If you don't know the difference between branding, marketing, and selling, how can you attract the right audience? Three quick slides will help ensure that you're not selling to folks when they're not ready for it.

1. Interacting with
customers and
potential customers
in a way that lets
them know who you
are without actively
encouraging them to
purchase anything.
Branding

2. Interacting with
customers and
potential customers
in a way that tells
them about your
products and services
without pressuring
them to buy
anything.
Marketing

3. Interacting with
customers and
potential customers
in a way that actively
encourages them to
buy something.
Selling