This is a presentation given at Appsworld Asia on September 2, 2011. TalkBox Voice Messenger is being used as a showcase to illustrate some basics of app marketing and promotion tactics.
App marketing and promotion - A showcase of TalkBox
1. Marketing and promotion
to support your app launch
By someone who thinks about this
every moment of her day
2. PLANNING - DEFINING YOUR APP
What is your app?
Your app uniqueness
Purpose of your app?
Who are your target audience?
By product / By promotional campaign
Where are your target audience?
Targeted research and behavioral analysis
Roll out one region at a time
10. WEAPON 1 - IN-APP PROMOTION
In-app tutorial
6 things you need to know
about TalkBox slideshow upon launch
11. WEAPON 1 - IN-APP PROMOTION
Sending invitations
Multiple possible channels for users
to invite friends to join TalkBox
12. WEAPON 1 - IN-APP PROMOTION
Viral factors
An additional feature for users
to post voice tweets
13. WEAPON 1 - IN-APP PROMOTION
Push notifications
and newsfeed
14. WEAPON 1 - IN-APP PROMOTION
Regular app
updates
Spotlight new features
in each update
15. WEAPON 2 - APP STORE PROMOTION
App description SEO
keywords screenshots
keywords in app name and distributed inside app description
the first 150 words
16. WEAPON 2 - APP STORE PROMOTION
Secret to being featured
17. WEAPON 2 - APP STORE PROMOTION
Monitoring app store reviews
18. WEAPON 3 - OWN CHANNELS
Websites - help users to find you
19. WEAPON 3 - OWN CHANNELS
Websites - download link to all available platforms
20. WEAPON 3 - OWN CHANNELS
Websites - user guides and tutorial
21. WEAPON 3 - OWN CHANNELS
Websites - resources for the press
22. WEAPON 3 - OWN CHANNELS
SNS - Twitter for CS support and learn what’s trending
about your app
24. WEAPON 3 - OWN CHANNELS
SNS - negative feedbacks channeling back to support email
25. WEAPON 3 - OWN CHANNELS
Video Channel - don’t be too creative, always good
to start from the basic
26. WEAPON 4 - 3RD-PARTY CHANNELS
Engaging app reviewers + bloggers
Paid app > promo code
Free app > good media kit + ranking
Target bloggers with a specific angle
Check Alexa global and regional ranking to aid your
selection
27. WEAPON 4 - 3RD-PARTY CHANNELS
Being part of an affiliate network
Apps cross-promotion
Opening up API for other apps to use
Using advertising network
Boosting brand awareness
Sustaining the surge in downloads
Be localized
28. WEAPON 5 - OTHER APP PR ACTIVITIES
Participating in events
and conferences
Event web app:
appsworld.talkboxapp.com
smwf.talkboxapp.com