Dharam Mentor

1. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
BRANDDESIGN
in

2. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
BRANDDESIGN
Advertisement
Design
Digital
Design
Packaging
Design
Product
Design
Promotion
Design
AR/VR
Design
Retail
Design
in
Design-thinking @
Packaging Design/Printing

3. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
TheGoldenEra
forPACKAGING
Starts Now!

4. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

5. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

6. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

7. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

8. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

9. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

10. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

11. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

12. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Hello,

13. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Visualizer
Visualizer
Visualizer
Visualizer
Visualizer
Visualizer
Advertising
industry
Design
field
Brand Strategy &
Design field
Branding
Consultancy
Creative Director
+
Creative Director
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Creative Director
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Art Director
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Art Director
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Art Director
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Art Director
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Art Director
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A/Creative Director
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A/Creative Director
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A/Creative Director
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Creative Head
+
Creative Head
+
Brand Mentor
+
0-3 Years 3-6 9-12
6-9 12-15 15-onwards
IamMentor
BrandConsultant,BrandStrategistand
Designer

14. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
IamAuthor

15. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
IamEducator

16. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
inPACKAGING
Food & Beverage
Packaging!

17. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
Design thinking is a problem-solving tool that helps
develop an innovative mindset.

18. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

19. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

20. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

21. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

22. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

23. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Packaging Design
& printing

24. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

25. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

26. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
CaseStudies:01

27. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
In a country known for its
coffee culture like Brazil, many
residents tend to think that the
only place to get fresh coffee is
at cafes.

28. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
We have to prove that
‘Cafe Pele’ is as fresh as coffee
from a local cafe.
Thanks to its daily process
of grinding and packaging,
ensuring daily delivery of a fresh
batch.
Fresh Coffee = Taaza Khabar

29. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Cafe Pele’s coffee packs, featured on the
front page of Estado de São Paulo, are
stocked on supermarket shelves in the
city by approximately 8:00 am.
Here’s the proof.” The front page of the
newspaper serves as evidence for buyers
at the point of sale (POS), assuring them
that they are selecting freshly packed
coffee beans just a few hours old.

30. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

31. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Packaging Design
& printing

32. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Every day, when the
newspaper starts distributing,
approximately 5000 bags of
coffee beans are sold.
This is a win-win move for
both the coffee brand and the
newspaper.
Packaging Design
& printing

33. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Fresh Coffee
=
Taaza Khabar
Ensuring
daily
delivery of a
fresh batch.

34. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
CaseStudies:02

35. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Consumers began doubting
the premium quality of the
brand as they found the product
didn’t match their expectations
despite paying a premium price.

36. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Enhance the premiumness
of the packaging design and
establish a premium brand
perception and culture,
embodying the ‘Wah Taj’
appreciation for fine qualities.
Wah Taj = Finest Qualities

37. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Revitalized the packaging design by
uplifting the overall aesthetic look/feel.
Furthermore, introduced elegant
Taj Mahal craft design patterns printed
on silver matte pack to give a shiny,
premium look/feel.
Lithography
Offset Metallic
Printed
Packaging

38. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

39. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

40. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

41. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

42. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

43. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business

44. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
‘Wah Taj’
appreciation
for
fine qualities.
Consumers were
expecting for
premiumness
Wah Taj
=
Finest Qualities
Lithography
Offset Metallic
Printed
Packaging

45. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
CaseStudies:03

46. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Consumers were bored with
the existing perception of the
“Antiquity Whisky” brand. It
lacked novelty and did not
convey elegance or a premium
look and feel.

47. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Create an iconic bottle that India
has never seen before in the
whisky category.
Jaraa Hatke = Uniqueness

48. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Jaraa Hatke = Uniqueness

49. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
‘Creating an
iconic whiskey
bottle
(shape)
Jaraa Hatke
=
Uniqueness
Looking for exclusive
Iconic/Unique, Jara Hatke
Whisky brand

50. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking
inFood&Beverage
Packaging!
InSum.

51. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Design-thinking: Design & Printing: Brand Solutions:
Holographic Vinyl Printing
Lithography Offset Metallic Printed
Packaging
Fresh Coffee = Taaza Khabar
Jaraa Hatke = Iconic Shape
Wah Taj = Finest Qualities

52. Dharam Mentor @ GD is GB
Good Design-thinking is
Good Business
Thankyou