DEMANDAY (formerly The Marketing Code) is a global Digital Transformation sales engagement and enablement company focused on executing Sales & Marketing programs by leveraging Technology to drive potential revenue growth for our customers across the globe

1. Boosting Demand
Generation with
Effective Email
Marketing Campaigns
Your website is up and running and you’ve set up your email account,
what's next? This presentation provides tips and tricks to get your first
email marketing campaign up and running.
by demanday

2. The Basics of Email Marketing
Campaigns
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Select an Email Platform
Create a Plan
Stay Compliant
Build Your Email List
Use a reputable email platform, such as
Constant Contact or Mailchimp, to
manage your campaigns and reporting.
Define goals, target audience, messaging
and content to meet the requirements of
your audience.
Be sure to comply with GDPR and
CAN- SPAM regulations when sending
emails.
A list can be constructed through a
variety of methods, such as using forms
on your website or creating ads that
drive sign-ups.

3. Crafting Effective Subject Lines
Keep It Short
Create Urgency
Personalize It
Test and Refine
Use language and phrases to create a sense of
urgency and encourage recipients to take
a ction .
Use brief, attention-grabbing subject lines that
accurately reflect the content in the email.
Use A/B testing to experiment with different
subject lines and determine what resonates
most with your audience.
Address your audience by name and use
personalization tools to segment lists based on
recipient interests and previous engagement
history.

4. Tips for Creating Attention-
Grabbing Content
Focus on Value Be Clear and Concise Add Visuals
Create content with actionable
insights and advice, not just sales
la n gua ge.
Avoid long paragraphs and use
bullets, images, and white space
to make content more visually
appealing and easy to scan.
Incorporate images or videos to
break up text and make content
more engaging.

5. Segmenting Email Lists
for Targeted Messaging
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Psychographic
Demographic
Behavioral
Segment list based on interests, hobbies,
and values.
Segment list based on geographic
location, age, gender, etc.
Segment list based on previous
engagement, open rates, and click-
through rates.

6. Designing Visually Appealing
Emails
Single Column Two Columns Three Columns
Great for simplistic design. Ideal
for shorter emails with fewer
design elements. It works well
on mobile devices because
content is stacked vertically.
More complex than one-column
design. Great for newsletters or
welcome emails that have
multiple sections. Provides a
good balance of picture and
text.
Most complex design that often
incorporates multiple calls to
action. Requires experienced
designers to create. Great
design for promotional emails
or product updates.

7. Tracking and Analyzing Email
Performance
Metric
Open Rate
Bounce Rate
Conversion Rate
Click-Through Rate (CTR)
Definition
The percentage of emails opened by recipients
out of total emails sent.
The percentage of recipients that click any of the
links within the email.
The percentage of recipients who clicked
through and completed a desired action, such as
purchasing a product or signing up for a
n ewslette r.
The percentage of emails not delivered due to
invalid email addresses or other delivery issues,
often expressed as a hard or soft bounce rate.

8. Best Practices for Email Marketing
Success
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Timing is Key
Optimize for Mobile Test and Refine
Focus on Quality Over
Quantity
Make sure your email design is
mobile- friendly.
Send emails at a time when the target
audience is likely to be checking their inbox,
such as midweek or midday.
Send targeted emails with high-quality
content rather than a large quantity of non-
relevant information.
Track your email performance metrics and
create new experiments to improve your
campaigns.

9. Conclusion
Email marketing can be a powerful tool for
generating demand. By keeping your content clear
and concise, creating attention-grabbing subject
lines, segmenting your lists, designing visually
appealing emails, and tracking your performance
metrics, you can create successful email
campaigns that engage your target audience.