This presentation is Part 1 of 2. Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research. Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

1. AI and Qual – the story so far
Ray Poynter

2. Agenda
• Pre-Generative AI
• Large Language Models
• The current story
– Discussion guides
– Chatbots 2.0
– Analysis
– Personas
– Synthetic Data
– Qual at Scale

3. Qual and Pre-Generative AI
• Translation
• Transcription
• Chatbots
• CAQDA,
inc. Topic Extraction and
Sentiment Analysis

4. ChatGPT
A Large Language Model
Free
Powerful
Easy to use interface
Catching Google, Amazon
and others off guard

5. The AI Avalanche
ChatGPT 4
APIs
DALLE-E
Free/fee/
enterprise
Google Gemini
Anthropic Claude
Microsoft Copilot
Perplexity.ai
Jasper

6. Discussion Guides
Generating Checking

7. Chatbots 2.0

8. Analysis
Summaries and
themes
Narrative
Analysis
Content
Analysis
Grounded
Theory
Discussion
Analysis
Discourse
Analysis
Thematic
Analysis

9. Personas
Analysis Synthetic

10. Synthetic Data

11. Qual at Scale

12. The Big Picture

13. Thank You