CTAC 2024 Valencia - Sven Zoelle - Most Crucial Invest to Digitalisation_slideshare.pdf

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Automation and Digitalisation are important factors within containerized hinterland logistics. Container Terminals are important linking points between the traffic flows and find part of their right to play in integrating the different player. As Hinterland Logistics still ist pretty rusty and traditional, collaboration, harmonized semnatics and such are rather not established and the willingness to change this is rather rare. The presentation tries to give some starting points to solve the dilemma and invites to think about more collaboration.

Présentations et discours publics

EXPAND
YOUR BUSINESS
THE MOST CRUCIAL INVESTS
TO SUCCESSFUL AUTOMATION

© 2024 DGT DUISBURG SLIDE
17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS
DGT IN SHORT
2

© 2024 DGT DUISBURG SLIDE
17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS
DGT IN SHORT
3
CONTAINER
SOME
CONTAINERS
A LOT OF
CONTAINERS
SPACE
SPACE
SPACE
GATE &
TERMINAL
AUTOMATION
RESEARCH
INNOVATION
INSTITUES
EXTERNAL
TRUCK
BACKLOG
POTENT
CRANES
à MAXIMUM EFFICIENT, AUTOMATED, LARGE INLAND TERMINAL

© 2024 DGT DUISBURG SLIDE
17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS
INTEGRATOR
n link heterogeneous players
n Orchestrate the information flows
4
n One must automate!
n Use standardized interfaces!
TERMINALS
ARE
IMPORTANT
LINKS
BETWEEN
THE TRAFFIC
FLOWS
EXAMPLES OF MAINSTREAM PERCEPTION
ON TERMINAL EFFICIENCY
TERMINALS Invest in Change and
Collaboration is not
immediately visible
n need to make productive use of the
automation potential available
n need seamless information flows
AUTOMATION EFFORTS
Business first >
Technology serves >
Value arises

© 2024 DGT DUISBURG SLIDE
17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS
MUST AUTOMATE!
n Yes, for sure!
n Admitted: the fun factor of automating is high…
5
IS THAT THE CASE?
we often see awesome and brilliant technical solutions, that ignore business processes an with
whom a robust, resilient and efficient process in the hinterland terminal cannot be achieved.
IS AUTOMATION A NECESSITY?
n Technology must lead to optimization.
n Innovation for innovation's sake is nonsense!
n Business driven perspective over tech-love!
WITH A LITTLE SENSE OF RATIO
à CONTEXT IS KING!
REALITY
CHECK

© 2024 DGT DUISBURG SLIDE
17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS
STANDARDIZATION?
Again: (Interfacing) „Standards“ tend to:
n be technically driven
n squeeze every last bit of info into messages
n be too complex
6
Source: https://xkcd.com/927/
AND WHAT COULD
STANDARDIZATION OF INTERFACES
BE INSTEAD?
ARE STANDARDIZED INTERFACES
THAT EVERYONE USES EVEN
FEASIBLE?
n EDIFACT, “the REAL standard“ !?!
n De facto not, unfortunately.
MOST FAMOUS DIGITAL STANDARD
CHALLENGES ALONG WITH THAT

© 2024 DGT DUISBURG SLIDE
17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS
WHAT‘S IT ABOUT?
7
SIMPLE, UNDERSTANDABLE SEMANTICS?
NO TECHNICAL COMPLEXITY?
HARMONIZING LOGISTICS-LANGUAGE?
ABSOLUTELY YES!
CONCLUDING
n Bring even more openness to the technologies!
n Have even more courage to collaborate!
n Design Messages sharp, understandable and business-
driven
n Always think behind the scenes! The best solution is often
one that simplifies!

© 2024 DGT DUISBURG SLIDE
17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS
SVEN ZÖLLE
THANK YOU
DUISBURG GATEWAY
TERMINAL
8

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CTAC 2024 Valencia - Sven Zoelle - Most Crucial Invest to Digitalisation_slideshare.pdf

1. EXPAND YOUR BUSINESS THE MOST CRUCIAL INVESTS TO SUCCESSFUL AUTOMATION

3. © 2024 DGT DUISBURG SLIDE 17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS DGT IN SHORT 3 CONTAINER SOME CONTAINERS A LOT OF CONTAINERS SPACE SPACE SPACE GATE & TERMINAL AUTOMATION RESEARCH INNOVATION INSTITUES EXTERNAL TRUCK BACKLOG POTENT CRANES à MAXIMUM EFFICIENT, AUTOMATED, LARGE INLAND TERMINAL

4. © 2024 DGT DUISBURG SLIDE 17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS INTEGRATOR n link heterogeneous players n Orchestrate the information flows 4 n One must automate! n Use standardized interfaces! TERMINALS ARE IMPORTANT LINKS BETWEEN THE TRAFFIC FLOWS EXAMPLES OF MAINSTREAM PERCEPTION ON TERMINAL EFFICIENCY TERMINALS Invest in Change and Collaboration is not immediately visible n need to make productive use of the automation potential available n need seamless information flows AUTOMATION EFFORTS Business first > Technology serves > Value arises

5. © 2024 DGT DUISBURG SLIDE 17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS MUST AUTOMATE! n Yes, for sure! n Admitted: the fun factor of automating is high… 5 IS THAT THE CASE? we often see awesome and brilliant technical solutions, that ignore business processes an with whom a robust, resilient and efficient process in the hinterland terminal cannot be achieved. IS AUTOMATION A NECESSITY? n Technology must lead to optimization. n Innovation for innovation's sake is nonsense! n Business driven perspective over tech-love! WITH A LITTLE SENSE OF RATIO à CONTEXT IS KING! REALITY CHECK

6. © 2024 DGT DUISBURG SLIDE 17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS STANDARDIZATION? Again: (Interfacing) „Standards“ tend to: n be technically driven n squeeze every last bit of info into messages n be too complex 6 Source: https://xkcd.com/927/ AND WHAT COULD STANDARDIZATION OF INTERFACES BE INSTEAD? ARE STANDARDIZED INTERFACES THAT EVERYONE USES EVEN FEASIBLE? n EDIFACT, “the REAL standard“ !?! n De facto not, unfortunately. MOST FAMOUS DIGITAL STANDARD CHALLENGES ALONG WITH THAT

7. © 2024 DGT DUISBURG SLIDE 17 APRIL 2024 | SVEN ZÖLLE | CTAC 2024: THE MOST IMPORTANT INVEST BEHIND AUTOMATION INVESTS WHAT‘S IT ABOUT? 7 SIMPLE, UNDERSTANDABLE SEMANTICS? NO TECHNICAL COMPLEXITY? HARMONIZING LOGISTICS-LANGUAGE? ABSOLUTELY YES! CONCLUDING n Bring even more openness to the technologies! n Have even more courage to collaborate! n Design Messages sharp, understandable and business- driven n Always think behind the scenes! The best solution is often one that simplifies!

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