Agri Funding Organisations Agriculture Research Council Guide.pdf
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Drafting a Zero-Budget Marketing Strategy with Key Performance Indicators for a Cleaning Detergent Training Program in Tembisa
Description:
This SlideShare presentation offers a comprehensive guide to developing a zero-budget marketing strategy for a cleaning detergent training program in Tembisa, Gauteng, targeting unemployed individuals and aspiring entrepreneurs. By addressing key questions and incorporating relevant KPIs, businesses can effectively reach and engage their target audience while monitoring the success of their marketing efforts. Here's how:
Understanding the Target Audience:
Identify ideal customers as unemployed youth and individuals seeking low-cost business opportunities in Tembisa.
Analyze demographics, including age (primarily youth), gender (female), occupation (unemployed), and income level (no income).
Recognize motivations for learning how to make cleaning detergents as a means to start their own businesses.
Leveraging Unique Selling Proposition (USP):
Offer a "one-stop shop" solution for starting and growing businesses, providing comprehensive training, tools for business management, funding access, and market opportunities.
Communicate the USP effectively to the target audience, highlighting the benefits of attending the training program.
Choosing Channels and Platforms:
Utilize community centers, social media platforms (Facebook, WhatsApp, Instagram), local events, and word-of-mouth marketing to effectively reach the target audience.
Identify local online forums, groups, or websites for free promotion of the training services.
Building Partnerships and Collaborations:
Collaborate with local NGOs, youth organizations, and businesses aligned with the target audience's values to reach a wider audience.
Offer joint promotions or workshops with complementary businesses to enhance outreach.
Crafting Creative Content and Messaging:
Emphasize the benefits of entrepreneurship and practical skills training.
Share success stories or testimonials from past participants to inspire and engage the target audience.
Engaging with the Community:
Organize informational sessions or demonstrations in high-traffic areas within Tembisa.
Offer incentives for referrals or participation to foster community engagement and trust.
Feedback and Iteration:
Monitor KPIs such as attendance rate, conversion rate, participant satisfaction, referral rate, social media engagement, partnership impact, community outreach, retention rate, business launches, and cost per acquisition.
Collect feedback from participants to evaluate the effectiveness of marketing efforts and iterate the strategy based on insights gained.
By combining a strategic approach with diligent monitoring of KPIs, businesses can effectively promote their cleaning detergent training program in Tembisa, empowering unemployed individuals and aspiring entrepreneurs to embark on their entrepreneurial journey with confidence and success.Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
Recommandé
Drafting a Zero-Budget Marketing Strategy with Key Performance Indicators for a Cleaning Detergent Training Program in Tembisa
Description:
This SlideShare presentation offers a comprehensive guide to developing a zero-budget marketing strategy for a cleaning detergent training program in Tembisa, Gauteng, targeting unemployed individuals and aspiring entrepreneurs. By addressing key questions and incorporating relevant KPIs, businesses can effectively reach and engage their target audience while monitoring the success of their marketing efforts. Here's how:
Understanding the Target Audience:
Identify ideal customers as unemployed youth and individuals seeking low-cost business opportunities in Tembisa.
Analyze demographics, including age (primarily youth), gender (female), occupation (unemployed), and income level (no income).
Recognize motivations for learning how to make cleaning detergents as a means to start their own businesses.
Leveraging Unique Selling Proposition (USP):
Offer a "one-stop shop" solution for starting and growing businesses, providing comprehensive training, tools for business management, funding access, and market opportunities.
Communicate the USP effectively to the target audience, highlighting the benefits of attending the training program.
Choosing Channels and Platforms:
Utilize community centers, social media platforms (Facebook, WhatsApp, Instagram), local events, and word-of-mouth marketing to effectively reach the target audience.
Identify local online forums, groups, or websites for free promotion of the training services.
Building Partnerships and Collaborations:
Collaborate with local NGOs, youth organizations, and businesses aligned with the target audience's values to reach a wider audience.
Offer joint promotions or workshops with complementary businesses to enhance outreach.
Crafting Creative Content and Messaging:
Emphasize the benefits of entrepreneurship and practical skills training.
Share success stories or testimonials from past participants to inspire and engage the target audience.
Engaging with the Community:
Organize informational sessions or demonstrations in high-traffic areas within Tembisa.
Offer incentives for referrals or participation to foster community engagement and trust.
Feedback and Iteration:
Monitor KPIs such as attendance rate, conversion rate, participant satisfaction, referral rate, social media engagement, partnership impact, community outreach, retention rate, business launches, and cost per acquisition.
Collect feedback from participants to evaluate the effectiveness of marketing efforts and iterate the strategy based on insights gained.
By combining a strategic approach with diligent monitoring of KPIs, businesses can effectively promote their cleaning detergent training program in Tembisa, empowering unemployed individuals and aspiring entrepreneurs to embark on their entrepreneurial journey with confidence and success.Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
Module 8 - Setting up finance function as start up.
Bottomline : Create checklist of what needs to be done, when, and who. Understand finance as subject and function Understand the finance activities and KPIs Identify information you need to manage and make decisions in your performance Identify the differences between a management accountant and a financial accountant Complete the daily, weekly, monthly and annual finance activities checklists You may need to do skills audit of somesort to ensure who ever you have instructing knows what to do.
Remember it really depends on the goals and objectives on what skills , experience and size of investment you want.
Here is video link https://youtu.be/MY_cmnbjsGM
Here is link for previous videos on management accounts https://youtu.be/6ExV7PvE7fA
If you need the checklists, get the finance handbook on this links https://www.makro.co.za/books/non-fiction-specialist/management-business-finance/management-business-finance/the-essential-finance-handbook-for-entrepreneurs--2nd-edition/p/29655bcc-89c2-4ff6-ba3b-9b056b18c4e9?gclid=CjwKCAjwkvWKBhB4EiwA-GHjFjcJDNJXL8e1TOD-Kgvnp6yPJkQrr3EE4CCDhSUIVrjelVhf3KC4KBoCjRoQAvD_BwE
or
https://publisher.co.za/product/the-essential-finance-handbook-for-entrepreneurs/ Focus on step 3 - compliance checklists, step 5 on roles and responsibilities and step 6 on processes and systems.
Leave us the comments Twitter: https://twitter.com/PreciousMvulane Linkedin: https://za.linkedin.com/in/precious-mvulane Facebook: https://web.facebook.com/financehandbook/
Website: https://preciousmvulane.com What's Up: https://chat.whatsapp.com/KQNZYJDV5ybLWwI0HwJmzZM8 - Setting up finance function irrespective of the size of the business
M8 - Setting up finance function irrespective of the size of the business Precious Mvulane CA (SA),RA
his is 2nd video of Module 7 of finance success program
Business activities/decisions need to be written down, now they will be transactions in your books.
How to measure financial performance and position - looking at basic transactions sell and buy including contribution to the business
Bonus: what does not get taught in business classes 10 of 20. Let me know if you want additional 10 more.
how do transactions get classified
Assumptions made
How do they get summarised - between 4 things i.e income, expenses, assets and debt
Reading financial statements
Leave us the comments
Twitter: https://twitter.com/PreciousMvulane
Linkedin: https://za.linkedin.com/in/precious-mvulane
Facebook: https://web.facebook.com/financehandbook/
Website: https://preciousmvulane.com
What's Up: https://chat.whatsapp.com/KQNZYJDV5ybLWwI0HwJmzZ
M7 - How business activities get recorded to measure financial performance an...
M7 - How business activities get recorded to measure financial performance an...Precious Mvulane CA (SA),RA
This is module 2 of 20 - Finance Success Program
Get to know top 4 business structures that are generally used to operate business
Learn pros and cons in each
Consider legal and income tax implications
Know what to do to ensure you prepare for disadvantages the structures present
Understanding your needs, personality and key success of your industry is key so that you don't select structure which will make your business model not to work.
Get the video on YouTube - Finance Success TV
Check out preciousmvulane.comM2 Select a business structure that suit industry and growth plan - Finance S...
M2 Select a business structure that suit industry and growth plan - Finance S...Precious Mvulane CA (SA),RA
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Module 8 - Setting up finance function as start up.
Bottomline : Create checklist of what needs to be done, when, and who. Understand finance as subject and function Understand the finance activities and KPIs Identify information you need to manage and make decisions in your performance Identify the differences between a management accountant and a financial accountant Complete the daily, weekly, monthly and annual finance activities checklists You may need to do skills audit of somesort to ensure who ever you have instructing knows what to do.
Remember it really depends on the goals and objectives on what skills , experience and size of investment you want.
Here is video link https://youtu.be/MY_cmnbjsGM
Here is link for previous videos on management accounts https://youtu.be/6ExV7PvE7fA
If you need the checklists, get the finance handbook on this links https://www.makro.co.za/books/non-fiction-specialist/management-business-finance/management-business-finance/the-essential-finance-handbook-for-entrepreneurs--2nd-edition/p/29655bcc-89c2-4ff6-ba3b-9b056b18c4e9?gclid=CjwKCAjwkvWKBhB4EiwA-GHjFjcJDNJXL8e1TOD-Kgvnp6yPJkQrr3EE4CCDhSUIVrjelVhf3KC4KBoCjRoQAvD_BwE
or
https://publisher.co.za/product/the-essential-finance-handbook-for-entrepreneurs/ Focus on step 3 - compliance checklists, step 5 on roles and responsibilities and step 6 on processes and systems.
Leave us the comments Twitter: https://twitter.com/PreciousMvulane Linkedin: https://za.linkedin.com/in/precious-mvulane Facebook: https://web.facebook.com/financehandbook/
Website: https://preciousmvulane.com What's Up: https://chat.whatsapp.com/KQNZYJDV5ybLWwI0HwJmzZM8 - Setting up finance function irrespective of the size of the business
M8 - Setting up finance function irrespective of the size of the business Precious Mvulane CA (SA),RA
his is 2nd video of Module 7 of finance success program
Business activities/decisions need to be written down, now they will be transactions in your books.
How to measure financial performance and position - looking at basic transactions sell and buy including contribution to the business
Bonus: what does not get taught in business classes 10 of 20. Let me know if you want additional 10 more.
how do transactions get classified
Assumptions made
How do they get summarised - between 4 things i.e income, expenses, assets and debt
Reading financial statements
Leave us the comments
Twitter: https://twitter.com/PreciousMvulane
Linkedin: https://za.linkedin.com/in/precious-mvulane
Facebook: https://web.facebook.com/financehandbook/
Website: https://preciousmvulane.com
What's Up: https://chat.whatsapp.com/KQNZYJDV5ybLWwI0HwJmzZ
M7 - How business activities get recorded to measure financial performance an...
M7 - How business activities get recorded to measure financial performance an...Precious Mvulane CA (SA),RA
This is module 2 of 20 - Finance Success Program
Get to know top 4 business structures that are generally used to operate business
Learn pros and cons in each
Consider legal and income tax implications
Know what to do to ensure you prepare for disadvantages the structures present
Understanding your needs, personality and key success of your industry is key so that you don't select structure which will make your business model not to work.
Get the video on YouTube - Finance Success TV
Check out preciousmvulane.comM2 Select a business structure that suit industry and growth plan - Finance S...
M2 Select a business structure that suit industry and growth plan - Finance S...Precious Mvulane CA (SA),RA
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It’s like maintaining a diary for your business’s financial affairs. Picture this: Every dollar coming in and every penny going out is diligently noted and neatly organized, just like entries in a personal journal.
For instance, imagine you own a small bakery. Every time a customer buys a cupcake or you purchase ingredients like flour and sugar, those transactions are recorded in your business diary. It’s a straightforward way of keeping tabs on your bakery’s financial story, making sure nothing slips through the cracks.How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
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Agri Funding Organisations Agriculture Research Council Guide.pdf
- 1. FUNDING ORGANIZATIONS FOR EMERGING FARMERS National Empowerment Fund Type: Loan Address: P.O. Box 31 Melrose Arc Melrose North 2076 West Block 187 Rivonia Morning Side Johannesburg 2057 Contact: National Office Tel: 011 305 8000 0861843633 applications@nefcorp.co.za www.nefcorp.co.za Development Bank of Southern Africa through Green Fund Type: Grant; LOAN Address: P.O. Box 1234 Halfway House 1685 Headway Hill 1258 Lever Road Midrand Contact: National Office Tel: 011 313 5050 enquiries@sagreenfund.org.za www.dbsa.org Www.sagreenfund.org.za Standard Bank Type: Loan Address: P.O. Box 6702 Johannesburg 2000 Contact: Tel: 011 721 6162 SBSA.Agricultural@standardban k.co.za www.standardbank.co.za First National Bank Type: Loan Contact: Agricultural Unit Tel: 0875759479 bbagric@fnb.co.za Visit nearest branch www.fnb.co.za Small Enterprise Finance Agency (SEFA) Type: Mortgage Loan Address: Eco Fusions, Building D 1004 Teak Close Witchhazel ave Highveld Centurion 0157 Contact: Land Reform Empowerment Facility Head Office Tel: 012 718 9600 Toll Free: 0800118815 helpline@sefa.org.za www.khula.org.za ABSA Bank, SMME fund Type: Loans; Equity loans Address: 7th Floor Barclays towers West 15 Troy street Johannesburg Contact: Tel: +27(0)11 350 4000 0860040302 absa@absa.co.za www.absa.co.za Department of Agriculture Type: Grant; Loan Address: Private Bag X250 Pretoria 0001 20 Steve Biko (Formerly Beatrix) Street Arcadia Pretoria 0002 Contact: National Office Tel: 012 319 7553 +27 (12) 319 6000 www.daff.gov.za SA Breweries Type: Sponsor Address: SA Breweries P.O. Box 782178 Sandton 2146 65 Park Lane Sandown Sandton Contact: Head Office Tel: (0)11 881 8111 www.sabreweries.com Land and Agricultural Development Bank of South Africa Type: Loan Address: P.O. Box 375 Tshwane 0001 Eco Glades 2, Block D 420 Witch Hazel Avenue, Eco Park Centurion Contact: Retail Emerging Markets 012 686 0927 Tel: 012 686 0500 0800 00 52 59 info@landbank.co.za www.landbank.co.za 0 5 25 75 95 100
- 2. FUNDING ORGANIZATIONS FOR EMERGING FARMERS Anglo American Chairman’s Fund Tshikukululu Investment Type: Grant Address: 8 Hillside Road Metropolitan Office Park Block B, Parkview 2103 Contact: Tel: +27(0)11 544 0400 aacf@tshikululu.org.za www.tshikululu.org.za Industrial Development Corporation (IDC) Type: Loan Address: P.O. Box 784055 Sandton 2146 19 Fredman Drive Sandown RSA National Office Contact: Tel: 011 269 3000 086 069 3888 callcentre@idc.co.za www.idc.co.za Corporation (FDC) Type: Loan Address: P. O. Box 989 Bloemfontein 9300 Fedsure House Third Floor Maitland Street Contact: Free State Office Tel: 051 448 6772 www.fdc.co.za Small Enterprise Development Agency (SEDA) Type: INFORMATION & TRAINING Address: The Fields Office Block A 1066 Burnette street Hatfield 0833 Pretoria Contact: National Office Tel: 012 441 1000 086 010 3703 info@seda.org.za www.seda.org.za National Development Agency (NDA) Type: Grant Address: P. O. Box 31959 Braamfontein 2017 26 Wellington road Parktown 2193 Contact: Gauteng Office Tel: 011 339 641 0011 info@nda.org.za www.nda.org.za Umsobomvu Youth Fund (UYF) Type: Grant Address: 1st Floor South East Block 5 Wessels Road Rivonia Contact: Johannesburg Office Tel: 086 176 3932 Fax: 011 234 6446 jhb@smeweb.co.za www.uyf.org.za 0 5 25 75 95 100
- 3. AGRICULTURAL RESEARCH COUNCIL TRAINING AND ADVISORY UNIT Physical Address: Postal address: GPS Coordinates: Enquiries: 1134 Park street, Hatfield, Pretoria P.O. Box 8783, Pretoria, 0001, SOUTH AFRICA S 25° 44' 55. 8" E 28° 14' 14. 0" traininservices@arc.agric.za Tel: +27 (0)12 427 9700 Fax: +27 (0)12430 5814 AGRICULTURAL RESEARCH INSTITUTE AGRICULTURAL RESEARCH INSTITUTE Telephone: Postal address: +27(0)12 427 9700 ARC P.O. Box 8783, Pretoria, 0001, South Africa 0 5 25 75 95 100