The Remarkability Equation: Value - Price = Remarkability (period) Weekends are good time to unwind and think. As I was unwinding today, I realized, best selling products and services have something special in their making. I am sharing some of my discoveries. 🎯 Products which sell well are remarkable. 🎯 Word spreads fast for all what is remarkable. 🎯 Remarkable items need not be pushed. 🎯 Remarkable products have a great fan following. The Remarkability Equation explained - Value – Price = Remarkability “Customers pay in price, Businesses pay in value” Being Remarkable is the residual value in comparison to the price a customer pays for a product or a service. Some characteristics of businesses which create remarkable products / services are - 🎯They are paranoid about delivering value. 🎯They are empathetic to their consumers. 🎯They listen to their customers. 🎯They walk an extra mile to serve their users. In Jeff Bezos words, “Advertising is the price you pay for having an unremarkable product or service”

1. The Remarkability Equation
Value – Price = Remarkability (period)
“Customers pay in price, Businesses pay in value”

2. Be Remarkable
Fast selling products and services have something
special in their making.
Products which sell well are remarkable.
Word spreads fast for all what is remarkable.
Remarkable items need not be pushed.
Remarkable products have a great fan following.

3. Amul
Utterly Butterly Delicious ..
Amul

4. Domino’s Pizza
Khushiyon ki Home
Delivery

5. Tata Steel
We also Make Tomorrow ..
Tata Steel

6. Thaggu ke Laddu
Aisa koi Saga Nahi, Jisko
humne thaga nahi

7. Indiamart
Bada Asaan Hai

8. ThumsUP
Taste the Thunder
Toofani Thanda

9. Just Do It
Nike
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10. I’m lovin’ it
Mc Donald’s
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11. It’s finger lickin’ good
KFC
2/3/2024 © The Leverage Model, Atul Puri 11

12. Be Remarkable
The brands listed here and many others are remarkable to
the core.
They are paranoid about delivering value.
They are empathetic to their consumers.
They listen to their customers.
They walk an extra mile to serve their users.
“Advertising is the price you pay for having an
unremarkable product or service” Jeff Bezos

13. Be Remarkable
Atul Puri
atul@egrowth.org
2/3/2024 © The Leverage Model, Atul Puri 13
ACCELERATE | CONVERT | TRANSFORM

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CEO
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MAUJ
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• Situation
• Problem
• Impact
• Need / Pay Off
SPIN Sales – 17 Feb
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19. NEGOTIATE
• Need
• Empathy
• Growth
• Offer
• Trust
• Intent
• Arena
• Terms & Conditions
• Execution
Sales Negotiation – 16 Mar
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• Remarkable
• IKIGAI
• Sales
• Kick A Storm
RISK It – 20 April
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Atul Puri
atul@egrowth.org