There is much more to becoming truly data driven and delivering the value of data investments. Overcoming the “Data Chaos” means making data accessible with data governance, creating a data culture, sharing knowledge through collaboration and data literacy to put data into action. This session will help enrich your data strategy and enable your organization to deliver data value.

1. From Data Chaos to Data
Culture
Matt Turner
Director Industry Strategy and Partner Marketing
March 8, 2023

2. How to find information? Can it be used? Should it be used? How should it be used?
We help people answer these core questions
Forrester
4x Leader
Machine Learning Data
Catalogs 2018, 2020,
Data Governance 2021,
Data Catalog 2022
Top Vendor
5 Years in a Row
Dresner Advisory
Services Data Catalog
Market Study 2021
IDC
Leader
Worldwide Data
Catalog Software 2020
Vendor Assessment
Gartner
4x MQ Leader
Magic Quadrant
for Metadata
Management
2017 - 2020
Alation Data Catalog
The Data Intelligence Platform for Data Governance, Discovery & Cloud Transformation
Innovation Leader
GigaOm Radar for Data
Governance, 2023

3. Data Intelligence + Human Brilliance™
90% of Companies with Top-
Tier Data Culture Meet or
Exceed Revenue Goals
Data and Analytics Market to
increase from USD 271.83
billion in 2022 to USD 655.53
billion by 2029
Fortune Business Insights
Big Data Analytics Market Size
July 2022

4. Data Intelligence + Human Brilliance™
Bad data is like manure …
it gets everywhere!
Susan Lauda
Director, Global Advanced Technology
AGCO Corp 2019
“People spend 70% of their time
searching, preparing, and protecting
data and 30%
of their time analyzing.”
IDC Survey of 455
data- native workers in North America
2021
Only 19% have a
‘established a data
culture” (decreasing(!) even
while 97% are increasing
investing in data)
Randy Bean, CEO, Founder
NewVantage Partners
2023 Leadership Survey

5. Data Intelligence + Human Brilliance™
Bad data is like manure …
it gets everywhere!
Susan Lauda
Director, Global Advanced Technology
AGCO Corp 2019
“People spend 70% of their time
searching, preparing, and protecting
data and 30%
of their time analyzing.”
IDC Survey of 455
data- native workers in North America
2021
Only 19% have a
‘established a data
culture” (decreasing(!) even
while 97% are increasing
investing in data)
Randy Bean, CEO, Founder
NewVantage Partners

6. Alan Morrison
Senior Research Fellow, PWC
+ Independent Consultant
2018
IOT,
Signal data
Knowledge graphs
AI Capabilities,
Cloud …

7. 7 | © 2023 Alation, Inc. – All Rights Reserved.
Data Intelligence + Human Brilliance™
The Cloud Creates Opportunity, but also Fuels Chaos
New
workloads
Decentralized
tech
Data
Laws
Users
Unpredictability
The Cloud Complexity Crisis
A mess of data, tools, clouds spreading without
context, connection, or relation to each other

8. Data Intelligence + Human Brilliance™
Data Chaos!

9. Data Culture Gap
• Huge numbers of data sets
• Decentralized and hybrid
architectures
• Compliance and regulatory
challenges
• Result: everyone needs
access - will they access the
right data?

10. Data-driven Decisions
The Enduring Blueprint for Driving Data Culture
Make it easy for
everyone to find &
understand data
Enable everyone
to use data the right
way and maintain
compliance
Optimize data
placement, jettison
stale or unused data
Connect to everything
Be adopted by everyone
Insulate consumers from shifting architectures

11. Data Culture
The Enduring Blueprint for Driving Data
Culture
Self-Service
Analytics
Data
Governance
Cloud
Transformation
Alation Data Intelligence Platform

12. Self Service: Data Search
& Discovery
• Know what data you have
and where it is
• Make it available – data
democratization
• Collaborate and learn from
others

13. 13 | Proprietary & Confidential
“Alation is our analysts’ window into
Snowflake. It both educates the user and
empowers a self-serve understanding of
the data.”
AISHA MEMON
Data Governance and Democratization Product Owner, Business
Operations Manager

14. Self Service:
Data Literacy
• Give everyone information on
what the data means
• How it is to the business
• Who is working on it
• What the it’s impact can be
• How to properly use it

15. 15 | Proprietary & Confidential
“While data science is a critical skill
set in our company, you don’t need a
mathematician or data science expert
to use data.”
JEFF KEISLING
Chief Information Officer, Pfizer

16. Data Governance
• Rules of the road
• How you can use it and what
needs to be protected
• Surfaced while you work with
data
• Empowering use of data …

17. 17 | Proprietary & Confidential
“Alation improves our ability to
monitor and measure risk on our
data. All of our maintenance and
classifications of our audit
standards are stored in Alation,
reducing our risk and allowing us
to stay in compliance with the
BCBS 239 requirements.”
Director of Data Platforms, Vice President
One of the largest
retail banks in the
western hemisphere

18. 18 | Proprietary & Confidential
“When anyone looks at something
in the catalog, they will see which
policies should be adhered to in
using that data – the catalog
becomes the guiding light for how
to handle information.”
PAUL MARTIN
PMO and Data Governance Manager

19. Data Access + Data Governance
VS
Anthony Seraphim
Vice President Data Governance
Texas Mutual Insurance Company
“Moving to the
cloud requires a
strong data
governance
foundation”

20. NDMO Ready Catalog
• Vision 2030 initiative for data and
technology
• Strategies to protect personal and
sensitive data and deliver data value
• 15 domains, each with controls to
ensure data governance and access
• Data catalog to help execute and
document controls and deliver data
culture at scale

21. Data Culture
The Enduring Blueprint for Driving Data
Culture
Self-Service
Analytics
Data
Governance
Cloud
Transformation
Alation Data Intelligence Platform

22. Unlocking Customer Value
Through Sustained Innovation
2015 2016 2017 2018 2019 2020
SELF-SERVICE
ANALYTICS
2021 2022 2023+
DATA
GOVERNANCE
CLOUD
TRANSFORMATION
DATA OPS /
ENGINEERING

23. What’s Next?
Visit the Alation Table!
Alation Custom Demo:
alation.com/learn-more
alation.com/resources
Join a demo NDMO ready catalog –
March 13!
alation.com/new-era-in-data/
Matt Turner
Matt.Turner@alation.com
Dhiren Modha
Dhiren.Modha@alation.com
Mehul Modha
Mehul.Modha@alation.com
See Data Culture in
Action
Learn More
Questions?
We’ve Got Answers!

24. Data Intelligence + Human Brilliance™
Appendix

25. Resources
1. Shelly Palmer Data Rich Data Poor - https://www.shellypalmer.com/2016/05/rich-data-poor-data-data-rich-data-poor-data-middle-
class-not/
2. IDC Report: https://www.idc.com/research/viewtoc.jsp?containerId=US45633720
3. Fortune Big Data Analytics Report https://www.fortunebusinessinsights.com/big-data-analytics-market-106179
4. Alation Data Culture Report: https://www.alation.com/resource-center/reports/state-data-culture-report-2022-q1
5. NewVantage Data and Analytics Leadership Survey 2023:
https://www.newvantage.com/_files/ugd/e5361a_247885043758499ba090f7a5f510cf7c.pdf
6. Vattenfall Data Culture Blog: https://www.alation.com/blog/strong-data-culture-fosters-a-data-driven-organization/
7. Alation and Pfizer – WSJ - https://www.alation.com/resource-center/customer-case-studies/pfizer-chooses-alation-to-scale-their-ai
8. Alation and Cisco Webinar -> https://youtu.be/Xzjg5HnlDwA
9. Texas Mutual Cloud Migration Blog: https://www.alation.com/blog/secret-to-successful-data-cloud-migration/
10.Collapsing the IT Stack, Alan Morrison
- https://www.slideshare.net/AlanMorrison/collapsing-the-it-stack-clearing-a-path-for-ai-adoption