would like to have a professional coach help you become a powerfully persuasive speaker, the first step is to contact Akash via akash@AkashKaria.com with the Subject Line: Skype Coaching. Feel free to add him on Skype (Akash.Speaker).
http://www.CommunicationSkillsTips.com
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
Unit 1 introduction to business organisationManish Kumar
Any organization that fulfills itself through making a product or service is business. This presentation slides is apt for BBA I Semester students from Chaudhary Charan SIngh University
Socialtelling - Storytelling para el Tercer Sector - Fundación Uno entre Cien...unoentrecienmil
Socialtelling es es storytelling del tercer sector y de aquellas marcas que quieran hacer una auténtica y veraz comunicación social. Creada por José Carnero, fundador de Uno entre cien mil, desvela las claves para conseguir conectar nuestras causas con el público: desde los pasos para crear una historia según la mejor narrativa tradicional basada en los cuentos clásicos hasta los mejores ejemplos de campañas que emocionan y logran sus objetivos.
As product news continues to be commoditized, it becomes increasingly important for communication professionals to build feature stories. This slide deck examines the type of content that makes for compelling storytelling.
everything I needed to know about innovation, I learned by drawing cartoonstomfishburne
I talk about cartooning as a metaphor for innovation. Launching a new product in a crowded marketplace has a lot in common with launching a cartoon. I cover the process of coming up with remarkable ideas and then sharing them with others so that the end result doesn't suffer the "death of a thousand cuts." Includes quotes from Bill Watterson and Matt Groening.
Norman Brodeur Famous Entrepreneurs Of All TimeNorman Brodeur
Today I'm sharing a list featuring of most famous entrepreneurs. From Oprah to Hans Christian Anderson, we're sharing these tales of past and present entrepreneurs who had to claw their way to the top.
For More :-http://www.normanbrodeur.com
COSPLAY COLONISTS: Rise of the Creative AudienceDave Cobb
Originally presented at Savannah College of Art & Design during the SATE conference on 10/4/13 (http://goo.gl/eYUywm), this talk explores the ways in which fans creatively express themselves through role-playing and user-generated experiences. Increasingly, fans are not content to merely consume the things they love, but desire to live out their fantasies in the real world, leading to intersections of audiences and destinations that have never before existed.
Similaire à The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and Minds (17)
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
2. Carmine Gallo is a master
storyteller and two-time Wall
Street Journal bestselling author
of Talk Like TED and The
Presentation Secrets of Steve Jobs. His
techniques and ideas have
transformed leaders of admired
brands such as Pfizer, LinkedIn,
Intel, and Coca Cola, and his
transformational keynotes inspire
the world's most respected
b u s i n e s s l e a d e r s t o c r a f t
compelling stories behind their
own services, products and
brands. Gallo is a columnist for
Forbes.com and Entrepreneur.com
and heads Gallo Communications
in the San Francisco Bay Area.
13. “Telling a story is
one of the best
ways we have
of coming up
with new ideas.”
14. Branson is one of the 50 entrepreneurs,
business legends and TED speakers featured in
The Storyteller’s Secret.
Richard Branson
Steve Jobs
Sheryl Sandberg
Joel Osteen
Mark Burnett
Amy Cuddy
Howard Schultz
Barbara Corcoran
Malala
Elon Musk
Adam Braun
Bill Gates
Kat Cole
AirBnB
Gary Vaynerchuk
Darren Hardy
Martin Luther King Jr.
Giada De Laurentiis
Chris Hadfield
SAPPolly Wiessner
Kevin Gale
Chris Gardner
Carlin Flora
Albert Bandura
Sting
Tony Robbins
Peter Guber
Tom Hawker
Colleen McElroy
Oprah Winfrey
J.K. Rowling
John Mackay
Dan Levy
Bryan Stevenson
Adam Levine
Edward Hallowell Melinda Gates
Seth Combs
Kevin Spacey
Ken Robinson
Danny Meyer
Pope Francis
Charles Yim
Rich Guerra Jr. MD
Howard Leonhardt
Oliver Sacks
Kezia Fitzgerald Steve Wynn
Herb Kelleher
Nancy Frates
Winston Churchill
Barack Obama
Greg Abbott
Pooja Sankar
Sideways
John Lasseter
15. Each of them
has unlocked the
3 keys to telling a
story that moves
hearts and minds.
21. Billionaire Warren Buffett realized that
pitching his ideas was the ticket to success, but
he was terrified of public speaking. He took a
public speaking course and conquered his fear.
Today the course certificate is the only
‘diploma’ which hangs in his office.
22. Shark Tank investor Barbara Corcoran was
terrified of public speaking. She volunteered
to teach real estate to get over her fear. As
Corcoran’s confidence grew, so did her
business which she started with $1,000.
She later sold The Corcoran Group for
$70 million.
23. You cannot until you’re inspired
yourself. If you don’t in yourself
and your story, nobody else will.
believe
inspire
25. Harvard researcher
Amy Cuddy lost
confidence in her
abilities when she
sustained a brain
injury and her IQ
dropped 30 points.
26. The accident inspired Cuddy to
study ‘presence’ and how
confident people overcome self-
doubt. Cuddy shared her
personal story publicly for the
first time at TEDGlobal and
thought she had made a mistake
in doing so. Cuddy’s story,
however, is the second most
viewed TED talk of all time
which inspired her to write her
The New York Times
bestseller, Presence.
27. Starbucks CEO Howard Schultz often tells
the story of growing up in a Brooklyn housing
project and watching as his family struggled
after his father was injured on the job.
28. They had no health insurance and
found it difficult to make ends
meet. The story underpins Schultz’
initiatives such as offering health
insurance for all employees.
29. “The more uninspiring
your origins, the more
likely you are to use
your imagination and
invent worlds where
everything seems
possible.”
-Howard Schultz
30. If you’ve overcome adversity in your
life, in your career, in your business, it’s
important to share that story because we
are hardwired to love rags-to-riches
stories. And we love them because
we need to hear them. As humans we are
wired to find meaning in struggle.
34. He hung tee shirts
on a fence near the
beach and sold them
for $18 each.
35. His parlayed his skill for storytelling and his
passion for adventure sports into a reality
show called Survivor. Today mega-producer
Mark Burnett is responsible for some of the
most popular shows on television.
36. “My best skills have
always been storytelling
and pitching ideas. All
success begins with the
ability to sell something,
whether it’s a shirt or an
idea.”
– Mark Burnett
37. Stories of success over adversity ignite our inner fire
because struggle is a part of nature. Pearls, diamonds,
and award-winning wine are all products of struggle,
triumph over the elements. In the same way stories of
triumph over tension, success over adversity, inspire
the rest of us to be our best selves.
38. The
Story
Once upon a time…
Once upon a time there lived an unhappy young girl. Her mother was dead
and her father had married a widow with two daughters. Her stepmother
didn't like her one little bit. All her kind thoughts and loving touches were for
her own daughters. Nothing was too good for them - dresses, shoes, delicious
food, soft beds, and every home comfort. But, for the poor unhappy girl, there
was nothing at all. No dresses, only her stepsisters’ hand-me-downs. No lovely
dishes, nothing but scraps. No rest and no comfort. She had to work hard all
day. Only when evening came was she allowed to sit for a while by the fire,
near the cinders. That’s why everybody called her Cinderella.
Cinderella used to spend long hours all alone talking to the cat. The cat said,
“Miaow“, which really meant, “Cheer up! You have something neither of your
stepsisters has and that is beauty.” It was quite true. Cinderella, even dressed
in old rags, was a lovely girl. While her stepsisters, no matter how splendid
and elegant their clothes, were still clumsy, lumpy and ugly and always would
be.
One day, beautiful new dresses arrived at the house. A ball was to be held at
the palace and the stepsisters were getting ready to go. Cinderella didn't even
dare ask if she could go too. She knew very well what the answer would be:
“You? You're staying at home to wash the dishes, scrub the floors and turn
down the beds for your stepsisters.” They will come home tired and very
sleepy. Cinderella sighed, “Oh dear, I'm so unhappy!” and the cat murmured
“Miaow.” Cinderella could hardly believe her eyes.
46. Thanks to neuroscience we’ve learned
more about storytelling in the ten
years than we’ve known since humans
began painting on cave walls.
Once
upon
a time…
47. We now know what brain
chemicals make us pay attention
Cortisol
50. We know exactly which type of
stories trigger these chemicals, why
they work, and we can prove it
scientifically.
51. Story is everything and
good content making
is not a crap shoot. We
know how this works.
- Kevin Spacey, actor
52. 3-Act Structure
of Hit Movies
Nearly all
successful modern
movies follow the
hero’s journey in a
3-Act structure:
The Set-up,
The Confrontation
The Resolution.
53. 3 Act Structure
of Hit Movies
THE SET UP
(The hero’s world before the
adventure starts)
THE CONFLICT
(The hero’s world is turned
upside down)
THE RESOLUTION
(Hero’s world is transformed)
Inspiring stories in a
wide range of fields
follow a similar
template.
54. 1984
Steve Jobs Introduces
Macintosh
It is 1958. IBM passes up the chance
to buy a young, fledgling company
that has invented a new technology
called xerography. Two years later
Xerox is born. IBM has been kicking
themselves ever since. It is ten years
later. IBM dismisses the mini-
computer as too small to do serious
mini computing and unimportant to
their business…
ACT ONE:
THE SETUP
(The hero’s world before the adventure starts)
55. 1984
Steve Jobs Introduces
Macintosh
It is now 1984. It appears IBM wants
it all. Apple is perceived to be the only
hope to offer IBM a run for its money.
Dealers fear an IBM dominated and
controlled future. They are
increasingly turning back to Apple as
the only force that can ensure their
future freedom. IBM wants it all and
is aiming its guns to its last obstacle to
industry control. Apple.
ACT TWO:
THE CONFRONTATION
(The hero’s world is turned upside down)
56. 1984
Steve Jobs Introduces
Macintosh
ACT THREE:
THE RESOLUTION
(Hero conquers villain, but it’s not enough for
the hero to survive. The hero or the world must
be transformed)
Steve walks to the center of the
stage and unveils the ‘hero,’ the
first Macintosh. He pulls a floppy
disk from his pocket, inserts it into
the computer and let’s Macintosh
‘speak for itself.’ With the
introduction of Macintosh the
world will see why 1984 won’t be
like ‘1984.’
57. 1984
Steve Jobs Introduces
Macintosh
The Macintosh story played itself
out on stage just like a hit movie
complete with heroes, villains,
props, and surprises. Jobs tapped
film director Ridley Scott (who
directed The Martian) to create
the first Macintosh television ad.
Jobs even had a movie score, the
theme song from Chariots of Fire
playing in the background. Steve
Jobs was a great marketer
because he was great storyteller.
58. Malala Yousafzai
Nobel Prize Speech
In my paradise home, Swat, I
always loved learning and
discovering new things. We had a
thirst for education. We would sit
and learn and read together. We
loved to wear neat and tidy school
uniforms and we would sit there
with big dreams in our eyes.
ACT ONE:
THE SETUP
(The hero’s world before the adventure starts)
59. Malala Yousafzai
Nobel Prize Speech
But things did not remain the
same. When I was in Swat, which
was a place of tourism and beauty,
suddenly changed into a place of
terrorism. I was just ten when
more than 400 schools were
destroyed. Women were flogged.
People were killed. And our
beautiful dreams turned into
nightmares. Education went from
being a right to being a crime.
ACT TWO:
THE CONFRONTATION
(The hero’s world is turned upside down)
60. Malala Yousafzai
Nobel Prize Speech
The terrorists tried to stop us and
attacked me and my friends who
are here today, on our school bus
in 2012, but neither their ideas
nor their bullets could win.
We survived. And since that day,
our voices have grown louder and
louder. I tell my story, not because
it is unique, but because it is not.
It is the story of many girls.
ACT THREE:
THE RESOLUTION
(Hero conquers villain, but it’s not enough for
the hero to survive. The hero or the world must
be transformed)
61. There’s a difference between a story, a good
story and a transformative one that moves
hearts and minds. Tell transformative stories.
75. Technology giant SAP hired a ‘Chief Storytelling
Officer’ to help unleash the individual stories of its
65,000 salespeople.
76. “It’s false to say I’m the
only storyteller at SAP.
We’ve created tools to
allow everyone to be
storytellers.”
– Julie Roehm,
SVP StrategicRelationships and
Chief Storyteller, SAP
77. Storytellers influence one another to dream
bigger and move mountains. The end of one
story is the start of another.
78.
79. Show me an inspiring
leader and I’ll show you a
storyteller who influenced
the way that leader sees
the world.