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Fitness Metrics to Drive
Enterprise Innovation
What Burbn did that Enterprises are unable to
56 One Liners 5 Business Cases 1 MVP Funded
9 Developed
Ideas
Burbn Raised 500K
Check In With
Images
Double Down on
Photo Features
Photo
Enhancement &
Other Photo
Features
Sold for $1B as
Instagram
Inflex Inflex Inflex
About Failfast
“The early you fail, the early you recover”
● Aiming for Short-term goals
● Chaotic bedlam of decision making
● Aim to fail
● Aim to eliminate
● Instrument of critical thinking
● Instrument of impatience
What Failfast is not
“It is not a cop out from
striving harder and not
making a smart pivot”
How Software Industry has embraced Failfast
Enter Fitness Metrics
Characteristics of a good fitness metrics
Fully Modelled Metrics: More than a number
Matrix of expectations
Exec Sponsor
Chief Business Officer
Chief Technology Officer
Chief Data / Compliance Officer
Head of Product Management
Business Unit Head
Sales Head
Director Engineering
Head of Design/UX
What Burbn did, now Enterprises can also do
56 One Liners 5 Business Cases 1 MVP Funded
9 Developed
Ideas
Idea
Approvals &
Sponsor seeking
Additional
Capabilities
Double Down on
Capabilities
Compare /
Contrast /
Analyse
Mainstream
Inflex Inflex Inflex
Decision
Point
Skunk work Investment in the
skunkwork
Pivot Kill Features Respond to User Feedback Scale Pressures
Dinker Charak

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ANIn Bangalore Oct 2023|Using Metrics to help enterprises innovate- Dinker Charak

  • 1. Fitness Metrics to Drive Enterprise Innovation
  • 2. What Burbn did that Enterprises are unable to 56 One Liners 5 Business Cases 1 MVP Funded 9 Developed Ideas Burbn Raised 500K Check In With Images Double Down on Photo Features Photo Enhancement & Other Photo Features Sold for $1B as Instagram Inflex Inflex Inflex
  • 3.
  • 4. About Failfast “The early you fail, the early you recover”
  • 5. ● Aiming for Short-term goals ● Chaotic bedlam of decision making ● Aim to fail ● Aim to eliminate ● Instrument of critical thinking ● Instrument of impatience What Failfast is not “It is not a cop out from striving harder and not making a smart pivot”
  • 6. How Software Industry has embraced Failfast
  • 8.
  • 9. Characteristics of a good fitness metrics
  • 10. Fully Modelled Metrics: More than a number
  • 11.
  • 12. Matrix of expectations Exec Sponsor Chief Business Officer Chief Technology Officer Chief Data / Compliance Officer Head of Product Management Business Unit Head Sales Head Director Engineering Head of Design/UX
  • 13. What Burbn did, now Enterprises can also do 56 One Liners 5 Business Cases 1 MVP Funded 9 Developed Ideas Idea Approvals & Sponsor seeking Additional Capabilities Double Down on Capabilities Compare / Contrast / Analyse Mainstream Inflex Inflex Inflex Decision Point Skunk work Investment in the skunkwork Pivot Kill Features Respond to User Feedback Scale Pressures