ASN's report (Q4-16) illustrates the sustained growth of Sponsorship and Content in Asia, and how it has cannibalised other media channels to double its share of all media spend in Asia

1. STATE OF THE NATION
Content & Sponsorship
Market Forces in Asia

2. The ASN Index: Value
© Asia Media Partners Pte Ltd
ASN
INDEX
37% YoY
in ’15
31%
forecast
in ‘16

3. The ASN Index: Volume (‘12-’16F)
© Asia Media Partners Pte Ltd

4. The ASN Index: Sport vs Non-sport
© Asia Media Partners Pte Ltd
72:28
Sport/
Non-Sport
in ’12…
28:72 in
’16
(forecast)

5. The Olympics Effect on Asia?

6. The Post-Olympics Effect (Beijing, 2008)
© Asia Media Partners Pte Ltd
Since
2008:
CAGR of
17% or a
5x
increase
in Sport
s’ship
spend

7. Go Big in Japan
© Asia Media Partners Pte Ltd
US$2.7b
projected
for Tokyo
2020

8. Where is Content & Sponsorship heading?

9. Vs Traditional Media: ’13-’15
© Asia Media Partners Pte Ltd
Sponsorship doubles share of ALL media spend in Asia in last 3 years (3 to 6%)

10. The ASN Forecast
© Asia Media Partners Pte Ltd
2018:
~US$21b

11. 1. Continue to invest in Sponsorship &
Content
2. Sports platforms: add some
Entertainment to win back $$$
3. Move to China
Our BIG 3 CEO bets

12. THANK YOU
ASIASPONSORSHIPNEWS.COM
@ASIASN