Unlock the power of color! Free Presentation Slides on Color Psychology in Branding Did you know color can significantly impact how people perceive your brand? In this presentation, I delve into the fascinating world of color psychology and how you can leverage it to build a strong brand identity. You'll learn: The psychology behind different colors and their emotional associations. How to choose the right color palette for your brand personality and target audience. Practical tips for using color effectively in your logo, website, and marketing materials. Download the free slides now and elevate your brand!

1. Color
Psychology
Innovation &
Sustainability
How To Use it in
Marketing and Branding Prof. Manish Kumar

2. Red makes you hungry, blue calms you, while
yellow gives you a pick-me-up. Color
psychology — leveraging colors to produce an
effect
Play with colors
can influence
of customers’ purchasing
decisions.
85%

3. Welcome
to our
Live
session!
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4. Color Psychology
COLORS
Color psychology is research about how color affects human behavior and
emotions. Color psychology can vary depending on personal preferences and
culture."In marketing, color can impact how buyers perceive different brands
and products, so it’s crucial to pick the tones that align with your business’s
goals and target audience."
Click to design
your own color
palette

5. of consumers make
purchasing decisions
based on visuals alone
Color
Psychology
OF AN INITIAL IMPRESSION
COMES FROM COLOR
Why it is important?
Color often determines a
consumer’s first impression of
a brand or product.
Color can increase
brand awareness and
recognition by 80%
upto
90%
93%

6. Color
Breakdown
Blue
01
33%
Trust | Loyalty | Dependability |
Logic | Security
of top brand feature blue in their logo
Coldness | Emotionless |
unfriendliness | unappetising
Personality
Loyal | Respectful | Social
57%
ranking it as their top choice
Men 35% Women

7. 02
Purple
Wisdom | Wealth | Spirituality |
Imagination | Sophistication
Reflection | Suppression |
Excess | Moodiness
Personality
Sensitive | Dignified |
Understanding
Brands can use the color to signal a
But purple can also represent decadence,
moodiness, and excess — so take care to
strike a balance when using this color.
Superior service,
product, or
experience

8. Orange
03
Courage | Confidence | Warmth |
Creativity | Friendliness | Energy
Deprivation | Frustration | Immaturity |
Ignorance | Sluggishness
Personality
Adventurous | Competitive |
Disaffected
29%
people rank orange as
their least favorite color.

9. Red
04
Power | Passion | Energy | Fearlessness |
Excitement
Anger | Danger Warning | Defiance |
Aggression | pain
Personality
Bold | Adventurous | Energetic
In sales, call-to-action buttons
use red to empower shoppers
to convert because it exudes a
sense of urgency
Red can also have a
physical impact — the
color makes people
hungry.

10. Green
05
Health | Hope | Freshness | Nature |
Growth | Prosperity
Boredom | Stagnation | Envy | Blandness |
Deblitation
Personality
Adventurous | Competitive | Unaffected
Green represents life

11. 06
Yellow
Optimism | warmth | Happiness |
Innovation | Intellect | Extroversion
Irrationality | Fear | Caution | Anxiety |
Friustration
Personality
Independent | Strategic | Impulsive

12. Black
high-tech companies use black in
their logos.
07
Sophistication | Security | Power |
Elegance | Authority | Substance
Oppression | Coldness | Menace | Heaviness |
Evil | Mourning
Personality
Decisive | Confident | Serious
03/10

13. White
08
Innocence | Purity | Cleaniless | Simplistics
Sterile | Empty | Plain | Distant
Personality
Decisive | Confident | Serious

14. End Of
Presentation
Q and A Session