Agribusiness model for Extension education

1. CLASSIC COFFEE NOOK

2. COMPANY OVERVIEW
NAME OF THE COMPANY Sip and Glee
TYPE OF BUSINESS SOLE PROPRITERSHIP
PRODUCT COFFEE
OUTLET KHANDAGIRI
AREA SERVED BHUBANESWAR

3. VISION
To be the go-to destination for coffee lovers seeking a
fun and inviting atmosphere that fosters community and
promotes sustainable practices.
MISSION
At Sip & Glee Coffee Outlet, we are dedicated to
providing exceptional coffee and creating a cozy and
comfortable space for our customers to enjoy. We strive
to source our coffee beans responsibly and minimize
our environmental impact by using eco-friendly
products and implementing sustainable practices. Our
goal is to create a sense of warmth and connection
among our customers, and to give back to the local
community through charitable partnerships and
initiatives

4. Problem 1- High Operating Costs: Rent, utilities, and
ingredient costs can eat into profits.
Solution- To combat this, cafes can negotiate better deals
with suppliers, streamline operations to reduce waste, and
explore alternative revenue streams like hosting events or
selling merchandise.
Problem 2- Inconsistent Quality: Maintaining consistent
quality in coffee drinks can be challenging.
Solution- Regular staff training, investing in high-quality
equipment, and strict adherence to standard operating
procedures can help ensure consistency.
PROBLEMS AND THEIR SOLUTIONS

5. Problem 3- Competition: Coffee cafes face stiff competition
from other cafes, as well as from chain coffee shops and
convenience stores.
Solution- To stand out, cafes can focus on unique offerings,
exceptional customer service, and creating a
welcoming atmosphere.
Problem 4- Technology Challenges: Keeping up with
technological advancements in payment systems, ordering
platforms, and customer engagement tools can be daunting.
Solution- Investing in user-friendly technology and
providing training to staff can improve efficiency and
enhance the customer experience.

6. USP
Our signature blend of sustainably-
sourced coffee beans, expertly roasted
and prepared to perfection, will leave
you feeling uplifted and energized all
day long.

7.  Coffee lovers who appreciate high-quality, sustainably-sourced coffee.
 Students and professionals looking for a cozy and comfortable place
to study or work.
 Locals seeking a community-focused hangout spot.
 Health-conscious customers seeking organic and natural coffee
options.
 Tourists and travelers exploring the area.
 People of all ages and backgrounds who enjoy a fun and inviting
coffee culture.
 Customers who prefer eco-friendly products and sustainable
practices.
 Anyone looking for a warm and welcoming place to relax and unwind.
TARGET CUSTOMERS

8. Sales Strategy
• LOCAL PRINT AND BROADCAST MEDIA
• DIRECT MAIL
• DICOUNT CARD
• GURILLEA MARKETING
• SOCIAL MEDIA MARKETING
• WORD TO MOUTH PUBLICITY
Marketing Strategy
• FREINDLY STAFF
• QUALITY SERVICE AND
PRODUCTS
• WELL DRESSED WAITERS
• REFRESHING

9. ECONOMICS PER UNIT EXPENDITURE
PARTICULARS COST(in rupees)
Cup 8
Coffee 2
Sticker 2
Flavour 4
Secret recipe 4
Straw 1
Manpower 2
TOTAL COST 23
MRP 30
GROSS PROFIT 7
PARTICULARS COST(in rupees)
Cup 4
Coffee 2
Sticker 2
Flavour 4
Manpower 2
TOTAL COST 14
MRP 20
GROSS PROFIT 6

10. COMPETITORS

11. 1. Starbucks Coffee: A billion-dollar franchise.
2. Koraput Coffee: Better drinks than Starbucks and the locations asthetics .
3. Big up café: Budget friendly
STRENGTH OF COMPETITORS
WEAKNESS OF COMPETITORS
1. Starbucks Coffee: High Price
2. Koraput Coffee: Marketing is not that good .
3. Big up café: Doesn’t have good human resources

12. ITEMS AMOUNT(INR)
Rent 2,40,000
Mondernize fee(Impression,calm-
comfortable-soft mood, light ,
music,painting)
30,000
Furniture fee:(Sofa, Bar counter,Tables and
Chair)
60,000
Equipment fee:(Coffee machine ,Coffee
mill, Air conditioning, Water treatment,Cash
register)
1,90,000
Supplies fee(Coffee snack, coffee cups,
Napkin forks,and knives)
1,80,000
Utilities fee 1,20,000
Advertising fee 60,000
Total(Approximately) 8,80,000

13. PROJECTED INCOME
PRODUCT SELL PRICE(Rs)
Coffee(Rs.20/Coffee)
21,600 Cup Coffee sell in
the year
4,32,000
Coffee(Rs.30/Coffee)
15,600 Cup Coffee sell in
the year
4,68,000
TOTAL 9,00,000
PRODUCT SELL PRICE(Rs)
Coffee(Rs.20/Coffee)
21,600 Cup Coffee sell in
the year
6,00,000
Coffee(Rs.30/Coffee)
15,600 Cup Coffee sell in
the year
7,20,000
TOTAL 13,20,000
2nd Year
1st Year
PROFIT=Rs (9,00,000 – 8,80,000)= Rs 20,000 PROFIT=Rs (13,20,000 – 6,00,000)= Rs7,20,000

14. SIP, SMILE & REPEAT
THANK YOU