4. Why Conviction Wins
� Attracts the right people (co-founders,
employees, investors)
� Helps you persevere through
challenges
� Fosters adaptability to market changes
5. Cultivate Your Conviction
� Deep understanding of the problem & solution
� Talk to potential customers and get feedback
� Surround yourself with positive and
supportive people
6. Belief is Power
Great idea + conviction = powerful
combination
Believe in yourself, your idea, and go
make it happen!