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Barack Obama's Social Media Lesson to Small Businesses

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Brent Leary
Brent Leary

The document discusses Barack Obama's successful use of social media and new technologies during his 2008 presidential campaign. It notes how Obama was able to raise over $250 million from small donations, win early primaries, and build a lasting movement. The document argues Obama accomplished this by maintaining a strong online presence through blogging, videos on YouTube, widgets, podcasts and more. It encourages small businesses to utilize similar online engagement strategies to increase their visibility and influence.

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Barack Obama’s Social Media Lesson to Small Businesses Presented by: Brent Leary, CRM Essentials
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[object Object],“ He’s building a new Democratic infrastructure , regimenting it under his brand, and enlisting new technologies and more sophisticated voter contacting techniques to turn it from a normal Get Out The Vote (GOTV) effort into a lasting movement. ” ZDNet May 2008
 
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