In this presentation, I explained the topic of the Blue Ocean Strategy and how world-renowned companies have created it. NB: Slide-1: I asked this question at the start of my presentation to have the attention of the audience! Slide-4: After introducing my topic, I explain to the audience that if you understand this statement then you can easily understand the blue ocean strategy.

1. What is the best way to
drive profitable growth?
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2. Hello!
I am Ibtehaj
I am here to present....!
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3. Blue Ocean
Strategy
By W.Chan Kim & Renee Mauborgne

4. be a trendsetter!
Don’t be a follower,
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5. The simultaneous pursuit of differentiation
and low costs to open up a new market
space and create new demand. The real
opportunity is to create blue oceans of
uncontested market space.

6. Read oceans are all the industries in
existence today – the known market space.
In this, industry boundaries are defined and
accepted, and the competitive rules of the
game are known.

8. 4 Actions Framework
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9. Cirque du Soleil (circ-de-solay)
◎ Canada’s largest contemporary circus producer.
◎ Founded in 1984 by group of street performers.
◎ Staged dozens of shows, seen by 40million people in
90 cities around the world.
◎ Revenue increased by 22x from 1994 to 2004.
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10. 10
Cirque du Soleil’s – 4 Actions
Framework

11. “We didn’t reinvent the
circus. We repackage it
in a much more modern
way.”
Guy
Laliberté
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Co-founder – Cirque du Soleil

12. Some Modern Day Examples
of Blue Ocean Strategies
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13. value cost trade-off?
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How companies break

14. Value Innovation
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15. “
When one is truly ready for a thing,
it puts in its appearance.
– Napoleon Hill
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16. THANK YOU