1. Power tools for Facebook 1

2. the Facebook Platform for business 2 Facebook Platform for business Platform for consumers

3. Client List (Partial) 3

5. Gaining 30M new members monthly

6. 650M users worldwide; 150M in US

7. 70% of US users login daily

8. 700B minutes/month

9. 30B pieces of content shared monthly

10. Women spend one out of every six minutes on social networking sites4 Facebook Marketshare (United States)

11. Buddy Media Platform Components Global Solutions Page Analytics Tab Creation/Mgmt Wall Publishing Tools 5

13. Trivia Quiz

14. Photo Galleries

15. Product Gallery

16. Polls

17. Countdown Clock

18. FB Events

19. My Plans

20. My Picks

21. YouTube

22. Vote Up/Down

23. Twitter

24. Opt-in

29. USE OWNED MEDIA TO DRIVE FANS (EMAIL) 12

30. Utilize Fan Gate and Exclusive Content

31. Utilize Fan Gate for Exclusive Content 14

32. Feature products, gather insights, sell!

33. Drive Purchase intent 16

34. Showcase Products and use ratings 17

35. Give your fans a voice 18

36. Give your fans a voice: Vote UP and VOTE DOWN 19

37. Sweepstakes: All Within Facebook 20

38. Feature multiple lines within one page 21

39. FOSTER CONVERSATIONS WITH FANS 22

40. Crowdsource: Bud light 23 Fans vote which Super Bowl ad should be shown the night of the game Fans vote on new bottle design to be produced

41. Help fans make decisions: borders e-readers

42. CASE STUDIES 25

43. Carnival Cruise Lines 26 Objective: Stay connected with customers and cruisers year round. Strategy: “Extend the cruise” – enable Carnival vacationers to stay share experiences and stay connected with crew. Results: They launched on Buddy Media Platform in 2009 with 45,000 likes. They now have 701,575

44. Carnival Cruise Lines 27 “We have really qualified traffic coming from Facebook and going back to Carnival.com. Our Facebook branded tab performs the best... we have seen sales as a side effect. It’s not really our objective, but we do track it so we can see if some-body came back and actually booked a cruise.” Stephanie Leavitt, Sr. Manager, Online Engagement at Carnival Cruise Lines

45. Activate facebook globally with scale 28

46. GLOBAL Case Study: Starwood Hotels Challenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands. They also wanted to launch a page for each of their properties, all 1,000 of them. Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network. Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties. -Roll up data so Starwood can understand how fans are interacting with individual property pages. -Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once.

47. GLOBAL CASE STUDY: STARWOOD HOTELS

48. CASE STUDY: STARWOOD HOTELS Starwood Universal Login 31

49. CASE STUDY: STARWOOD HOTELSEach brand has own template PropertyPages Brand Templates

50. CASE STUDY: STARWOOD HOTELSCorporate CAN push content OUT 33 Property Page Management dashboard Controlled by corporate Controlled by property

51. CASE STUDY: STARWOOD HOTELSBrand Pages serve as Hubs

52. CASE STUDY: STARWOOD HOTELSProperty Pages Serve as local destination sites 35

55. Case Study: xx NetworkFacebook powers earned media opportunities through viral sharing 38 188,415polls taken Average number of friends on FB is 130 Total number of potential impressions = 24,440,000

56. Case Study: xx NetworkResults were astounding 39 Page saw a 31% boost in fan growth within first 30 days of this effort 45% fan growth in the month of June, alone Total fan base grew 300%+ by October