This presentation highlights on various norms and matters of design thinking with examples.

1. Design Thinking
Najil Muhammed
Ashwin Kumar
Kombaiah
Mohan Raaj

2. What does Design Thinking say?
• Design thinking - iterative process - seek to [understand users, challenge assumptions,
redefine problems, create innovative solutions] which you can prototype and test.
• Deep interest to understand the people for whom we design products and services.
• Observe, develop empathy - target users.
• Question - problem, assumptions, implications.
• Tackle problems - ill-defined or unknown.
• Involves ongoing experimentation [sketches, prototypes, testing and trials of new
concepts and ideas]

3. Core Idea
Blindly solving problem
(engineers, businesspeople)
DT – original problem –
broadly analyze underlying
issue
5 whys method. Toyotas
Robot e.g.
Formulating
techniques, methodologies,
potential solutions – root
problem

4. Thinking
Process
Problem
Backwards to core
Expansive alternatives to solve
Converge on one solution
Proposal
Execution

5. Components
Design thinking is an iterative and non-linear process that contains five
phases:
1. Empathize
2. Define
3. Ideate
4. Prototype
5. Test.

6. Outside the Box?
Attempt to develop new ways
of thinking—ways that
do not abide by the dominant
or more common problem-
solving methods.
1
Have the intention to improve
products, services and
processes. They seek to
analyze and understand how
users interact with products to
investigate the conditions in
which they operate.
2
Ask significant questions and
challenge assumptions. One
element of outside-the-box /
out-of-the-box thinking is to
falsify previous assumptions—
i.e., make it possible to prove
whether they’re valid or not.
3

7. Drive
for Design Thinking
Not only
designers –
creative
employees,
freelancers,
leaders
Developing
techniques,
Strategies –
Cross functional
team
Any level of
organization –
widespread
adoption
Alternative
products,
services –
business, society

8. Human Touch
• Skills designers – match human needs –
available sources, practical constraints
• Not for everybody, About everybody
• Holistic, empathic understanding of
people's problem
• Intuitive → Recognize Patterns →
Emotional meaning, Functionality

9. Scientific
Side
DT – art, science
Research users’ needs.
Pool experience from previous projects.
Consider present and future conditions specific to
the product.
Test the parameters of the problem.
Test the practical application of alternative problem
solutions.

10. Story of
a Truck

11. Thank You